Tag "brand by 3M"

    Scotchgard brand proves its staying power

Scotchgard brand proves its staying power

August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   3M recently tested the power of Scotchgard Protector to determine the brand’s overall cachét. The results positioned Scotchgard as one of the top “protector” brands on the market—ranking higher than others in both consumer awareness and desirability. Furthermore, Scotchgard Protector—a brand that has been around for years—continues to fulfill market needs while gaining consumer trust and loyalty. “Perceptions of

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Floor Covering News

Press Release

WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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Novalis taps Ehrlich as VP of sales, marketing

Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations. Ehrlich most recently directed new business activity at Invista

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Crossville unveils 2018 Color Trends look book

Crossville, Tenn.—Crossville has released its 2018 Color Trends look book, forecasting the use of black and rich, shadowy hues in commercial and residential design in the coming year. In addition

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