The Brief


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Embracing a culture shift in the construction industry

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(This article was originally published on NAHB.org and has been edited for content and style.) Careers in construction offer competitive wages and opportunities for advancement....

The Brief


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Featured articles

Embracing a culture shift in the construction industry

Featured Post FCNewsmainuser - 0
(This article was originally published on NAHB.org and has been edited for content and style.) Careers in construction offer competitive wages and opportunities for advancement....
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11 simple tips to improve your SEO now

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(This story was originally published on socialmediatoday.com and was edited for content and style.) How are your webpages ranking in Google search results? Seen any...
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How to attract great talent during a labor shortage

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(This article was originally published on forbes.com and has been edited for content and style.) The pandemic has been hard on businesses in a multitude...
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10 essential tips for working with clients

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(This article was originally published on Houzz.com and has been edited for content and style.) Delivering great work is only half the equation when it...
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Walking homeowners through design trade-offs

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(This article was originally published on Houzz.com and has been edited for content and style.) While homeowners may be prepared to prioritize certain elements and...
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Installation: Tools that ease the task at hand

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Once the customer carefully chooses her new floor, the anticipation for the installation process begins. The quicker the new flooring can be installed, the...
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WATCH: Cali’s visualizer makes selection a breeze

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https://www.youtube.com/watch?v=2jjoVA8_Nf4 Calis’s flooring visualizer is easy to use and the best way for customers to see what a new Cali floor will look like in...
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FCNEWS LIVE at NWFA Expo: Show highlights

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https://www.youtube.com/watch?v=b5P2g6m-o-I Las Vegas—FCNEWS LIVE at the National Wood Floor Covering Expo 2022 (NWFA Expo 2022) has kicked off. FCNews host, Katie Ford, is visiting the...
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WATCH: Cali Flooring is committed to value

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https://youtu.be/0HXjNp5A9gY With inventory and shipping at a premium these days, it’s crucial that you get real value from the product you’ve invested in. You need...
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FCNEWS LIVE at NWFA Expo: Lauzon

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https://youtu.be/yYx0SAFaqCw FCNEWS LIVE at the National Wood Floor Covering Expo 2022 has kicked off. FCNews host, Katie Ford, is visiting the top suppliers on the...
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Featured Columns

Easy moisture testing strategies for job sites

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Jason Spangler—With today’s technology, moisture testing isn’t backbreaking work anymore. And yet some professionals still overwork themselves trying to get accurate moisture readings through...
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Tax implications when partners part ways

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Roman Basi—Whenever a partner decides to enter a sale or exchange of their partnership interest, there can often be tax implications lurking. One of...
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Becoming a trusted advisor marketer (part 3)

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Jim Armstrong—In the first two installments in this series, I covered why building and maintaining trust is more important than ever and strategies for...
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What we can learn from Progressive’s ‘Flo’

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Lisbeth Calandrino—By now I’m sure everyone has seen “Flo,” the fictional, insurance-obsessed salesperson from the Progressive Insurance commercials. For Flo, who clearly loves her...
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