Laminate flooring products have historically been associated with affordability, durability, extreme scratch resistance and, more recently, waterproof performance. Increasingly, suppliers have been working overtime...

Provenza, an upper-end, high-quality hardwood flooring brand, first waded into the wood look-alike waters with its MaxCore waterproof rigid core offering. The popular collection,...

The flooring industry is expected to see marginal growth in 2025—perhaps up low single digits—with gradual improvement expected as the year progresses, especially if...

Scores of players are looking to claim their stake in the hyper-competitive waterproof/rigid core segment. The upside to that is increased innovation as suppliers...

Laminate flooring continues to make advancements in not only its ability to mimic visuals found in real wood and stone, but also the texture...

Flooring retailers across the country continue to tout the influence of waterproof positioning. Between the power of the tagline to get consumers in the door...

Lucerne, Switzerland—Swiss Krono Group, a large manufacturer of laminate flooring worldwide, has adopted the Unidrop locking system for its laminate and hybrid resilient flooring...

Since its inception more than 30 years ago, laminate flooring has long been touted as an economical, durable, high-performance alternative to many of the...

Ever since its inception more than 20 years ago, the knock (pardon the pun) on laminate flooring has been its unmistakable “click-ity-clack” sound heard...