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Marketing Mastery

Marketing mastery: 15 sure-fire strategies to win customers

August 5/12, 2019: Volume 35, Issue 4 By Jim Augustus Armstrong   There was once a chiropractor who built up a million- dollar-per-year practice. He...

Marketing mastery: Differentiate yourself by being unconventional

July 8/15, 2019: Volume 35, Issue 2 By Jim Augustus Armstrong   Earl Nightingale, the late author, speaker and radio host, wrote: “Watch what everyone...

Marketing mastery: Customer service is still king in retail

June 10/17, 2019: Volume 34, Issue 26 By Jim Augustus Armstrong   “Flooring World,” the employee answering the phone said in a bored tone when...

Marketing mastery: Direct mail still viable in today’s Internet Age

May 27/June 3, 2019: Volume 34, Issue 25 By Jim Augustus Armstrong   I received a postcard the other day from a company offering their...

Marketing mastery: How to ‘wow’ your walk-in customers

By Jim Augustus Armstrong (First of two parts) “The No. 1 reason customers don’t buy is lack of ‘wow.’ We’re not losing customers...

Marketing mastery: How to prioritize your marketing

April 1/8, 2019: Volume 34, Issue 22 By Jim Augustus Armstrong   During a coaching call, a dealer from Arizona told me he wanted to market...

Marketing mastery: Using technology to make life easier

March 4/11, 2019: Volume 34, Issue 20 By Jim Augustus Armstrong   When I first meet my clients, it’s not uncommon for them to tell...

Marketing mastery: Promote the things that make you special

February 18/25, 2019: Volume 34, Issue 19 By Jim Augustus Armstrong   A dealer recently told me his close ratio is only 15%. “Our sales...

Marketing mastery: How to take back control of your life

January 21/28, 2019: Volume 34, Issue 17 By Jim Augustus Armstrong (Second of two parts)   In part I of this series (FCNews, Jan. 7/14), I...

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