Search Results for "LisBiz strategies"

Lisbiz Strategies: Innovation means moving forward

January 6/13, 2014; Volume 27/Number 18 By Lisbeth Calandrino You’re probably tired of the hype about social media these days and hope it will disappear. Social media may vanish, but who knows what will be next? We know that communication has changed forever. It seems just as we get comfortable, it goes away. There are lots of businesses that won’t embark on the social media frontier because of their “fear”

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LisBiz Strategies: What’s your excuse for not planning

Dec. 9/16 2013; Volume 27/number 16 By Lisbeth Calandrino Let me be the first to tell you (if you haven’t already heard it): The recession is over. I don’t know exactly what that means; jobs are still scarce and people are holding on to their money.

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LisBiz Strategies: Customers here today, back tomorrow

Nov. 18/25 2013; Volume 27/number 15 By Lisbeth Calandrino I know it’s hard to believe, but there are customers who are not ready to buy. That doesn’t mean you stop selling; it means you change your sales tactics.

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LisBiz Strategies: Is your satisfied customer ruining your business?

Nov. 4/11 2013; Volume 27/number 14 By Lisbeth Calandrino Years ago, people considered customer service an even exchange of goods. You gave me $10 worth of goods, I gave you $10 and we were even. Today I expect $12 in return; that’s called “added value.”

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Lisbiz strategies: Customer service vs. customer experience

By Lisbeth Calandrino Oct. 21/28 2013; Volume 27/number 13 Improving the customer experience is high on everyone’s marketing agenda, according to a study conducted by IBM called “State of Marketing.” The study tells us that acquiring new customers (42%), retaining existing customers and improving loyalty and satisfaction (36%), and  creating consistent, relevant and positive customer experience across channels (34%) are the top challenges. All of these fall within the customer

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LisBiz strategies: Guess who just became your loyal customer?

Oct. 7/14 2013; Volume 27/number 12 By Lisbeth Calandrino Most businesses realize they should connect with their past customers; I believe some past customers are more valuable than others.

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LisBiz Strategies: Engaging employees translates into money

Sept. 16/23 2013; Volume 27/number 11 By Lisbeth Calandrino Statistics tell us a lot of customers walk away because of employee indifference. In the age of “a store on every block” as well as the Internet, you can’t afford to have indifferent employees. It may be time to review with your employees the value of a lifetime customer. Particularly because it’s no longer “word of mouth” that keeps us going,

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LisBiz Strategies: What is the moment of truth for your customer?

September 2/9 2013; Volume 27/number 10 By Lisbeth Calandrino With technology changing almost daily, many retailers are not sure what to do next. In today’s hyper-competitive retail environment, marketers have to contend for your customers’ attention both online and off. Marketers have coined the term “zero moment of truth” or  “ZMOT” to describe this new reality. This is where customers go and begin a discovery process about the products they

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    Lisbiz strategies: Did you forget me? I used to be your customer

Lisbiz strategies: Did you forget me? I used to be your customer

August 19/26 2013; Volume 27/number 9 By Lisbeth Calandrino I’ve been a member of the YMCA for eight years. For most of those years, I’ve been there at least five days a week. I know lots of the staff and trainers by name since I interned at the YMCA to complete my requirements for my personal trainer certificate.

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Lisbiz strategies: Do I really have to like my customers, too?

Volume 27/Number 6; July 8/15, 2013 By Lisbeth Calandrino I recently went to a grand opening for a new product and started talking to a retailer. “Walk-in traffic just isn’t the same,” he said. “What can I do to bring in customers?” This is, of course, one my favorite topics and gives me the opportunity to talk about all those wonderful events successful retailers are hosting.

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Lisbiz Strategies: If Martha Stewart can do it, why can’t you?

By Lisbeth Calandrino July 22/29, 2013; Volume 27/Number 7 I’m a die-hard fan of the radio show, “Car Talk.” I listen to “the brothers” weekly. I have all of their podcasts and actually listen while I’m working out at the gym. I tune in to the show every week, but I didn’t realize it had gone off the air in June 2012 (now reruns are aired). If you haven’t listened,

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    lisbiz strategies: Negotiation skills and sales training

lisbiz strategies: Negotiation skills and sales training

by Lisbeth Calandrino I recently completed some customer service training, and one of the modules was about negotiation. Many participants wanted to know why they need negotiation training. I clarified it will help explain how people make decisions. In the book Getting to Yes, Roger Fisher, William Ury and Bruce Patton suggest that to get what you want you must separate yourself from the problem. We all know in order

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Lisbiz strategies: A website isn’t enough

Volume 26/Number 25; April 29/May 6, 2013 By Lisbeth Calandrino There was a time when your website was supposed to be the “end all, be all” to attracting customers. Smart business people realized having a website wasn’t enough; they needed more content and contact with their customers. Business owners are now writing blogs or having someone do it for them. The key is to keep a fresh presence for customers and

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    Lisbiz strategies: How to tell exactly who’s a customer

Lisbiz strategies: How to tell exactly who’s a customer

Volume 26/Number 22; March 18/25, 2013 “How do I get more customers through my door?” is the frantic cry of most retailers. In the old days, we convinced ourselves anyone who came through the door was a sale. Owners told salespeople, “No one comes into a floor covering store to look; they’re all buyers and you need to sell them!”

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    lisbizstrategies: Will the real Oscar customers stand up?

lisbizstrategies: Will the real Oscar customers stand up?

by:  Lisbeth Calandrino Volume 26/Number 21; March 4/11, 2013 Every business struggles with finding customers. When times are tough, the instinct is to go find new buyers. Unfortunately, the cost of acquiring new customers could be five times more than retaining current ones. In addition, the average business loses 10% of its customers yearly. Getting new customers is important, but it’s obvious the gold is in the ones who know and

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Floor Covering News

Press Release

Shannon Specialty Floors names Ellie Dowden Priester director of marketing

Chicago—At NeoCon 2018, Shannon Specialty Floors named Ellie Dowden Priester director of marketing—a newly created position that she was promoted to here. “Ellie has played a pivotal role in the

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Armstrong energizes commercial vinyl sheet in new DecorArt Rejuvenations

Lancaster, Pa.—DecorArt Rejuvenations flooring, a vinyl sheet collection from Armstrong Flooring, introduces a versatile range of updated designs that deliver enhanced realistic visual impact and long-lasting performance to contract interiors.  New visuals with exquisite

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Crossville’s Convergence collection awarded Silver at Best of NeoCon

Crossville, Tenn.—Crossville was recognized with a Silver Award for its new Convergence glass collection at the Best of NeoCon showcase, June 11, in Chicago at the kickoff breakfast to NeoCon 2018. Honored

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