https://youtu.be/bYg5573Dtto
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer...
The term cause-related marketing was reportedly first coined by American Express when it launched a marketing program to assist with the renovation costs of...
The intense level of competition in the waterproof flooring segment—particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. This...
Technology and trends went hand in hand in 2023, with carpet mills touting products that deliver on every front. From eco-friendly to advanced stain...
by Jacqueline Rapisardi
Following on the heels of its successful summer convention, Floors & More is gearing up for its 2024 winter conference, scheduled to...
https://mohawk.wistia.com/medias/ph9gvnu9og
The resilient revolution is coming!
Mohawk Momentum Roadshow 2024 will stop in the following cities:
Atlanta: Jan. 4-5, The Hotel at Avalon
Washington, D.C.: Jan....
https://media.califloors.com/m/728762c73802696c/original/39_Sec_Longboards_Lifestyle_Surfers_v1-0_Long_Form.mp4
There’s a good reason Longboards remains a Cali classic and a top-selling collection. (Actually, several good reasons.) This favorite Cali Vinyl line features colors...
https://media.calibamboo.com/m/32aff2ada04b3eb3/original/Barrel-Cali-Hardwoods-Product-Knowledge-PK-Video.mp4
The new Cali Hardwoods Barrel collection strikes the perfect balance between luxury looks and affordability. These engineered planks are made for the customer who...
https://media.calibamboo.com/m/32aff2ada04b3eb3/original/Barrel-Cali-Hardwoods-Product-Knowledge-PK-Video.mp4
Have you seen Cali’s new Barrel collection? The engineered hardwood floors offer luxury cuts of European white oak in understated neutrals. Named for both...
Due to a change promulgated by the American Rescue Plan of 2021, small businesses that are utilizing digital payment services such as PayPal, Venmo,...
When it comes to delivering a professional-looking installation and ensuring the long-term performance of floorcovering materials, subfloor preparation deserves much more time and attention...