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LisBiz Strategies

Lisbiz strategies: Hope for the best, but plan for the worst

February 19/26, 2018: Volume 33, Issue 18 By Lisbeth Calandrino   I was traveling through Newark Liberty Airport recently and stopped for a bite to eat. I...

Lisbiz strategies: Make your store rock over the holidays

November 27-December 11, 2017: Volume 32, Issue 13 By Lisbeth Calandrino   November and December are often the slowest months for flooring dealers. If you’re a salesperson,...

Lizbiz Strategies: Don’t let red-hot sales leads get too cold

November 20/27, 2017: Volume 32, Issue 12 By Lisbeth Calandrino   The good thing about hot sales leads is they tend to fall right in your lap....

Lisbiz strategies: Explore the customer experience at TISE

November 6/13, 2017: Volume 32, Issue 11 By Lisbeth Calandrino   Retailers have confused the customer experience with customer service, but they are not the same thing....

Lisbiz Strategies: Fashion’s influence on flooring design

October 23/30, 2017: Volume 32, Issue 10 By Lisbeth Calandrino   Recently I visited Oxford, Miss., to meet with Lisa Stout, owner of Stout’s Flooring, to present...

Lisbiz Strategies: Add email marketing to your digital strategy

October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t...

Lisbiz Strategies: The holiday season is a great time for promos

September 11/18, 2017: Volume 32, Issue 7 By Lisbeth Calandrino   Has the summer been slow? Are you and your employees enjoying a lazy time? Would you...

Lisbiz Strategies: Put Surfaces on your must-attend list

August 28/September 4: Volume 32, Issue 6 By Lisbeth Calandrino   This year I was invited to be part of the educational committee to determine the seminars...

Lisbiz Strategies: Your brand reflects you and your values

August 14/21: Volume 32, Issue 5 By Lisbeth Calandrino Brands have been around forever, but the theory of branding has changed. It used to be that bigger...

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