November 27-December 11, 2017: Volume 32, Issue 13
By Jim Augustus Armstrong
I was doing an online marketing assessment for Susan, a dealer from California, when...
November 6/13, 2017: Volume 32, Issue 11
By Jim Augustus Armstrong
Statistics show nearly 90% of consumers consider ratings and reviews before making purchase decisions. This...
October 23/30, 2017: Volume 32, Issue 10
By Jim Augustus Armstrong
(Second of three parts)
When buying big ticket items ($500 or more), the average consumer spends...
October 9/16, 2017: Volume 32, Issue 9
By Jim Augustus Armstrong
I sometimes hear busy flooring dealers make comments such as, “I keep hearing about the...
October 9/16, 2017: Volume 32, Issue 9
By Jim Augustus Armstrong
I sometimes hear busy flooring dealers make comments such as, “I keep hearing about the...
September 11/18, 2017: Volume 32, Issue 7
By Jim Augustus Armstrong
(First of two parts)
In 2016 Synchrony Financial did a major-purchase study that focused on the...
August 28/September 4: Volume 32, Issue 6
By Jim Augustus Armstrong
(Third of three parts)
In the first two parts I compared a flooring dealership to a...
August 14/21: Volume 32, Issue 5
By Jim Augustus Armstrong
(Second of three parts)
Picture a hot air balloon lifting off the ground, but it can’t go...