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LisBiz Strategies

Lisbiz Strategies: Your brand reflects you and your values

August 14/21: Volume 32, Issue 5 By Lisbeth Calandrino Brands have been around forever, but the theory of branding has changed. It used to be that bigger...

Lisbiz strategies: Lessons learned from my focus group

July 31/Aug. 7: Volume 31, Issue 4 By Lisbeth Calandrino   When it comes to selling flooring we keep hearing the big box is clobbering the independent...

Lisbiz strategies: Drive more traffic by creating a destination

May 22/29, 2017: Volume 31, Issue 25 By Lisbeth Calandrino   Recently, my friend Barb introduced me to her new friend, Alexa. Alexa is the kind of...

Lisbiz strategies: Taking shortcuts can hurt your business

May 8/15, 2017: Volume 31, Issue 24 By Lisbeth Calandrino   When you first opened your business you most likely did everything by the book. You took...

Lisbiz Strategies: Stop breaking promises, disappointing customers

April 24/May 1, 2017: Volume 31, Issue 23 By Lisbeth Calandrino   Employees make promises to customers they can’t keep. When they do this it kills their...

Lisbiz strategies: If you have to fall, it’s better to fall forward

March 13/20, 2017: Volume 31, Issue 20 By Lisbeth Calandrino   Nelson Mandela said, “There’s no passion to be found playing it small—in settling for a life...

Lisbiz Strategies: Learning how to adapt to millennial customers

February 13/20, 2017: Volume 31, Number 18 By Lisbeth Calandrino   Everyone wants to know who exactly are the millennials and what type of customers they represent. Everything...

Lisbiz Strategies: Young business owners share ideas at Surfaces

January 30/February 6, 2017: Volume 31, Number 17 By Lisbeth Calandrino When I agreed to moderate a retailer forum, ‘Work, Life Balance,’ my thought was the...

Lisbiz Strategies: Does your commission system inspire losers?

January 16/23, 2017: Volume 31, Number 16 By Lisbeth Calandrino Let’s face it; salespeople lose more customers than they sell. Let’s not pretend they don’t. Businesses...

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