The Brief


SFN: How to grow sales with digital marketing

By Megan Salzano “Having a digital strategy is the most important thing a retailer can do right now.” That was the driver behind one of...

The Brief


COVID-19 Updates

Housing starts end 2020 strong, risks ahead

Washington, D.C.—While housing starts ended the year on a strong note, rising lumber prices and increasing regulatory cost concerns could affect future production, according...

Remodeling industry confidence strong despite COVID-19

Washington, D.C.—The National Association of Home Builder’s (NAHB) Remodeling Market Index (RMI) for the fourth quarter of 2020 posted a reading of 79, signaling...

Builder confidence remains strong despite January drop

Washington, D.C.—Rising material costs led by a huge upsurge in lumber prices, along with a resurgence of the coronavirus across much of the nation,...

Floors & More to host virtual winter convention

Auburn, Mass.—Floors & More has canceled its in-person winter convention, originally scheduled for Jan. 20-22 in Chattanooga, and rescheduled a virtual event for the...

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SUPPLEMENTS

SUPPLEMENTS

Current Issue

Events

january

19jan(jan 19)7:00 am22(jan 22)5:00 pmSFN Open Virtual Convention

25jan4:19 pm4:19 pmFCN: The Great Reveal

26jan(jan 26)9:00 am28(jan 28)5:00 pmTISE Live!

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Retailers React

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MANUFACTURERS MAKING HEADLINES

Manufacturers Making Headlines

Manufacturers Making Headlines

Videos

WATCH: CALI launches BCXL vinyl

https://youtu.be/X7-AAUK-WBs Cali Flooring is expanding on its line of luxury vinyl flooring with the new Builder's Choice XL, a line of SPC vinyl plank. BCXL...

WATCH: Piet Dossche awarded FCNews 2020 Lifetime Achievement Award

https://youtu.be/zDdfZg2UOg4 Rocky Face, Ga.—USFloors and COREtec founder, Piet Dossche, has been honored with Floor Covering News’ 2020 Al Wahnon Lifetime Achievement Award. In doing so,...

Retail Recovery Across America: Cole’s Fine Flooring

https://youtu.be/hlZTnXOpDAo FCNews publisher Steven Feldman is at it again! He continues our Retail Recovery Across America video series with a trip to San Diego to...

Retail Recovery Across America: The Rug Rack

https://youtu.be/8gfFNMJ2HaU This edition of our Retail Recovery Across America video series takes us to Chattanooga, Tenn., where we visit The Rug Rack. We sat down...
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More Columns

Featured Columns

The first step to success starts with target goals

By Jim Augustus Armstrong (First of three parts) I have a question for you: Why did you go into the flooring business for yourself? Most likely...

Understanding the new stimulus package, rules

By Roman Basi President Trump recently signed into law the $900 billion COVID-19 relief bill that was passed by Congress. The legislation, the Consolidated Appropriations...

Always test for moisture on site

By Jack Aspenson Waterproof flooring has been growing rapidly in both commercial and residential markets. The benefits have proven to support its rapid growth. Waterproof...

The impact of one negative experience

By Steven Feldman Let’s start the new year off with a story. A true story. A story that I think every one of our readers...
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