Lisbeth Calandrino—By now I’m sure everyone has seen “Flo,” the fictional, insurance-obsessed salesperson from the Progressive Insurance commercials. For Flo, who clearly loves her...
By Lisbeth Calandrino—Growing a successful business over the long haul boils down to some key fundamentals—researching your target market, developing a well-thought-out game plan,...
By Lisbeth Calandrino—As specialty floor covering dealers look to continue driving traffic—and ultimately, sales—in a highly competitive yet challenging retail environment, many are employing...