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Marketing Mastery

Marketing matters: Creating a zero-resistance selling environment

July 22/29; Volume27/Number 7 By Jim Armstrong Part 1 FLOOR DEALER: We carry a large selection of well known, high-quality products and we provide great customer service. JIM:...

Compelling marketing

Volume 26/number 28 June 10/17, 2013 by Jim Armstrong Steve was standing in his Arizona flooring store when a man walked in holding a letter. “My neighbor...

Cardinal sin of marketing

 by Jim Armstrong Recently I was having a terrible time falling asleep, and after a week of insomnia I went to my doctor to get...

Guest column: Turbo charge your website’s effectiveness

By Jim Armstrong Volume 26/Number 26; May 13/20, 2013 (Second of two parts) In the last issue of FCNews, I revealed a lead-capture strategy which compels your website...

Guest column: Turbo charge your website’s effectiveness

Volume 26/Number 25; April 29/May 6, 2013  By Jim Armstrong (First of two parts) During one of my coaching webinars for floor covering dealers, I was discussing strategies...

Why advertising fails

by Jim Armstrong (Third of three parts) In the first two installments of this series, I listed the three reasons most advertising fails floor dealers and...

Guest column: Why advertising fails

Volume 26/Number 22; March 18/25, 2013 (Second of three parts) In the previous installment, I listed the three reasons most advertising fails flooring dealers—misunderstandings among retailers regarding...

Succeed at advertising

Volume 26/Number 21; March 4/11, 2013 by Jim Armstrong (First of three parts) When surveying flooring dealers across North America, I always ask: • How are you promoting your...

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