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Make your marketing much more effective

FCNewsmainuser - April 6, 2021 0

By Jim Augustus Armstrong Effective marketing can be divided into two broad categories: direct response and branding. Direct response is designed to get an...

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Mentorship, friendship all in one group

FCNewsmainuser - April 5, 2021 0

(Editor’s note: Following is the second installment in a new series promoting Women of the Flooring Business, a social media group that provides members...

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Best of Surfaces: Call for entries, judges

FCNewsmainuser - April 5, 2021 0

By Steven Feldman With the recent announcement that the rescheduled Surfaces is “officially” a go for June, it’s time to start making plans. Book your...

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PPP priority for small businesses

FCNewsmainuser - April 5, 2021 0

By Roman Basi The Biden administration made changes to the pandemic aid program, aiming to help the smallest of businesses, sole proprietors and minority-owned...

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A forum for female pros to learn, share and grow

FCNewsmainuser - March 22, 2021 0

(Editor’s note: Coinciding with Women’s History Month, FCNews has launched a new guest column series in support of the “Women of the Flooring Business”...

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Five tips to one-up your competition

FCNewsmainuser - March 22, 2021 0

As floor covering retailers, we sometimes think we’re beating the competition by doing one better—be it price or product selection. However, the key to...

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SEFM marks the return of live trade shows

FCNewsmainuser - March 22, 2021 0

I just got back from the Southeast Flooring Market (SEFM) in Atlanta, which in essence was the first live trade show in more than...

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Resist the temptation to lower your price

FCNewsmainuser - March 9, 2021 0

By Christopher Capobianco I’ve worked in several levels of our industry, from installation to retail to inspector to manufacturer’s rep. Over the years, I’ve...

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