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LisBiz Strategies

Lisbiz strategies: Do I really have to like my customers, too?

Volume 27/Number 6; July 8/15, 2013 By Lisbeth Calandrino I recently went to a grand opening for a new product and started talking to a retailer. “Walk-in traffic...

Lisbiz Strategies: If Martha Stewart can do it, why can’t you?

By Lisbeth Calandrino July 22/29, 2013; Volume 27/Number 7 I'm a die-hard fan of the radio show, “Car Talk.” I listen to “the brothers” weekly. I...

Passion: The basis of a successful business

Volume 26/number 28 June 10/17, 2013 by Lisbeth Calandrino I am helping a well-known public figure from the Bronx write a book about his life. He...

lisbiz strategies: Negotiation skills and sales training

by Lisbeth Calandrino I recently completed some customer service training, and one of the modules was about negotiation. Many participants wanted to know why they...

Lizbiz strategies: Change is not in the rearview mirror

By Lisbeth Calandrino Volume 26/Number 26; May 13/20, 2013 Before you can create today, you must forget yesterday. I recently spoke at an event called Smalbany (Small Business...

Lisbiz strategies: A website isn’t enough

Volume 26/Number 25; April 29/May 6, 2013 By Lisbeth Calandrino There was a time when your website was supposed to be the “end all, be all” to...

Does social media have you in a snit?

by Lisbeth Calandrino I was at a convention recently, and a dealer told me he hoped he would die before he had to learn Facebook....

Lisbiz strategies: How to tell exactly who’s a customer

Volume 26/Number 22; March 18/25, 2013 “How do I get more customers through my door?” is the frantic cry of most retailers. In the old days,...

lisbizstrategies: Will the real Oscar customers stand up?

by:  Lisbeth Calandrino Volume 26/Number 21; March 4/11, 2013 Every business struggles with finding customers. When times are tough, the instinct is to go find new buyers....

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