August 14/21: Volume 32, Issue 5
By Lisbeth Calandrino
Brands have been around forever, but the theory of branding has changed.
It used to be that bigger...
July 31/Aug. 7: Volume 31, Issue 4
By Lisbeth Calandrino
When it comes to selling flooring we keep hearing the big box is clobbering the independent...
April 24/May 1, 2017: Volume 31, Issue 23
By Lisbeth Calandrino
Employees make promises to customers they can’t keep. When they do this it kills their...
March 13/20, 2017: Volume 31, Issue 20
By Lisbeth Calandrino
Nelson Mandela said, “There’s no passion to be found playing it small—in settling for a life...
February 13/20, 2017: Volume 31, Number 18
By Lisbeth Calandrino
Everyone wants to know who exactly are the millennials and what type of customers they represent.
Everything...
January 30/February 6, 2017: Volume 31, Number 17
By Lisbeth Calandrino
When I agreed to moderate a retailer forum, ‘Work, Life Balance,’ my thought was the...
January 16/23, 2017: Volume 31, Number 16
By Lisbeth Calandrino
Let’s face it; salespeople lose more customers than they sell. Let’s not pretend they don’t. Businesses...