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Web exclusive: Building ‘mind share’ today can boost market share tomorrow

By Reginald Tucker Taking care of customers, clients and supply chain partners during difficult times goes a long way in creating not only brand loyalty...

How to submit an SBA PPP loan application

(This article was originally published by entrepreneur.com.) By Mat Sorensen Many small-business owners are completing their Paycheck Protection Program (PPP) loan applications and are running into common...

Navigating the Payroll Protection Program

The application process for the Small Business Administration’s (SBA) Payroll Protection Program (PPP) loans began on Friday, April 3. Updated guidance According to the World Floor...

Using Instagram to build business in the age of COVID-19

By Megan Salzano In these unprecedented times, social distancing has become the “new norm.” In the U.S., and around the globe, we are spending more...

Web exclusive: Hardwood executives forced to adjust 2020 forecasts

By Reginald Tucker Turns out that even the most aspirational flooring products such as hardwood flooring are not immune to the economic effects of COVID-19. Hardwood...

States take varying approaches on essential construction policies

The coronavirus pandemic has temporarily shuttered thousands of businesses throughout the U.S. and disrupted scores of construction projects in the process. According to statistics...

Flooring sector adapts to realities of coronavirus

Down but certainly not out, the flooring industry is taking proactive steps to deal with an unprecedented disruption caused by COVID-19, the novel coronavirus...

Web exclusive: WFCA, industry groups partner to battle COVID-19

By Reginald Tucker The World Floor Covering Association (WFCA) is partnering with several flooring industry organizations and associations to provide guidance to retailers, installers and...

Web exclusive: Dealers hail Vermont’s restrictions on big boxes

By Ken Ryan Vermont became the first state to require big box retailers like Home Depot and Lowe’s cease in-person sales of non-essential items—including carpet...

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