The Brief


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Starnet names 2021 awards winners

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Columbus, Ohio—Starnet Commercial Flooring revealed the fifth of several Starnet Design Awards winners for 2021. Now in its 23rd year, the annual competition honors...

The Brief


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Featured articles

FCNews’ Waterproof Flooring Guide 2021

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The waterproof flooring story isn’t just about the latest rigid core/SPC offerings hitting the market. As FCNews’ 2021 Ultimate Waterproof Guide bears out, other...
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Broadlume purchases Retail Lead Management

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By Steven Feldman— Broadlume, parent company of industry leading technology services providers FloorForce and Creating Your Space, has purchased Retail Lead Management (RLM), the...
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Laminate: Locking systems serve multiple purposes

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By Reginald Tucker The incorporation of modern locking system technologies across today’s laminate flooring offerings are designed to perform key functions ranging from expediting...
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5 tips to better selling

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Whether it’s the type of people you hire, the approach you take when upselling customers to better-end goods or the follow-through with the customers...
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Power of brands: Transparency on the rise

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Today, consumers want to know where a brand’s products are coming from and how they’re produced; they’re interested in sustainable business practices. With brand...
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7 ways to make video marketing work for you

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By Megan Salzano Digital marketing is nothing new, but the rate of change can be a stunner. From website development to SEO best practices and...
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Events

september

14sep(sep 14)8:00 am16(sep 16)5:00 pmFCICA Annual Convention & Commercial Flooring Trade Show

14sep(sep 14)9:00 am15(sep 15)5:00 pmFloorTek Expo 2021

21sep(sep 21)10:00 am07oct(oct 7)12:00 pmUnilin 'Flooring Innovation Days'

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Videos

WATCH: CALI launches new cork flooring

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https://www.youtube.com/watch?v=porMy9gGKlM&feature=youtu.be CALI has launched its next generation of cork plank flooring, which is stronger, more water resistant and extra sustainable. Four colors offer easy neutrals...
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WATCH: FCIF leadership discusses its mission

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https://www.youtube.com/watch?v=ZI-YGmuAJ1I&feature=youtu.be Since 1981, the Floor Covering Industry Foundation (FCIF) has been assisting flooring members who are faced with catastrophic illnesses, life-altering injuries and severe disabilities. Since...
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WATCH: CALI launches BCXL vinyl

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https://youtu.be/X7-AAUK-WBs Cali Flooring is expanding on its line of luxury vinyl flooring with the new Builder's Choice XL, a line of SPC vinyl plank. BCXL...
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WATCH: Piet Dossche awarded FCNews 2020 Lifetime Achievement Award

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https://youtu.be/zDdfZg2UOg4 Rocky Face, Ga.—USFloors and COREtec founder, Piet Dossche, has been honored with Floor Covering News’ 2020 Al Wahnon Lifetime Achievement Award. In doing so,...
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More Columns

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Featured Columns

Business lessons learned from skydiving (part 2)

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(Second in a series) "I need you to let go of the plane!” my instructor yelled over the roar of the Cessna’s engine. It was...
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Should you stay, or should you go now?

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I get at least one inquiry a week from owners wanting to sell their flooring businesses. I certainly can advise, but I’m not the...
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WOFB: Constant communication is the key to team building

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(Editor’s note: Following is the eighth installment in a new series promoting Women of the Flooring Business, a social media group that provides members...
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The ‘Drive To 35’ post mortem

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By Steven Feldman— By now you have probably read or at least perused our 35th anniversary issue that was published last month. It covered...
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