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Lisbiz Strategies

How to motivate your staff in trying times

By Lisbeth Calandrino It’s hard to stay motivated when you have problems you’re not acknowledging. Many of your employees who may seem fine on the...

Sharpening your emotional (sales) IQ

By Lisbeth Calandrino One thing we’ve learned during COVID-19 is there are various opinions on overly sensitive issues. For example, “Should I wear a mask...

Branding is more important than ever

By Lisbeth Calandrino During COVID-19, we have all experienced a major shift in how we live and conduct business. In addition, the shift continues to...

You can’t put a price tag on peace of mind

By Lisbeth Calandrino Businesses around the country are beginning to gradually reopen. The question now is, what’s the best way to welcome customers back in...

Managing stress levels in a crisis

By Lisbeth Calandrino The COVID-19 pandemic did much more than disrupt global economies and businesses all over the world. The pandemic has also taken a...

How to leverage your digital platforms

By Lisbeth Calandrino So, you’ve finally decided to break down and hire a digital marketing company. Up until now, you’ve had a Facebook page that...

Make sure customers never forget you  

By Lisbeth Calandrino The daily news coverage and sobering statistics about the economic impact on top of the health implications brought on by the novel...

Lisbiz strategies: Conquering challenges before they ruin you

February 17/24, 2020: Volume 35, Issue 17 By Lisbeth Calandrino In the HBO Series “Game of Thrones,” the phrase “winter is coming” is the motto of...

Lisbiz strategies: Business is simple—people are complicated

Jan. 6/13, 2020: Volume 35, Issue 14 By Lisbeth Calandrino Over the last three months, I’ve joined several online flooring groups to better understand the difficulties...

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