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Understanding the new stimulus package, rules

By Roman Basi President Trump recently signed into law the $900 billion COVID-19 relief bill that was passed by Congress. The legislation, the Consolidated Appropriations...

Always test for moisture on site

By Jack Aspenson Waterproof flooring has been growing rapidly in both commercial and residential markets. The benefits have proven to support its rapid growth. Waterproof...

The impact of one negative experience

By Steven Feldman Let’s start the new year off with a story. A true story. A story that I think every one of our readers...

Proven practices for profit (part 2)

(Second of two parts) By Jason Goldberg In Part I of this column, I outlined several key tips to running a successful flooring operation. These included...

Tips to bolster your digital outreach objectives

By Jim Augustus Armstrong The online habits of consumers are continuously evolving, and with the constant changes in digital technology the rate of evolution is...

Aligning your digital outreach with consumers’ needs

By Lisbeth Calandrino COVID-19 continues to change customer behavior. The consumer’s online shopping behaviors that were growing before the pandemic are now mainstream. They want...

How to unleash your sales talent (part 2)

(Second of two parts) By Jim Augustus Armstrong The national closed-sale average for dealers is about 35%, meaning if 10 people walk into the average flooring...

Proven practices for profit

By Jason Goldberg (First of two parts) Every flooring business is different; every geographic market is different; and every competitive landscape is different. However, there are...

Penny for my thoughts? Here’s a dollars worth

By Steven Feldman We are approaching the finish line to what has to have been the most challenging year that most of us have ever...

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