The Brief


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The Brief


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Featured articles

Retail: Flooring dealers find ways to win despite tariff threats

Commercial Ken Ryan - 0
Floor covering retailers are a resourceful lot. No matter the circumstances, they seem to find a way out of a predicament. In the first...
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Tuesday Tips: Be real about substrates

Featured Post FCNews Staff - 0
https://www.youtube.com/watch?v=xO7BmiWM3dM Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving customer...
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NeoCon 2025: Commercial market poised for a comeback

Carpet Megan Salzano-Birch - 0
Chicago—NeoCon 2025 was held here last week with optimistic undertones as the commercial design community focused on the future—“Design Ahead” being the optimal theme...
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Laminate: State of the industry 2025

Featured Post Reginald Tucker - 0
The well-documented resurgence that the U.S. laminate flooring market has undergone in recent years has proven to be more than a passing trend or...
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Products take center stage at NWFA ‘25

Event Page Reginald Tucker - 0
Charlotte, N.C.—The 40th anniversary convention of the National Wood Flooring Association (NWFA) kicked off in grand style here earlier this year as scores of...
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Tuesday Tips: It’s about who knows you

Featured Post FCNews Staff - 0
https://www.youtube.com/watch?v=MO_UNtu5EwM Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving customer...
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Videos

FCNEWS LIVE at TISE 2025: Engineered Floors

Videos FCNews Staff - 0
https://youtu.be/U-uKQshC3rM Floor Covering News asks Joe Young and Eric Ruppert of Engineered Floors, "What are you excited to share at Surfaces 2025?" Watch as Young...
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FCNEWS LIVE at TISE 2025: Lions Floor

Videos FCNews Staff - 0
https://youtu.be/ghgkb9RVPkM Floor Covering News asks Brad Guthrie and Rebecca Whitaker of Lions Floor, "What are you excited to share at Surfaces 2025?" Watch as Guthrie...
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FCNEWS LIVE at TISE 2025: Bjelin

Videos FCNews Staff - 0
https://youtu.be/U6upXQdth7Q Floor Covering News asks Fredrik Alfredsson of Bjelin, "What are you excited to share at Surfaces 2025?" Watch as Alfredsson shares his organization's mission...
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FCNEWS LIVE at TISE 2025: Välinge

Videos FCNews Staff - 0
https://youtu.be/c2iEYoQzTBQ Floor Covering News asks Laetitia Kimblad of Välinge, "What are you excited to share at Surfaces 2025?" Watch as Kimblad shares their organization's mission...
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More Columns

Al's Column207Distributors' Perspective26Financial39Guest Column85Installments67Lessons Learned33LisBiz Strategies124Marketing Mastery208Retailer2retailer22

Featured Columns

Building market authority even during tough times

Column FCNews Columnist - 0
In parts one and two of this series, we talked about the power of showing up when others pull back—and how consistent connection and...
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In business and life, persistence wins out

Column FCNews Columnist - 0
Recently, while at the gym, I passed by a yoga class where a woman stepped out looking frustrated. She told me the class was...
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Times they are a’changin’

Column Steve Feldman - 0
I remember my first day in the floor covering industry like it was yesterday. But it was far from yesterday. It was 31 years...
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Is it time for a change in your business strategy?

Al's Column FCNews Columnist - 0
If you’re fortunate enough to be a larger retailer with deep pockets and a diverse customer base to get you through the rough patches,...
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