The Brief

Retailers React: Has business gone the way you expected? 

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

The Brief

Featured articles

Current Issue



Current Issue

Manufacturers Making Headlines


Manufacturers Making Headlines



20sep(sep 20)7:00 am22(sep 22)5:00 pmCFI + FCICA 2023 Convention

20sep(sep 20)9:00 am22(sep 22)5:00 pmCFI 30th anniversary convention + FCICA Convention


Watch: Cali Longboards strikes a cord There’s a good reason Longboards remains a Cali classic and a top-selling collection. (Actually, several good reasons.) This favorite Cali Vinyl line features colors...

Cali Hardwoods Barrel collection strikes the perfect balance The new Cali Hardwoods Barrel collection strikes the perfect balance between luxury looks and affordability. These engineered planks are made for the customer who...

Watch: Cali unveils new Barrel collection Have you seen Cali’s new Barrel collection? The engineered hardwood floors offer luxury cuts of European white oak in understated neutrals. Named for both...

Watch: Cali Vinyl Legends gives you more San Diego— Cali Vinyl Legends gives you thicker boards at a full half-inch for a sturdier feel that’s more similar to hardwood than most...

Retailers React

Have you found ways to build business this month?

More Columns

Featured Columns

Measuring moisture when prepping the subfloor

Has a customer ever called you complaining about hardwood floors cupping? Or about resilient floors having issues? If not, don’t let there be a...

The key to retaining quality flooring installers (part 2)

The floor covering trade has developed several successful recruitment strategies in this tight labor market, including creating education-focused career paths like the one outlined...

Mastering the upsell (part 2)

In part one of this series, we explored the power of upselling. Now, let’s dive into how you can effectively implement upsell strategies to...

You can’t make this crap up

I always like to share my experiences when it comes to customer service—both good and bad—because it can either serve as a lesson or...

Some text some message..