The Brief


Latest innovations in subfloor solutions

Most professional installers would agree the ultimate success of any flooring installation largely depends on the condition of the subfloor that lies beneath. To that...

The Brief


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SUPPLEMENTS

SUPPLEMENTS

Current Issue

Manufacturers Making Headlines

MANUFACTURERS MAKING HEADLINES

Manufacturers Making Headlines

Events

september

20sep(sep 20)7:00 am22(sep 22)5:00 pmCFI + FCICA 2023 Convention

20sep(sep 20)9:00 am22(sep 22)5:00 pmCFI 30th anniversary convention + FCICA Convention

Videos

Watch: Cali Longboards strikes a cord

https://media.califloors.com/m/728762c73802696c/original/39_Sec_Longboards_Lifestyle_Surfers_v1-0_Long_Form.mp4 There’s a good reason Longboards remains a Cali classic and a top-selling collection. (Actually, several good reasons.) This favorite Cali Vinyl line features colors...

Cali Hardwoods Barrel collection strikes the perfect balance

https://media.calibamboo.com/m/32aff2ada04b3eb3/original/Barrel-Cali-Hardwoods-Product-Knowledge-PK-Video.mp4 The new Cali Hardwoods Barrel collection strikes the perfect balance between luxury looks and affordability. These engineered planks are made for the customer who...

Watch: Cali unveils new Barrel collection

https://media.calibamboo.com/m/32aff2ada04b3eb3/original/Barrel-Cali-Hardwoods-Product-Knowledge-PK-Video.mp4 Have you seen Cali’s new Barrel collection? The engineered hardwood floors offer luxury cuts of European white oak in understated neutrals. Named for both...

Watch: Cali Vinyl Legends gives you more

https://www.youtube.com/watch?v=v2j-MMVqmok San Diego— Cali Vinyl Legends gives you thicker boards at a full half-inch for a sturdier feel that’s more similar to hardwood than most...

Retailers React

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More Columns

Featured Columns

Measuring moisture when prepping the subfloor

Has a customer ever called you complaining about hardwood floors cupping? Or about resilient floors having issues? If not, don’t let there be a...

The key to retaining quality flooring installers (part 2)

The floor covering trade has developed several successful recruitment strategies in this tight labor market, including creating education-focused career paths like the one outlined...

Mastering the upsell (part 2)

In part one of this series, we explored the power of upselling. Now, let’s dive into how you can effectively implement upsell strategies to...

You can’t make this crap up

I always like to share my experiences when it comes to customer service—both good and bad—because it can either serve as a lesson or...
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