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Branding is more important than ever

By Lisbeth Calandrino During COVID-19, we have all experienced a major shift in how we live and conduct business. In addition, the shift continues to...

My Take: Kudos to the National Floorcovering Alliance

By Steven Feldman In a time when floor covering events are being canceled, postponed or switched to a virtual format, one organization in six weeks...

10 things we learned from retailers across America

By Steven Feldman The second leg of FCNews’ Retail Recovery Across America was completed a couple of weeks ago. Round two took us to five...

The industry by the numbers

OK. We can finally come up for air. Our annual statistical issue is in the can. The FCNews team has been combing through industry...

The reasoning behind FCNews’ ‘Retail Recovery Across America’

So, like much of the world, I spent the better part of April sitting in my apartment, splitting my time between going out of...

Ready or not, it’s back to business

By Steven Feldman America is reopening for business, state by state, county by county, with rules and restrictions seemingly varying by the mile. What’s not...

Al’s column: How to ‘right sell’ customers

March 2/9, 2020: Volume 35, Issue 18 By Pami Bhullar (First of four parts) For almost 40 years, I have been selling, observing and understanding what it...

Installments: Proper moisture testing can prevent job failures

February 17/24, 2020: Volume 35, Issue 17 By Ron Loffredo   Excess moisture is the No. 1 culprit of catastrophic flooring failures in North America. This is...

Al’s column: Sage advice for new mill sales reps

February 17/24, 2020: Volume 35, Issue 17 By Jerry Levinson During a dinner with a friend/colleague at Surfaces last month, the subject of mill reps came...

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