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Fall intros: Key selling season touts hot new products

By Megan Salzano—With the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers....

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LAMINATE

Mohawk introduces Pergo Elements line

Calhoun, Ga.—Mohawk Industries introduced Pergo Elements: an exclusive Pergo line for specialty retail. The line features 25 SKUs of highly differentiated, waterproof wood with...

Laminate: Locking systems serve multiple purposes

By Reginald Tucker The incorporation of modern locking system technologies across today’s laminate flooring offerings are designed to perform key functions ranging from expediting...

UltraWood featured on ‘Secret Celebrity Renovation’

Calhoun, Ga.—Designers selected Mohawk’s UltraWood for homes on the CBS show “Secret Celebrity Renovation.” In the new CBS reality series, big names in sports,...

AHF introduces new laminate from Bruce

Mountville, Pa.—AHF Products said it is introducing Natural World and Basic Wonders TimberTru Flooring, two new collections of stylish, affordable laminate floors under the...

Foam Products rejoins NALFA

Washington D.C.—Foam Products Corporation has rejoined The North American Laminate Flooring Association (NALFA) as its newest associate member. Foam Products was an original member...

Surfaces: Laminate innovations elevate segment

By Reginald Tucker Las Vegas—Even before the current shipping woes fueled backlogs in deliveries of many rigid core products, industry observers had already begun...

Laminate: Resurgence tied to supply chain issues

By Reginald Tucker Ongoing supply chain issues at U.S. ports—as well as those around the world—have impacted virtually every business sector, flooring included. Nowhere is...

Laminate: Latest looks designed to thrill dealers

By Reginald Tucker For those who believe laminate flooring suppliers are no longer investing huge sums in technologies to continue building on the product’s...

STATS: Laminate performance ends losing streak

By Reginald Tucker In 2020, something interesting happened in the U.S. laminate flooring market that hadn’t occurred since 2015—the category actually grew in terms...
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