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LVT, WPC, SPC—which is right for your customer?

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WATCH: Cali launches new cork flooring

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WATCH: Cali launches BCXL vinyl

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Marketing Mastery

Surefire ways to become a trusted sales advisor (part 2)

FCNewsmainuser - September 7, 2022

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Marketing Mastery

Marketing mastery: How to hook customers, keep them coming back

FC News - August 27, 2018 0

August 20/27, 2018: Volume 34, Issue 5 By Jim Augustus Armstrong (Last of three parts) In my last two columns, I outlined the ultimate floor marketing system,...

Marketing Mastery

Marketing mastery: A marketing system can work wonders

FC News - July 13, 2018 0

July 9/16, 2018: Volume 34, Issue 2 By Jim Augustus Armstrong (First of three parts) In a previous column I outlined the differences between dealers who are...

Marketing Mastery

Marketing mastery: Are you a hunter or a rancher?

FC News - May 18, 2018 0

May 14/21, 2018: Volume 33, Issue 24 By Jim Augustus Armstrong “How many of you communicate with your past customers on a monthly basis?” I asked...

Marketing Mastery

Marketing mastery: How to convert more door swings into sales

FC News - May 3, 2018 0

April 16/23, 2018: Volume 33, Issue 22 By Jim Augustus Armstrong (Second of two parts) In part one of this series, I discussed how you can increase...

Marketing Mastery

Marketing mastery: How to convert more door swings into sales

FC News - April 10, 2018 0

April 2/9, 2018: Volume 33, Issue 21 By Jim Augustus Armstrong (First of two parts) “We’ve been advertising with Angie’s List and Home Advisor, and running Google...

Marketing Mastery

Marketing mastery: How changes to Facebook affect your marketing

FC News - March 27, 2018 0

March 19/26, 2018: Volume 33, Issue 20 By Jim Augustus Armstrong Facebook recently made major changes to its newsfeed and the types of posts that will...

Marketing Mastery

Marketing mastery: How to fix bad reviews

FC News - February 26, 2018 0

February 19/26, 2018: Volume 33, Issue 18 By Jim Augustus Armstrong (Second of three parts) “I remember this guy,” a dealer from Minnesota told me. I had...

Marketing Mastery

Marketing mastery: Giving Mrs. Consumer reasons to choose you

FC News - January 24, 2018 0

January 8/15, 2018: Volume 33, Issue 15 By Jim Augustus Armstrong “You’ve got to remember that every prospect searching online for a flooring store has an...

Marketing Mastery

Marketing mastery: How to manage your online reputation

FC News - December 8, 2017 0

November 27-December 11, 2017: Volume 32, Issue 13 By Jim Augustus Armstrong I was doing an online marketing assessment for Susan, a dealer from California, when...

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