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Managing customers’ expectations

By Adam Joss Do you like to fly? How about turbulence? Many times, when I’m flying, I feel completely comfortable. Whether I am listening...

Be sure to acclimate wood on site

By Jason Wright Hardwood flooring is a great choice that can last a lifetime. But did you know that you could easily lose this...

Why Christina from HGTV is important to you

By Steven Feldman So, when I got the call I was a bit confused. “Christina is doing her first branded flooring line.” “Who is Christina?” “You...

Fortifying relationships via dealer training

By Lisbeth Calandrino Manufacturers spend much of their time competing for their share of business from retailers through product and price. While those key...

‘Tribe building’ forges customer loyalty (part 4)

(This is the fourth in a series) By Jim Augustus Armstrong Tribe building means to gather a group of customers, create personal connections with them...

What lies ahead for installers

By Paul Stewart—I got my hands on my first glue trowel at the age of 19, right out of high school. At the time...

The answer to the question you’ve been asking

By Steven Feldman—So how was Surfaces? That’s the question I’m being asked by anyone and everyone who didn’t attend the rescheduled-from-January edition. Now, this...

‘Tribe building’ forges customer loyalty (part 3)

By Jim Augustus Armstrong (Third of four parts) As I described in the previous installments of this series, tribe building means to gather a group...

WOFB: My perspective as a Black woman in construction

I have never thought of myself as an anomaly, but here we are in 2021 and I can count on one hand the number...

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