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Lisbiz Strategies

Women/minority-owned businesses have an edge

By Lisbeth Calandrino Imagine if you had companies calling and telling you they had a job for you if you met certain state or...

Five tips to one-up your competition

As floor covering retailers, we sometimes think we’re beating the competition by doing one better—be it price or product selection. However, the key to...

Tips for improving consumer engagement

By Lisbeth Calandrino In an ideal world, the customer would look for a product online and run straight to your store to buy it....

Are your employees efficient or effective?

(First in a series) By Lisbeth Calandrino Across many retail industries, flooring included, business owners employ a practice known as benchmarking to see how they...

How strong is your business pulse?

By Lisbeth Calandrino The pandemic has changed so many things for busi­ness but mostly the way we communicate. Zoom has become a way of...

Tips to get motivated in difficult times

By Lizbeth Calandrino You’re not lazy, you just need to get motivated. That’s the conclusion I’ve come to in speaking with business owners and...

Aligning your digital outreach with consumers’ needs

By Lisbeth Calandrino COVID-19 continues to change customer behavior. The consumer’s online shopping behaviors that were growing before the pandemic are now mainstream. They want...

10 strategies to build business during the holidays

By Lisbeth Calandrino I was speaking with my next door neighbor recently about what she was serving for Thanksgiving. She told me she had enough...

Dress for success at work and home

By Lisbeth Calandrino The other day I took off my mask briefly and someone said, “You have lipstick on. Why? No one is going to...

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