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Lisbiz strategies: How to sell your niche

December 23/30, 2019: Volume 35, Issue 13 By Lisbeth Calandrino Not long ago, I was online nosing around one of the flooring groups and saw a...

Lessons learned: Truth is the best policy

December 23/30, 2019: Volume 35, Issue 13 By Tom Jennings   It’s no secret that employees both want and need job security. It is obvious that employees...

Al’s column: Good service is still king in retail

Dec. 9/16, 2019: Volume 35, Issue 12 By Lou Morano My mom calls every customer after every sale to ensure she had a great...

Lessons learned: Are you perceived as a sales professional?

Dec. 9/16, 2019: Volume 35, Issue 12 By Tom Jennings   Much has been written about why people buy flooring from large stores instead of...

Marketing mastery: Small businesses have big advantages

Dec. 9/16, 2019: Volume 35, Issue 12 By Jim Augustus Armstrong   (Second of three parts) As I outlined in part one of this series...

Marketing mastery: Dealers—Be a rancher, not a hunter

Nov. 25/Dec. 2, 2019: Volume 35, Issue 11 By Jim Augustus Armstrong   (First of several parts) According to Statista.com, Home Depot spent $1.06 billion...

Lisbiz strategies: Make an effort to raise your digital game

Nov. 25/Dec. 2, 2019: Volume 35, Issue 11 By Lisbeth Calandrino   I have been a supporter of the independent retailer for more than 20...

Lessons learned: Always focus on how the customer feels

Nov. 25/Dec. 2, 2019: Volume 35, Issue 11 By Tom Jennings   As retailers, we’ve all experienced this scenario at some point in our careers:...

Sales pitfalls RSAs need to keep in mind

Nov. 25/Dec. 2, 2019: Volume 35, Issue 11 By Jerry Levinson   I’ve worked with many flooring dealers on a one-on-one basis as well as...

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