The Brief

The Brief

Current Issue

CURRENT ISSUE

LATEST SUPPLEMENT

Featured articles

EVENTS

march

No Events

4,512FansLike
1,155FollowersFollow
8,690FollowersFollow

Manufacturers Making Headlines

Popular Categories

Featured articles

SUPPLEMENTS

Manufacturers Making Headlines

Retailer React

This poll is no longer accepting votes

Have you found ways to build business this month?

Events

march

No Events

Videos

FCNEWS LIVE at TISE 2025: Engineered Floors

https://youtu.be/U-uKQshC3rM Floor Covering News asks Joe Young and Eric Ruppert of Engineered Floors, "What are you excited to share at Surfaces 2025?" Watch as Young...

FCNEWS LIVE at TISE 2025: Lions Floor

https://youtu.be/ghgkb9RVPkM Floor Covering News asks Brad Guthrie and Rebecca Whitaker of Lions Floor, "What are you excited to share at Surfaces 2025?" Watch as Guthrie...

FCNEWS LIVE at TISE 2025: Bjelin

https://youtu.be/U6upXQdth7Q Floor Covering News asks Fredrik Alfredsson of Bjelin, "What are you excited to share at Surfaces 2025?" Watch as Alfredsson shares his organization's mission...

FCNEWS LIVE at TISE 2025: Välinge

https://youtu.be/c2iEYoQzTBQ Floor Covering News asks Laetitia Kimblad of Välinge, "What are you excited to share at Surfaces 2025?" Watch as Kimblad shares their organization's mission...

FCNEWS LIVE at TISE 2025: WECORK

https://youtu.be/35mfQyByirw Floor Covering News asks Tina Crossland of WECORK, "What are you excited to share at Surfaces 2025?" Watch as Crossland shares her organization's mission...

FCNEWS LIVE at TISE 2025: Ado/Europine

https://youtu.be/gCFRqyh5YlI Floor Covering News asks Volkan Yazici of ADO/EUROPINE, "What are you excited to share at Surfaces 2025?" Watch as he shares his organization's mission...
4,512FansLike
1,155FollowersFollow
8,690FollowersFollow

Educating the Industry

More Columns

Featured Columns

The power of storytelling can’t be overstated

Most flooring dealers focus on facts and features in their marketing. They talk about square footage prices, durability and stain resistance. While these details...

Ensuring vendor partners are making it work at retail

In the highly competitive world of retail, manufacturers and regional distributors spend considerable time and resources vying for their share of business from retailers....

FCEF making gains, but needs more support

The flooring industry is facing a critical labor shortage, and the Floor Covering Education Foundation (FCEF) is stepping up to address this challenge by...

Why under-performing stores may struggle

What does a random restaurant in a random town shutting its doors have to do with a floor covering retailer? Absolutely nothing. But that...

Pro adhesive tips help installers get a grip

Choosing to spray, roll or trowel an adhesive depends on many factors, including flooring type, manufacturer’s guidelines and conditions on the jobsite. When installers...

Enhancing your service with AI-powered tools

In the flooring industry, exceptional customer service is the key to winning business, building lifelong relationships and generating referrals. That’s where AI-powered tools come...
Some text some message..
X