LisBiz Strategies

Branding is more important than ever

FCNewsmainuser - August 12, 2020 0

By Lisbeth Calandrino During COVID-19, we have all experienced a major shift in how we live and conduct business. In addition, the shift continues to...

LisBiz Strategies

Lisbiz strategies: Make an effort to raise your digital game

FCNewsmainuser - December 2, 2019 0

Nov. 25/Dec. 2, 2019: Volume 35, Issue 11 By Lisbeth Calandrino I have been a supporter of the independent retailer for more than 20...

LisBiz Strategies

Lisbiz strategies: Learn to strike while the iron is still hot

FCNewsmainuser - November 1, 2019 0

October 28/November 4, 2019: Volume 35, Issue 9 By Lisbeth Calandrino In the world of retail, salespeople and owners live and die by leads....

LisBiz Strategies

Lisbiz strategies: How to disagree without being a jerk

FC News - September 6, 2019 0

September 2/9, 2019: Volume 35, Issue 6 By Lisbeth Calandrino We’ve all felt like a pushover at some point in our lives. We let...

LisBiz Strategies

Lisbiz strategies: How to avoid common social media missteps

FC News - August 8, 2019 0

August 5/12, 2019: Volume 35, Issue 4 By Lisbeth Calandrino Social media is like any other advertising medium—it requires thought and may seem overwhelming...

LisBiz Strategies

Lisbiz strategies: When wooing customers, focus on the ‘experience’

FC News - June 14, 2019 0

June 10/17, 2019: Volume 34, Issue 26 By Lisbeth Calandrino Everyone talks about the customer experience, but few know what it actually is. It...

LisBiz Strategies

Lizbiz strategies: Differentiation is the key to your survival

FC News - April 22, 2019 0

April 15/22, 2019: Volume 34, Issue 23 By Lisbeth Calandrino A flooring retailer recently told me she couldn’t understand why customers weren’t coming to...

LisBiz Strategies