The Brief


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5 tips to raise your digital game

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By Jacqueline Hinchcliffe—In recent years, the way companies market their products has drastically changed. Today, more emphasis is being placed on interfacing with the...

The Brief


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Featured articles

5 tips to raise your digital game

Featured Post FCNewsmainuser - 0
By Jacqueline Hinchcliffe—In recent years, the way companies market their products has drastically changed. Today, more emphasis is being placed on interfacing with the...
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Carpet: Home is where the health is in soft surfaces

Carpet FCNewsmainuser - 0
By Ken Ryan—It’s no longer enough for carpet to merely offer stain and soil protection. In the age of COVID-19, today’s carpet and rugs...
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Ceramic: Category reaps benefits of booming housing market

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By Megan Salzano-Birch—After two years of slow decline, the tile category is back on top. U.S. suppliers are touting record-high sales in 2021 and...
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Broadlume seeks to change the retail game

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By Megan Salzano—Sarasota, Fla.—When you hear floor covering tradeshow you expect a room full of paradoxically similar product and a dusty pitch touting sales...
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FCNews exclusive: FEI forges ahead, one year after founder’s passing

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Desert Ridge, Ariz.—Against the backdrop of supply chain bottlenecks, labor shortages, multiple price increases and rising inflation, a record number of FEI Group members...
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Broadlume acquires RollMaster

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Sarasota, Fla.—During its FloorCon 2021 event held here, Broadlume announced the acquisition of RollMaster, a flooring-specific software company. The addition of RollMaster is the...
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Videos

Watch: How to install Cali Vinyl Longboards

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https://www.youtube.com/watch?v=Ts2RBEPNXKE San Diego, Calif.—Cali kicked off this year's spring selling season with a fresh luxury vinyl plank collection— Cali Vinyl Longboards. Recently, the company added...
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WATCH: Cali launches new cork flooring

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https://www.youtube.com/watch?v=porMy9gGKlM&feature=youtu.be Cali has launched its next generation of cork plank flooring, which is stronger, more water resistant and extra sustainable. Four colors offer easy neutrals...
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WATCH: FCIF leadership discusses its mission

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https://www.youtube.com/watch?v=ZI-YGmuAJ1I&feature=youtu.be Since 1981, the Floor Covering Industry Foundation (FCIF) has been assisting flooring members who are faced with catastrophic illnesses, life-altering injuries and severe disabilities. Since...
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WATCH: Cali launches BCXL vinyl

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https://youtu.be/X7-AAUK-WBs Cali Flooring is expanding on its line of luxury vinyl flooring with the new Builder's Choice XL, a line of SPC vinyl plank. BCXL...
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Mine the hidden gold in your business

Column FCNewsmainuser - 0
By Jim Augustus Armstrong—"What advertising should I start with?” an attendee at one of my seminars asked me. This is a question I get asked regularly,...
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What’s driving workers’ changing mindsets

Column FCNewsmainuser - 0
By Lisbeth Calandrino—The world of work is changing. It appears that employers are no longer in the driver’s seat when it comes to hiring....
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Be more customer-centric

Al's Column FCNewsmainuser - 0
By Chris Wallace—Products won’t be enough to win over the post-pandemic consumer. Consumers will choose brands and providers who make their buying experience easier,...
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A funny thing happened on the way to FloorCon

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By Steven Feldman—After attending countless flooring events over the last 27 years, I kind of know what to expect from each and every one....
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