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Marketing Mastery

Marketing mastery: How to manage your online reputation

November 27-December 11, 2017: Volume 32, Issue 13 By Jim Augustus Armstrong   I was doing an online marketing assessment for Susan, a dealer from California, when...

Marketing mastery: Creating profitable Facebook posts

November 20/27, 2017: Volume 32, Issue 12 By Jim Augustus Armstrong   “We paid a company to do Facebook posts for us and the results have been...

Marketing mastery: How to leverage your online reviews

November 6/13, 2017: Volume 32, Issue 11 By Jim Augustus Armstrong   Statistics show nearly 90% of consumers consider ratings and reviews before making purchase decisions. This...

Marketing mastery: How to win the path-to-purchase game

October 23/30, 2017: Volume 32, Issue 10 By Jim Augustus Armstrong   (Second of three parts) When buying big ticket items ($500 or more), the average consumer spends...

Marketing mastery: The best social media platforms for business

October 9/16, 2017: Volume 32, Issue 9 By Jim Augustus Armstrong   I sometimes hear busy flooring dealers make comments such as, “I keep hearing about the...

Marketing mastery: The best social media platforms for business

October 9/16, 2017: Volume 32, Issue 9 By Jim Augustus Armstrong   I sometimes hear busy flooring dealers make comments such as, “I keep hearing about the...

Marketing mastery: Winning the so-called path-to-purchase game

September 11/18, 2017: Volume 32, Issue 7 By Jim Augustus Armstrong (First of two parts) In 2016 Synchrony Financial did a major-purchase study that focused on the...

Marketing mastery: Cut the rope to finally grow your business

August 28/September 4: Volume 32, Issue 6 By Jim Augustus Armstrong   (Third of three parts) In the first two parts I compared a flooring dealership to a...

Marketing mastery: Cutting the ropes that are tying you down

August 14/21: Volume 32, Issue 5 By Jim Augustus Armstrong   (Second of three parts) Picture a hot air balloon lifting off the ground, but it can’t go...

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