The Brief


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The Brief


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Featured articles

Surfaces ’26: WPC, hybrids tackle performance, realism

Featured Post Megan Salzano-Birch - 0
At The International Surface Event (TISE) 2026, WPC and hybrid rigid core suppliers leaned into comfort, performance and realism, bringing forward enhanced constructions and...
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Tuesday Tips: Why encouragement matters

Featured Post FCNews Staff - 0
https://www.youtube.com/watch?v=XW1ds1W1iHA Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving...
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Floating Floor Guide 2026 now live

Featured Post Megan Salzano-Birch - 0
Floating floors have evolved from a niche installation method into one of the industry’s most versatile and widely adopted solutions. Today’s platforms span multiple...
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Movement in mortgage rates spurs optimism

Featured Post Ken Ryan - 0
Mortgage rates fell below 6% in late February. How significant was that drop? It’s the first time in three and a half years that...
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Gartman user conference to leverage AI tools

Featured Post Reginald Tucker - 0
Gartman LLC, provider of a comprehensive suite of technology products and distribution management solutions for the wholesale floor covering community, plans to hold its...
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Surfaces ’26: Software has moved beyond desktop

Featured Post FCNews Staff - 0
Las Vegas—At TISE 2026, technology providers didn’t just introduce new tools, they addressed some of the industry’s longest-standing friction points. Across the show floor,...
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Videos

Roomvo/QFloors testimonials: The Design House

Videos FCNews Staff - 0
https://youtu.be/E9_zVIJpmpc Jennifer Homeyer of The Design House and Stonemeyer Granite in Denton, Texas, knows residential retail. But the business is unique in ways, too. So...
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Roomvo/QFloors testimonials: Pioneer Carpet One

Videos FCNews Staff - 0
https://youtu.be/Sku6Rbq5a60 With two 50-year-old flooring stores in Idaho, Elizabeth discusses what makes the operations tick—including how Roomvo technology has helped the retailer succeed across the...
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Roomvo/QFloors testimonials: McCool’s Flooring

Videos FCNews Staff - 0
https://youtu.be/wGpflM1C45Y Carmen McCool of McCool’s Flooring, an independent flooring retail, discusses the store’s success with Roomvo/QFloors after switching over from a competing technology provider. Better...
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FCNEWS LIVE at TISE 2026: Engineered Floors

Videos FCNews Staff - 0
https://youtu.be/VNHw_Wp1aFc Floor Covering News asks Eric Ruppert and Ben Wood of Engineered Floors, "What are you excited to share at Surfaces 2026?" Watch as Ruppert...
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More Columns

Al's Column219Distributors' Perspective26Financial39Guest Column88Installments74Lessons Learned35LisBiz Strategies126Marketing Mastery208Retailer2retailer22

Featured Columns

Avoiding the pitfalls that stifle lead-generation

Column FCNews Columnist - 0
As competition intensifies across both residential and commercial sectors, lead generation has become one of the most critical components of growth for flooring retailers,...
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When specifying SPC, thicker isn’t always better

Column FCNews Columnist - 0
Valued for its rigid core construction, dimensional stability and ability to mimic the appearance of wood and stone, stone plastic composite (SPC) has become...
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Why it’s important to diagnose the problem

Column FCNews Columnist - 0
Doctors don’t prescribe treatment until they diagnose the problem. They ask questions. They look at data. They determine the cause before recommending the cure....
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FCEF supports Employer-Directed Skills Act

Al's Column FCNews Columnist - 0
The Floor Covering Education Foundation (FCEF) is proud to sponsor and support Sen. Ted Budd’s (R-NC) Employer-Directed Skills Act, co-sponsored by Sen. Bill Cassidy...
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