Tag "consumers"

    Credit: The importance of offering financing to consumers

Credit: The importance of offering financing to consumers

February 5/12, 2018: Volume 33, Issue 17 By Rose Burke   When consumers shop for big-ticket items such as new flooring, they are likely to use some kind of credit to make the purchase. What’s more, some credit experts believe people are far more compelled to commit to bigger purchases when they can see their payments broken down into monthly installments instead of seeing the total amount. For example, a

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    Armstrong unveils enhancements to flagship residential website

Armstrong unveils enhancements to flagship residential website

Lancaster, Pa.—Armstrong Flooring has launched key enhancements to its website with new and improved features to help guide homeowners through all stages of the buying journey—getting started, inspiration and ideas, product information, installation and where to buy. “We’ve worked over the past year to create a more visual and inspirational online shopping experience, developing new content and tools to increase engagement with the homeowner,” said Ebeth Pitman, director of brand marketing. “We’re helping

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    Stanton Carpet launches new B2B site

Stanton Carpet launches new B2B site

October 23/30, 2017: Volume 32, Issue 10 By Lindsay Baillie   Stanton Carpet is looking to simplify the way it transacts with retail customers via a new B2B website—stantonb2b.com. The site makes it easier for retailers to find products, submit requests to create a rug, view dropped products and order swatches, among other features. The new B2B site, which launched Oct. 9, is something Stanton has been working on for

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    Credit: Financing options benefit retailers, consumers

Credit: Financing options benefit retailers, consumers

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   With competition for the consumer’s disposable dollars heating up in the home improvement retail sector, more floor covering dealers are relying on credit programs to gain an advantage. These financing options not only provide consumers with more flexibility in making their purchases, but they also open the gateway to bigger tickets for floor covering retailers. According to a recent

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    Digital marketing: Multiple ways to engage with consumers online

Digital marketing: Multiple ways to engage with consumers online

October 9/16, 2017: Volume 32, Issue 9   The marketing landscape continues to change, especially as more shoppers utilize online media. To capture the attention of these consumers retailers are strengthening their presence online through digital marketing. So, what constitutes digital marketing? According to Marketo, a leader in marketing automation software, digital marketing refers to “advertising delivered through digital channels such as search engines, websites, social media, email and mobile

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    Lisbiz Strategies: Add email marketing to your digital strategy

Lisbiz Strategies: Add email marketing to your digital strategy

October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t working. Because we’re talking about electronic media, this analysis can be done immediately. You can make changes on the spot if something isn’t working, which is not always possible with every marketing channel. When I was in the retail business, I used weekly

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    Fall promos: Sales, incentives usher in new selling season

Fall promos: Sales, incentives usher in new selling season

September 11/18, 2017: Volume 32, Issue 7   The autumn season is upon us and for many flooring manufacturers that means it’s time to unveil fall promotions to accelerate business and excite the customer base. Here are some recent fall sales. Armstrong Flooring Armstrong Flooring announced “The New Look of Tough” national retail promotion to correspond with its new national TV and digital advertising campaign on HGTV. Consumers can receive

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    Armstrong Flooring unveils new fall promotion for Elevate retailers

Armstrong Flooring unveils new fall promotion for Elevate retailers

Lancaster, Pa.—Armstrong Flooring has introduced “The New Look of Tough” national retail promotion to correspond with its new TV and digital advertising campaign on HGTV to help drive in-store traffic during the important fall selling season. Consumers can receive 10% off qualified Armstrong Flooring products for savings up to $500. The promotion runs from Sept. 18-Nov. 13 (redemption through Dec. 15) and includes some of Armstrong Flooring’s newest, most popular products.

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    Al’s column: Managing multiple generations in the workplace

Al’s column: Managing multiple generations in the workplace

June 5/12, 2017: Volume 31, Issue 26 By Matt Beaudreau   (First of two parts) Across many businesses today—including the flooring industry—there are as many as five generations working together. That’s a phenomenon unprecedented in the history of the U.S. workforce. This represents both a challenge and an opportunity. I will share some insights about how the flooring industry can work collaboratively across the various generations to improve communication and

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Lisbiz Strategies: Learning how to adapt to millennial customers

February 13/20, 2017: Volume 31, Number 18 By Lisbeth Calandrino   Everyone wants to know who exactly are the millennials and what type of customers they represent. Everything I read says they’re a new type of customer. They don’t want to be sold anything and are armed with the Internet and every device possible. Social media has changed how customers get information and who they listen to. Our new customers

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Lisbiz Strategies: Use behavioral economics to your advantage

December 19/26, 2016: Volume 31, Issue 14 By Lisbeth Calandrino Simply put, behavioral economics provides a framework to understand the real-world, decision-making process. We’d like to believe we are all rational human beings and, therefore, make logical decisions. In reality, nothing could be farther from the truth. So how can behavioral economics help you improve your profit margin? A better understanding of how and why consumers spend their money can

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My take: The trials and tribulations of a furniture shopper

December 5/12, 2016; Volume 31, Number 13          By Steven Feldman Ever wonder what goes through your customers’ heads when they walk into your store? I’m not talking about those who may have logged days and months on the Internet and have some knowledge about what they want. I’m talking about those who become dazed and confused within five minutes, a percentage I believe is greater than you think. If you

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    Making friends out of technological foes

Making friends out of technological foes

The way we do business is changing because the customer is inarguably different and the detail retailers seem most intimidated by lately is the cell phone. Shoppers everywhere are glued to their mobiles; walking down the street, driving in the car, even texting while carrying a conversation with a live person.

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Al’s column

by FCNews Staff CRI VISITS D.C.: The economy has certainly exposed the exodus of American business and those still around are starting to fight back. As proof earlier this month, a record delegation of carpet industry representatives traveled to the nation’s capital. The trek was part of the Carpet & Rug Institute’s (CRI) “Annual Capitol Hill Visits and Salute to the Georgia Delegation Legislative Reception.” This is the eighth year

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Floor Covering News

Press Release

Armstrong energizes commercial vinyl sheet in new DecorArt Rejuvenations

Lancaster, Pa.—DecorArt Rejuvenations flooring, a vinyl sheet collection from Armstrong Flooring, introduces a versatile range of updated designs that deliver enhanced realistic visual impact and long-lasting performance to contract interiors.  New visuals with exquisite

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Crossville’s Convergence collection awarded Silver at Best of NeoCon

Crossville, Tenn.—Crossville was recognized with a Silver Award for its new Convergence glass collection at the Best of NeoCon showcase, June 11, in Chicago at the kickoff breakfast to NeoCon 2018. Honored

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Senior living solves acoustic challenges with Ecore flooring

Canton, N.C.— Lisa Leatherwood, MSN, RN and administrator of Silver Bluff Village, a family-owned and operated senior living community, sought to refresh the design of the corridors and nurses’ station

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