The Brief


5 tips to raise your digital game

By Jacqueline Hinchcliffe—In recent years, the way companies market their products has drastically changed. Today, more emphasis is being placed on interfacing with the...

The Brief


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Watch: How to install Cali Vinyl Longboards

https://www.youtube.com/watch?v=Ts2RBEPNXKE San Diego, Calif.—Cali kicked off this year's spring selling season with a fresh luxury vinyl plank collection— Cali Vinyl Longboards. Recently, the company added...

WATCH: Cali launches new cork flooring

https://www.youtube.com/watch?v=porMy9gGKlM&feature=youtu.be Cali has launched its next generation of cork plank flooring, which is stronger, more water resistant and extra sustainable. Four colors offer easy neutrals...

WATCH: FCIF leadership discusses its mission

https://www.youtube.com/watch?v=ZI-YGmuAJ1I&feature=youtu.be Since 1981, the Floor Covering Industry Foundation (FCIF) has been assisting flooring members who are faced with catastrophic illnesses, life-altering injuries and severe disabilities. Since...

WATCH: Cali launches BCXL vinyl

https://youtu.be/X7-AAUK-WBs Cali Flooring is expanding on its line of luxury vinyl flooring with the new Builder's Choice XL, a line of SPC vinyl plank. BCXL...

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Mine the hidden gold in your business

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What’s driving workers’ changing mindsets

By Lisbeth Calandrino—The world of work is changing. It appears that employers are no longer in the driver’s seat when it comes to hiring....

Be more customer-centric

By Chris Wallace—Products won’t be enough to win over the post-pandemic consumer. Consumers will choose brands and providers who make their buying experience easier,...

A funny thing happened on the way to FloorCon

By Steven Feldman—After attending countless flooring events over the last 27 years, I kind of know what to expect from each and every one....
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