The Brief


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The Brief


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Featured articles

Carpet: Covering the design spectrum from color to decorative

Carpet Ken Ryan - 0
In today’s flooring market—where hard surface can account for twothirds of the floor and most options favor wood looks with minimal pattern—incorporating patterned rugs...
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Tuesday Tips: The difference between hope and trust

Featured Post FCNews Staff - 0
https://www.youtube.com/watch?v=Owgk6GwbEp0 Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving...
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Dealers optimistic about prospects for second half

Featured Post Ken Ryan - 0
It’s inherent in flooring retailers’ DNA to project optimism even when conditions around them say otherwise. And so, as the second half begins, dealers...
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Koopmans takes the helm at Unilin Technologies

Featured Company Reginald Tucker - 0
Earlier this month Unilin Technologies, the IP division of the Unilin and Mohawk group, announced that Floris Koopmans, who served as sales and marketing...
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Stats 2026: Housing market sub-segments showing signs of life

Featured Post Reginald Tucker - 0
The primary challenges impacting U.S. housing market activity in 2024—persistent inflation, high mortgage rates, increased costs for builders and general economic uncertainty—spilled over into...
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R.A. Siegel abruptly shuts down operations

Featured Post FCNews Staff - 0
FCNews has learned that The R.A. Siegel Company, a major wholesale distributor of flooring products in the Southeast for more than 65 years, is...
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Videos

Watch: The Founders: The IFC Story

Videos FCNews Staff - 0
https://youtu.be/wSwQEvvuqWM Few names carry as much weight in the flooring industry as Dossche. After all, Piet Dossche helped reshape the resilient category through the creation...
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Watch: Barberán’s DeepBlue EIR technology enhances digital printing

Resilient FCNews Staff - 0
https://youtu.be/sFRvbk2GU7s Discover DeepBlue, Barberán's innovative EIR technology for digital printing. Designed for industrial production environments, DeepBlue combines quality, efficiency and flexibility to help manufacturers meet today's...
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Roomvo/QFloors testimonials: The Design House

Videos FCNews Staff - 0
https://youtu.be/E9_zVIJpmpc Jennifer Homeyer of The Design House and Stonemeyer Granite in Denton, Texas, knows residential retail. But the business is unique in ways, too. So...
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Roomvo/QFloors testimonials: Pioneer Carpet One

Videos FCNews Staff - 0
https://youtu.be/Sku6Rbq5a60 With two 50-year-old flooring stores in Idaho, Elizabeth discusses what makes the operations tick—including how Roomvo technology has helped the retailer succeed across the...
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More Columns

Al's Column226Distributors' Perspective26Financial39Guest Column90Installments74Lessons Learned42LisBiz Strategies126Marketing Mastery208Retailer2retailer22

Featured Columns

Part 2: When ‘working harder’ stops working for you

Column FCNews Columnist - 0
(Part 2 in a series) Remember I told you about a dealer on the East Coast running a $5 million flooring business almost entirely...
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Moving beyond extremes to lasting authenticity

Column FCNews Columnist - 0
You finally landed on it. Weeks of mood boards, three rounds of paint samples and a few late-night texts with your client later, you...
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AI is a business tool, not a threat to business

Al's Column FCNews Columnist - 0
Over the past 40 years, the business world has experienced incredible technological change. We have watched fax machines replace overnight mail; email replace handwritten...
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How FCNews’ Fantasy Football for a Cause makes a difference

Column Steve Feldman - 0
Twelve years ago FCNews launched its Fantasy Football for a Cause Charity league with the idea of inviting 12 to 14 companies to have...
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