Shaw Floors

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Shaw Floors

Home At Last with Shaw Floors

Since 1967, our floors have been designed with you in mind – all of you. With Shaw Floors, you can help your customers find the products they want and get back to the things they love. It’s as easy as that. At our core are three foundational beliefs that hold us accountable every single day:
1. Our commitment to provide superior products.
2. Our passion for people, relationships and earning trust.
3. Our dedication to deliver the very best in customer care.

More Info

  • Floorté Elite Series

    Jan 30 2021

    Floorté Elite series promises elite pet protection with industry-leading scratch resistance in 100% waterproof styles designed not to swell, cup or crack when exposed to water. New in 2021, Prodigy and Prodigy MXL feature greater visual depth and dimension in every plank. Both styles also boast a 15-year residential scratch warranty thanks to our innovative PAWdefense technology that guards scratches from pet nails, dining room chairs and other common household activities.

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  • Floorte Elite Series Prodigy MXL

    Jan 30 2021

    Elite in design and performance, your customers don't have to sacrifice anything with new Floorté Elite Series styles from Shaw Floors. Both new styles, Prodigy and Prodigy MXL, are 100% waterproof and feature Enhanced Natural Realism technology that more closely mimics true hardwood visuals, spotlighting the latest design innovations in waterproof flooring. This innovation captures high and low gloss levels in the same plank to create greater depth and dimension - something no other rigid platform can achieve. Prodigy MXL boasts multi-length, extra long boards up to 86 inches long.

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  • The Gallery Castlewood Prime

    Jan 30 2021

    YDriven by findings from consumer research, The Gallery Premium Hardwood is Shaw Floors foray into the high-end hardwood market. The Gallery collection is built for long-lasting style and durability and designed to improve the value of every person’s home. These hardwoods embrace the natural artistry of time-worn character, and age gracefully over the years. New in 2021, Castlewood Prime is inspired by West Coast style and the growing desire for cleaner, more sophisticated visuals.

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  • The Gallery Couture Oak with Caress Rug

    Jan 30 2021

    The Gallery styles pair beautifully with refined and effortless soft surface styles from Shaw Floors’ premium Caress collection. As consumers spend more time at home and seek a cozy respite from the outside world, area rugs provide a beautiful, comfortable solution to soften up a space and help reduce noise. The Gallery and Caress are designed for the discerning consumer and offer timeless styles that create the perfect pair. Send your customers to shawfloors.com/floorvanaplus to get inspired.

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  • Foundations

    Jan 30 2021

    The Foundations collection by Shaw Floors features timeless and proven favorites to endure the test of time. New 2021 styles include rich color palettes, elegant bulk and leading designs inspired by global craft traditions. Two featured new styles, Alluring Canvas and Fine Tapestry, were inspired by the vastness of textures found in crafting textiles and these unassuming masterpieces aptly portray their style names.

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  • Simply the Best Values

    Jan 30 2021

    Shaw Floors’ Simply the Best Values collection features budget friendly styles that never looked or felt so good. New 2021 styles include: Framed View, inspired by block printmaking, a repeated element and the relationship of negative and positive space that creates the design; Iconic Way was inspired by an embroidery stitching technique known as couching, the pattern creates the visual of long coiled stitches; Loop De Loop was inspired by macro-lens photography capturing organic elements down to the smallest detail.

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More Videos

  • Elite 2020 SF HS PRODIGY V2

  • Collection Overview 2020 SF SS FOUNDATIONS V2

  • Collection Overview SF SS SIMPLY THE BEST VALUES v2

  • Collection EBOOK 2020 SF HS GALLERY V3

  • Gallery EBOOK 2020 SF HS CASTLEWOOD PRIME V1

  • Foundations 2020 SF SS ALLURING CANVAS V3

  • STB 2020 SF SS LOOP DE LOOP V2

In the News

  • Shaw Floors introduces new sales approach

    Dalton—Shaw Floors, flagship residential brand of Shaw Industries Group, introduced its new sales approach to the consumer’s journey, “Shop Your Lifestyle. Shop Your Way.” The company said this modern take on how consumers shop boasts simple product selection, a convenient shopping experience and solutions for the whole home. No matter the budget and lifestyle, Shaw […]

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  • Shaw Floors announces 2023 Phase I intros

    Dalton—Shaw Floors, flagship residential brand of Shaw Industries Group, has announced its new 2023 Phase I soft surface and hard surface introductions. Shaw’s soft surface intros feature colorful, durable and affordable carpet while its hard surface intros feature alluring, modern and performance-driven styles. Soft surface Homeowners are craving the warmth and comfort of carpet and […]

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  • Shaw Floors to update Anso Colorwall display

    Dalton—Shaw Floors plans to update its Anso Colorwall display in 2023. The carpet merchandising system is available exclusively to Shaw Flooring Network (SFN) retailers and has over a 20-year legacy in the industry. The time-tested display is a showroom focal point and remains a pillar of Shaw’s residential soft surface portfolio. The Shaw team said […]

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About Shaw Floors

Home At Last with Shaw Floors

Since 1967, our floors have been designed with you in mind – all of you. With Shaw Floors, you can help your customers find the products they want and get back to the things they love. It’s as easy as that. At our core are three foundational beliefs that hold us accountable every single day:
1. Our commitment to provide superior products.
2. Our passion for people, relationships and earning trust.
3. Our dedication to deliver the very best in customer care.

Address

P.O. Drawer 2128
616 E. Walnut Ave
Dalton, GA 30722-2128

Contact Number

180-044-17429

Digital Presence

https://shawfloors.com/

Connect with us

Home At Last with Shaw Floors

Since 1967, our floors have been designed with you in mind – all of you. With Shaw Floors, you can help your customers find the products they want and get back to the things they love. It’s as easy as that. At our core are three foundational beliefs that hold us accountable every single day:
1. Our commitment to provide superior products.
2. Our passion for people, relationships and earning trust.
3. Our dedication to deliver the very best in customer care.

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