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Marketing Mastery

Marketing mastery: Promote the things that make you special

February 18/25, 2019: Volume 34, Issue 19 By Jim Augustus Armstrong   A dealer recently told me his close ratio is only 15%. “Our sales...

Marketing mastery: How to take back control of your life

January 21/28, 2019: Volume 34, Issue 17 By Jim Augustus Armstrong (Second of two parts)   In part I of this series (FCNews, Jan. 7/14), I...

Marketing mastery: Make 2019 your best year ever in flooring

January 7/14, 2019: Volume 34, Issue 16 By Jim Augustus Armstrong   (First of two parts.) I’ve spoken with many dealers who are unsatisfied or frustrated...

Marketing mastery: Customer appreciation goes a long way

December 10/17, 2018: Volume 34, Issue 14 By Jim Augustus Armstrong   To understand the importance of customer recognition, let’s take a minute and put...

Marketing mastery: Proceed with caution when purchasing leads

November 26/December 3, 2018: Volume 34, Issue 12 By Jim Augustus Armstrong   The importance of lead generation can’t be overstated in today’s age of online marketing....

Marketing mastery: Best ways to generate unlimited, quality leads

November 12/19, 2018: Volume 34, Issue 11  By Jim Augustus Armstrong   (Last of three parts) In my last two columns I discussed the pitfalls of buying leads...

Marketing mastery: How to generate high-quality leads online

October 29/November 5, 2018: Volume 34, Issue 10 By Jim Augustus Armstrong   (Second of three parts) In my previous column I detailed the many problems dealers face...

Marketing mastery: How to generate high-quality leads

October 15/22, 2018: Volume 34, Issue 9 By Jim Augustus Armstrong   (First of three parts) We all know the pitfalls of “buying” leads from popular online referral...

Marketing mastery: Step off the hamster wheel of doom

September 17/24, 2018: Volume 34, Issue 7 By Jim Augustus Armstrong Many dealers are running on a hamster wheel trying to build their businesses. One month...

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