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Make your marketing much more effective

By Jim Augustus Armstrong Effective marketing can be divided into two broad categories: direct response and branding. Direct response is designed to get an...

Mentorship, friendship all in one group

(Editor’s note: Following is the second installment in a new series promoting Women of the Flooring Business, a social media group that provides members...

Best of Surfaces: Call for entries, judges

By Steven Feldman With the recent announcement that the rescheduled Surfaces is “officially” a go for June, it’s time to start making plans. Book your...

PPP priority for small businesses

By Roman Basi The Biden administration made changes to the pandemic aid program, aiming to help the smallest of businesses, sole proprietors and minority-owned...

A forum for female pros to learn, share and grow

(Editor’s note: Coinciding with Women’s History Month, FCNews has launched a new guest column series in support of the “Women of the Flooring Business”...

Five tips to one-up your competition

As floor covering retailers, we sometimes think we’re beating the competition by doing one better—be it price or product selection. However, the key to...

SEFM marks the return of live trade shows

I just got back from the Southeast Flooring Market (SEFM) in Atlanta, which in essence was the first live trade show in more than...

Resist the temptation to lower your price

By Christopher Capobianco I’ve worked in several levels of our industry, from installation to retail to inspector to manufacturer’s rep. Over the years, I’ve...

How to free up a day per week for life

By Jim Armstrong Recently, I worked with a floor dealer whom I’ll call Jared. Jared has two successful flooring stores, a large staff and...

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