The Brief


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Latest innovations in subfloor solutions

Featured Post Ken Ryan - 0
Most professional installers would agree the ultimate success of any flooring installation largely depends on the condition of the subfloor that lies beneath. To that...

The Brief


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Featured articles

Latest innovations in subfloor solutions

Featured Post Ken Ryan - 0
Most professional installers would agree the ultimate success of any flooring installation largely depends on the condition of the subfloor that lies beneath. To that...
Read more

‘Tuesday Tips:’ 5 steps to prepare for severe weather

Featured Post FCNews Staff - 0
https://youtu.be/PKQ1PV2jLGE Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service...
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Solution-dyed carpet continues to rule the roost

Carpet Ken Ryan - 0
It’s no wonder that solution-dyed carpet has fueled the growth of polyester carpet. As technology advancements have improved, mills have been able to produce...
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Retailers React: Has business gone the way you expected? 

Featured Post Ken Ryan - 0
Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...
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CFI, FCICA show kicks off in Orlando

Featured Post FCNews Staff - 0
Orlando—After a combined 70 years of history, FCICA, the Flooring Contractors and Certified Flooring Installers, held their first joint conference and trade show here...
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FCNews Fantasy Football for a Cause draws 12 teams

Featured Post FCNews Staff - 0
The annual Floor Covering News Fantasy Football for a Cause League closed this year with 12 teams: America’s Floor Source, All Surfaces, Consolidated Flooring,...
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20sep(sep 20)7:00 am22(sep 22)5:00 pmCFI + FCICA 2023 Convention

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Videos

Watch: Cali Longboards strikes a cord

News FCNews Staff - 0
https://media.califloors.com/m/728762c73802696c/original/39_Sec_Longboards_Lifestyle_Surfers_v1-0_Long_Form.mp4 There’s a good reason Longboards remains a Cali classic and a top-selling collection. (Actually, several good reasons.) This favorite Cali Vinyl line features colors...
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Cali Hardwoods Barrel collection strikes the perfect balance

Videos FCNews Staff - 0
https://media.calibamboo.com/m/32aff2ada04b3eb3/original/Barrel-Cali-Hardwoods-Product-Knowledge-PK-Video.mp4 The new Cali Hardwoods Barrel collection strikes the perfect balance between luxury looks and affordability. These engineered planks are made for the customer who...
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Watch: Cali unveils new Barrel collection

Resilient FCNews Staff - 0
https://media.calibamboo.com/m/32aff2ada04b3eb3/original/Barrel-Cali-Hardwoods-Product-Knowledge-PK-Video.mp4 Have you seen Cali’s new Barrel collection? The engineered hardwood floors offer luxury cuts of European white oak in understated neutrals. Named for both...
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Watch: Cali Vinyl Legends gives you more

Videos FCNews Staff - 0
https://www.youtube.com/watch?v=v2j-MMVqmok San Diego— Cali Vinyl Legends gives you thicker boards at a full half-inch for a sturdier feel that’s more similar to hardwood than most...
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Retailers React

Have you found ways to build business this month?
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More Columns

Al's Column170Distributors' Perspective26Financial34Guest Column65Installments57Lessons Learned33LisBiz Strategies124Marketing Mastery173Retailer2retailer20

Featured Columns

Measuring moisture when prepping the subfloor

Column FCNews Columnist - 0
Has a customer ever called you complaining about hardwood floors cupping? Or about resilient floors having issues? If not, don’t let there be a...
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The key to retaining quality flooring installers (part 2)

Column FCNews Columnist - 0
The floor covering trade has developed several successful recruitment strategies in this tight labor market, including creating education-focused career paths like the one outlined...
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Mastering the upsell (part 2)

Column FCNews Staff - 0
In part one of this series, we explored the power of upselling. Now, let’s dive into how you can effectively implement upsell strategies to...
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You can’t make this crap up

Column Steve Feldman - 0
I always like to share my experiences when it comes to customer service—both good and bad—because it can either serve as a lesson or...
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