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Lisbiz Strategies

How to leverage your digital platforms

By Lisbeth Calandrino So, you’ve finally decided to break down and hire a digital marketing company. Up until now, you’ve had a Facebook page that...

Make sure customers never forget you  

By Lisbeth Calandrino The daily news coverage and sobering statistics about the economic impact on top of the health implications brought on by the novel...

Lisbiz strategies: Conquering challenges before they ruin you

February 17/24, 2020: Volume 35, Issue 17 By Lisbeth Calandrino In the HBO Series “Game of Thrones,” the phrase “winter is coming” is the motto of...

Lisbiz strategies: Business is simple—people are complicated

Jan. 6/13, 2020: Volume 35, Issue 14 By Lisbeth Calandrino Over the last three months, I’ve joined several online flooring groups to better understand the difficulties...

Lisbiz strategies: How to sell your niche

December 23/30, 2019: Volume 35, Issue 13 By Lisbeth Calandrino Not long ago, I was online nosing around one of the flooring groups and saw a...

Lisbiz Strategies: How to stand apart from the pack

October 14/21, 2019: Volume 35/Issue 8 By Lisbeth Calandrino   Do you ever wonder how stores that are so much alike can stay in business?...

Lisbiz strategies: Overcoming objections by using creativity

August 19/26, 2019: Volume 35, Issue 5 By Lisbeth Calandrino   Even seasoned professionals get dismissed by customers who use certain statements to put them...

Lisbiz strategies: TISE 2020 education—Behind the scenes

May 27/June 3, 2019: Volume 34, Issue 25 By Lisbeth Calandrino   I recently returned from the TISE 2020 educational planning meeting in Irving, Texas....

Lisbiz strategies: How to make the most of TISE after the show

February 4/11, 2019: Volume 34, Issue 18 By Lisbeth Calandrino   Surfaces is a great time to catch up with friends and customers. It makes...

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