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LisBiz Strategies

Five simple steps to help you build your business

By Lisbeth Calandrino—Growing a successful business over the long haul boils down to some key fundamentals—researching your target market, developing a well-thought-out game plan,...

Positive lessons learned from the Pandemic

By Lisbeth Calandrino—It’s hard to imagine that anything positive has come out of the pandemic. Remember when you were frightened to go out of...

Keeping pace with changing expectations

Recently, I decided to make long-overdue revisions to my book, “Red Hot Customer Service,” which I wrote some years ago. As soon as the...

Tips for better customer engagement

By Lisbeth Calandrino—As specialty floor covering dealers look to continue driving traffic—and ultimately, sales—in a highly competitive yet challenging retail environment, many are employing...

What’s driving workers’ changing mindsets

By Lisbeth Calandrino—The world of work is changing. It appears that employers are no longer in the driver’s seat when it comes to hiring....

Holiday ideas to boost spirits and profits, too

By Lisbeth Calandrino—When I was in the flooring retail business, I had a love/hate relationship with holiday seasons. Business was booming and there was...

Interns: An interim labor solution for retailers

By Lisbeth Calandrino—Finding employees is almost impossible for many businesses—that includes the flooring industry. Perhaps it’s time to try some different tactics when it...

Adapting to emerging consumer trends

By Lisbeth Calandrino As we continue into what we think is our “post-pandemic” period, there are still many shifting consumer trends — people who...

Branding is more important than ever

By Lisbeth Calandrino During COVID-19, we have all experienced a major shift in how we live and conduct business. In addition, the shift continues to...

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