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Marketing mastery: Use your company’s size to your advantage

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(Third of three parts) As I outlined in the previous two parts of this series, there is no way you, as a small independent business,...
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Lisbiz strategies: Business is simple—people are complicated

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Jan. 6/13, 2020: Volume 35, Issue 14 By Lisbeth Calandrino Over the last three months, I’ve joined several online flooring groups to better understand the difficulties...
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Al’s column: How to stick to your goals consistently

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Jan. 6/13, 2020: Volume 35, Issue 14 By Jerry Levinson Some people have never set goals because they don’t believe it will influence their bottom line....
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Lisbiz strategies: How to sell your niche

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December 23/30, 2019: Volume 35, Issue 13 By Lisbeth Calandrino Not long ago, I was online nosing around one of the flooring groups and saw a...
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Lessons learned: Truth is the best policy

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December 23/30, 2019: Volume 35, Issue 13 By Tom Jennings   It’s no secret that employees both want and need job security. It is obvious that employees...
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Al’s column: Good service is still king in retail

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Dec. 9/16, 2019: Volume 35, Issue 12 By Lou Morano My mom calls every customer after every sale to ensure she had a great...
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Lessons learned: Are you perceived as a sales professional?

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Dec. 9/16, 2019: Volume 35, Issue 12 By Tom Jennings   Much has been written about why people buy flooring from large stores instead of...
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Marketing mastery: Small businesses have big advantages

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Dec. 9/16, 2019: Volume 35, Issue 12 By Jim Augustus Armstrong   (Second of three parts) As I outlined in part one of this series...
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Marketing mastery: Dealers—Be a rancher, not a hunter

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Nov. 25/Dec. 2, 2019: Volume 35, Issue 11 By Jim Augustus Armstrong   (First of several parts) According to Statista.com, Home Depot spent $1.06 billion...
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