The Brief

WATCH: FCNews, FloorForce discuss COVID-19 impacts

00:11:33
FCNews publisher, Steven Feldman sat down with FloorForce CEO Todd Saunders, to discuss the current COVID-19 pandemic and its impact on our industry. They discuss what the...

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WATCH: Cali’s visualizer makes selection a breeze

https://www.youtube.com/watch?v=2jjoVA8_Nf4 Calis’s flooring visualizer is easy to use and the best way for customers to see what a new Cali floor will look like in...

FCNEWS LIVE at NWFA Expo: Show highlights

https://www.youtube.com/watch?v=b5P2g6m-o-I Las Vegas—FCNEWS LIVE at the National Wood Floor Covering Expo 2022 (NWFA Expo 2022) has kicked off. FCNews host, Katie Ford, is visiting the...

WATCH: Cali Flooring is committed to value

https://youtu.be/0HXjNp5A9gY With inventory and shipping at a premium these days, it’s crucial that you get real value from the product you’ve invested in. You need...

FCNEWS LIVE at NWFA Expo: Lauzon

https://youtu.be/yYx0SAFaqCw FCNEWS LIVE at the National Wood Floor Covering Expo 2022 has kicked off. FCNews host, Katie Ford, is visiting the top suppliers on the...

FCNEWS LIVE at NWFA Expo: Bostik

https://youtu.be/vwWajn4zPAc FCNEWS LIVE at the National Wood Floor Covering Expo 2022 has kicked off. FCNews host, Katie Ford, is visiting the top suppliers on the...

FCNEWS LIVE at NWFA Expo: QEP/Harris Wood

https://youtu.be/mrkjV8XnoJ0 FCNEWS LIVE at the National Wood Floor Covering Expo 2022 has kicked off. FCNews host, Katie Ford, is visiting the top suppliers on the...
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Educating the Industry

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Easy moisture testing strategies for job sites

Jason Spangler—With today’s technology, moisture testing isn’t backbreaking work anymore. And yet some professionals still overwork themselves trying to get accurate moisture readings through...

Tax implications when partners part ways

Roman Basi—Whenever a partner decides to enter a sale or exchange of their partnership interest, there can often be tax implications lurking. One of...

Becoming a trusted advisor marketer (part 3)

Jim Armstrong—In the first two installments in this series, I covered why building and maintaining trust is more important than ever and strategies for...

What we can learn from Progressive’s ‘Flo’

Lisbeth Calandrino—By now I’m sure everyone has seen “Flo,” the fictional, insurance-obsessed salesperson from the Progressive Insurance commercials. For Flo, who clearly loves her...

Flooring sales pick up, defying recession fears

I have a surprise for you. On second thought, it probably comes as no surprise at all. After a little bit of a sales...

WOFB: Succeed by out-hustling the competition

By Rae Anne Cordick—My family owned a business where I first learned the basics of good fiscal policy and great customer service. After our...
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