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Recipe for sales success: Keep the process simple

Floor Covering News’ 35th anniversary issue, which was published earlier this year (July 26/August 2, 2021), is a must read. For me, it brought...

Delivering a memorable experience

(Last of three parts) (Editor’s note: The following article was derived from recorded transcripts of “The Experience Edge,” a presentation that Chris Wallace, co-founder...

Yet another visit from St. Nicholas

(Back by popular demand, Round 6) ‘Twas the night before Christmas, when all through the town, The FCNews team was celebrating, nothing was shut down. Drinking champagne,...

How thinking outside-the-box can benefit business

(Editor’s note: Following is the 12th installment in a new series promoting Women of the Flooring Business, a social media group that provides members...

Tips for better customer engagement

By Lisbeth Calandrino—As specialty floor covering dealers look to continue driving traffic—and ultimately, sales—in a highly competitive yet challenging retail environment, many are employing...

Customer ‘experience’ vs. service

(Second in a three-part series) (Editor’s note: The following article was derived from recorded transcripts of “The Experience Edge,” a presentation that Chris Wallace, co-founder...

Rick Meyer #36 ‘Gone but not forgotten’

With this being the penultimate issue of FCNews for 2021, I wanted to circle back to something I mentioned after our 35th anniversary issue...

Mine the hidden gold in your business

By Jim Augustus Armstrong—"What advertising should I start with?” an attendee at one of my seminars asked me. This is a question I get asked regularly,...

What’s driving workers’ changing mindsets

By Lisbeth Calandrino—The world of work is changing. It appears that employers are no longer in the driver’s seat when it comes to hiring....

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