The Brief


Credit: A valuable tool for flooring retailers

By Jacqueline Hinchcliffe—Today, consumers want what they want, when they want it. But they don’t always have funds available to make a purchase—especially when...

The Brief


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Manufacturers Making Headlines

MANUFACTURERS MAKING HEADLINES

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Events

october

21sep(sep 21)10:00 am07oct(oct 7)12:00 pmUnilin 'Flooring Innovation Days'

Videos

Watch: How to install Cali Vinyl Longboards

https://www.youtube.com/watch?v=Ts2RBEPNXKE San Diego, Calif.—Cali kicked off this year's spring selling season with a fresh luxury vinyl plank collection— Cali Vinyl Longboards. Recently, the company added...

WATCH: CALI launches new cork flooring

https://www.youtube.com/watch?v=porMy9gGKlM&feature=youtu.be CALI has launched its next generation of cork plank flooring, which is stronger, more water resistant and extra sustainable. Four colors offer easy neutrals...

WATCH: FCIF leadership discusses its mission

https://www.youtube.com/watch?v=ZI-YGmuAJ1I&feature=youtu.be Since 1981, the Floor Covering Industry Foundation (FCIF) has been assisting flooring members who are faced with catastrophic illnesses, life-altering injuries and severe disabilities. Since...

WATCH: CALI launches BCXL vinyl

https://youtu.be/X7-AAUK-WBs Cali Flooring is expanding on its line of luxury vinyl flooring with the new Builder's Choice XL, a line of SPC vinyl plank. BCXL...

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More Columns

Featured Columns

Women of the flooring business: seize every opportunity to grow your career

By Kathy Case—"I deal with a woman at home; I won’t deal with one on the job.” You have either heard some version of this...

Al’s Column: Living by the Golden Rule

By Typhannie Watson—"Treat others the way you want to be treated." We have heard this phrase, known as “The Golden Rule,” most of our lives....

People need to get real about returning to the office

I know this is going to spark some controversy, but I have never been one to suppress my feelings. We’re a little more than...

More lessons learned from skydiving (part 3)

Jim Augustus Armstrong—In 2019, I fulfilled a long-time goal to become a skydiver. To date, I have over 330 skydives and am now a...
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