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LisBiz Strategies

Tips for better customer engagement

By Lisbeth Calandrino—As specialty floor covering dealers look to continue driving traffic—and ultimately, sales—in a highly competitive yet challenging retail environment, many are employing...

What’s driving workers’ changing mindsets

By Lisbeth Calandrino—The world of work is changing. It appears that employers are no longer in the driver’s seat when it comes to hiring....

Holiday ideas to boost spirits and profits, too

By Lisbeth Calandrino—When I was in the flooring retail business, I had a love/hate relationship with holiday seasons. Business was booming and there was...

Interns: An interim labor solution for retailers

By Lisbeth Calandrino—Finding employees is almost impossible for many businesses—that includes the flooring industry. Perhaps it’s time to try some different tactics when it...

Adapting to emerging consumer trends

By Lisbeth Calandrino As we continue into what we think is our “post-pandemic” period, there are still many shifting consumer trends — people who...

Branding is more important than ever

By Lisbeth Calandrino During COVID-19, we have all experienced a major shift in how we live and conduct business. In addition, the shift continues to...

Lisbiz strategies: Make an effort to raise your digital game

Nov. 25/Dec. 2, 2019: Volume 35, Issue 11 By Lisbeth Calandrino   I have been a supporter of the independent retailer for more than 20...

Lisbiz strategies: Learn to strike while the iron is still hot

October 28/November 4, 2019: Volume 35, Issue 9 By Lisbeth Calandrino   In the world of retail, salespeople and owners live and die by leads....

Lisbiz strategies: How to disagree without being a jerk

September 2/9, 2019: Volume 35, Issue 6 By Lisbeth Calandrino   We’ve all felt like a pushover at some point in our lives. We let...

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