The Brief


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FloorCon 2021 offers real-world solutions

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By Reginald Tucker FloorForce, organizers of the FloorCon 2021 conference slated to take place at the Hyatt Regency in Sarasota, Fla., Nov. 17-19., has...

The Brief


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Featured articles

Wood: Canadian suppliers look to stand out

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By Reginald Tucker When it comes to hardwood flooring sourcing, so much of the focus has been trained on Asia—rightfully so given the manufacturing...
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Dealers place premium on RSA retention

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By Ken Ryan-The labor shortage is impacting every segment of the U.S. economy, including the flooring industry where retailers scramble to fill vacancies amid...
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Proven tactics to beat the big box stores

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By Elisabeth McGowan When it comes to competing with big box stores, conventional wisdom suggests that specialty floor covering retailers should steer clear of...
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Adhesives: New formulations give installers an edge

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By Elisabeth McGowan Out with the old, in with the new. That's what adhesives suppliers are touting as they showcase new formulations designed to...
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Coverings 2021 elevates tile’s aesthetic appeal

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By Megan Salzano Orlando, Fla.—After a two-year hiatus of in-person events and a one-year layoff from the show itself, Coverings 2021 kicked off here...
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NWFA Expo gets back to face-to-face interactions

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By Reginald Tucker Orlando, Fla.—When the COVID-19 pandemic hit in earnest in the U.S. in March of 2020, it put the kibosh on many...
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01jul2:00 pm7:00 pmCFJ Online Expo

07jul(jul 7)9:00 am09(jul 9)5:00 pmNWFA Expo

07jul(jul 7)9:00 am09(jul 9)5:00 pmCoverings

11jul(jul 11)9:00 am14(jul 14)5:00 pmFCA Network Convention

19jul(jul 19)9:00 am22(jul 22)5:00 pmCCA Global convention

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Videos

WATCH: CALI launches new cork flooring

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https://www.youtube.com/watch?v=porMy9gGKlM&feature=youtu.be CALI has launched its next generation of cork plank flooring, which is stronger, more water resistant and extra sustainable. Four colors offer easy neutrals...
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WATCH: FCIF leadership discusses its mission

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https://www.youtube.com/watch?v=ZI-YGmuAJ1I&feature=youtu.be Since 1981, the Floor Covering Industry Foundation (FCIF) has been assisting flooring members who are faced with catastrophic illnesses, life-altering injuries and severe disabilities. Since...
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WATCH: CALI launches BCXL vinyl

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https://youtu.be/X7-AAUK-WBs Cali Flooring is expanding on its line of luxury vinyl flooring with the new Builder's Choice XL, a line of SPC vinyl plank. BCXL...
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WATCH: Piet Dossche awarded FCNews 2020 Lifetime Achievement Award

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https://youtu.be/zDdfZg2UOg4 Rocky Face, Ga.—USFloors and COREtec founder, Piet Dossche, has been honored with Floor Covering News’ 2020 Al Wahnon Lifetime Achievement Award. In doing so,...
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Featured Columns

Tips to getting salespeople to ‘buy in’

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By Jim Augustus Armstrong "I'm having trouble getting my salespeople to do what I tell them,” a frustrated dealer told me during a recent...
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Managing customers’ expectations

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By Adam Joss Do you like to fly? How about turbulence? Many times, when I’m flying, I feel completely comfortable. Whether I am listening...
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Be sure to acclimate wood on site

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By Jason Wright Hardwood flooring is a great choice that can last a lifetime. But did you know that you could easily lose this...
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Why Christina from HGTV is important to you

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By Steven Feldman So, when I got the call I was a bit confused. “Christina is doing her first branded flooring line.” “Who is Christina?” “You...
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