Marketing Mastery

November 6/13, 2017: Volume 32, Issue 11 By Jim Augustus Armstrong   Statistics show nearly 90% of consumers consider ratings and reviews before making purchase decisions. This...

October 23/30, 2017: Volume 32, Issue 10 By Jim Augustus Armstrong   (Second of three parts) When buying big ticket items ($500 or more), the average consumer spends...

October 9/16, 2017: Volume 32, Issue 9 By Jim Augustus Armstrong   I sometimes hear busy flooring dealers make comments such as, “I keep hearing about the...

October 9/16, 2017: Volume 32, Issue 9 By Jim Augustus Armstrong   I sometimes hear busy flooring dealers make comments such as, “I keep hearing about the...

September 11/18, 2017: Volume 32, Issue 7 By Jim Augustus Armstrong (First of two parts) In 2016 Synchrony Financial did a major-purchase study that focused on the...

August 28/September 4: Volume 32, Issue 6 By Jim Augustus Armstrong   (Third of three parts) In the first two parts I compared a flooring dealership to a...

August 14/21: Volume 32, Issue 5 By Jim Augustus Armstrong   (Second of three parts) Picture a hot air balloon lifting off the ground, but it can’t go...

July 31/Aug. 7: Volume 31, Issue 4 By Jim Augustus Armstrong   (First of three parts) How many of these statements sound familiar? “Business is slow, so I...