Floorté Elite Series

Floorté Elite series promises elite pet protection with industry-leading scratch resistance in 100% waterproof styles designed not to swell, cup or crack when exposed to water. New in 2021, Prodigy and Prodigy MXL feature greater visual depth and dimension in every plank. Both styles also boast a 15-year residential scratch warranty thanks to our innovative PAWdefense technology that guards scratches from pet nails, dining room chairs and other common household activities.

Floorte Elite Series Prodigy MXL

Elite in design and performance, your customers don't have to sacrifice anything with new Floorté Elite Series styles from Shaw Floors. Both new styles, Prodigy and Prodigy MXL, are 100% waterproof and feature Enhanced Natural Realism technology that more closely mimics true hardwood visuals, spotlighting the latest design innovations in waterproof flooring. This innovation captures high and low gloss levels in the same plank to create greater depth and dimension - something no other rigid platform can achieve. Prodigy MXL boasts multi-length, extra long boards up to 86 inches long.

The Gallery Castlewood Prime

YDriven by findings from consumer research, The Gallery Premium Hardwood is Shaw Floors foray into the high-end hardwood market. The Gallery collection is built for long-lasting style and durability and designed to improve the value of every person’s home. These hardwoods embrace the natural artistry of time-worn character, and age gracefully over the years. New in 2021, Castlewood Prime is inspired by West Coast style and the growing desire for cleaner, more sophisticated visuals.

The Gallery Couture Oak with Caress Rug

The Gallery styles pair beautifully with refined and effortless soft surface styles from Shaw Floors’ premium Caress collection. As consumers spend more time at home and seek a cozy respite from the outside world, area rugs provide a beautiful, comfortable solution to soften up a space and help reduce noise. The Gallery and Caress are designed for the discerning consumer and offer timeless styles that create the perfect pair. Send your customers to shawfloors.com/floorvanaplus to get inspired.

Foundations

The Foundations collection by Shaw Floors features timeless and proven favorites to endure the test of time. New 2021 styles include rich color palettes, elegant bulk and leading designs inspired by global craft traditions. Two featured new styles, Alluring Canvas and Fine Tapestry, were inspired by the vastness of textures found in crafting textiles and these unassuming masterpieces aptly portray their style names.

Simply the Best Values

Shaw Floors’ Simply the Best Values collection features budget friendly styles that never looked or felt so good. New 2021 styles include: Framed View, inspired by block printmaking, a repeated element and the relationship of negative and positive space that creates the design; Iconic Way was inspired by an embroidery stitching technique known as couching, the pattern creates the visual of long coiled stitches; Loop De Loop was inspired by macro-lens photography capturing organic elements down to the smallest detail.