Lisbiz Strategies

By Lisbeth Calandrino Imagine if you had companies calling and telling you they had a job for you if you met certain state or...

As floor covering retailers, we sometimes think we’re beating the competition by doing one better—be it price or product selection. However, the key to...

By Lisbeth Calandrino In an ideal world, the customer would look for a product online and run straight to your store to buy it....

(First in a series) By Lisbeth Calandrino Across many retail industries, flooring included, business owners employ a practice known as benchmarking to see how they...

By Lisbeth Calandrino The pandemic has changed so many things for busi­ness but mostly the way we communicate. Zoom has become a way of...

By Lizbeth Calandrino You’re not lazy, you just need to get motivated. That’s the conclusion I’ve come to in speaking with business owners and...

By Lisbeth Calandrino COVID-19 continues to change customer behavior. The consumer’s online shopping behaviors that were growing before the pandemic are now mainstream. They want...

By Lisbeth Calandrino I was speaking with my next door neighbor recently about what she was serving for Thanksgiving. She told me she had enough...

By Lisbeth Calandrino The other day I took off my mask briefly and someone said, “You have lipstick on. Why? No one is going to...