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LisBiz Strategies

Lisbiz strategies: Learn to strike while the iron is still hot

October 28/November 4, 2019: Volume 35, Issue 9 By Lisbeth Calandrino   In the world of retail, salespeople and owners live and die by leads....

Lisbiz strategies: How to disagree without being a jerk

September 2/9, 2019: Volume 35, Issue 6 By Lisbeth Calandrino   We’ve all felt like a pushover at some point in our lives. We let...

Lisbiz strategies: How to avoid common social media missteps

August 5/12, 2019: Volume 35, Issue 4 By Lisbeth Calandrino   Social media is like any other advertising medium—it requires thought and may seem overwhelming...

Lisbiz strategies: When wooing customers, focus on the ‘experience’

June 10/17, 2019: Volume 34, Issue 26 By Lisbeth Calandrino   Everyone talks about the customer experience, but few know what it actually is. It...

Lizbiz strategies: Differentiation is the key to your survival

April 15/22, 2019: Volume 34, Issue 23 By Lisbeth Calandrino   A flooring retailer recently told me she couldn’t understand why customers weren’t coming to...

Lisbiz strategies: How to make the most of TISE after the show

February 4/11, 2019: Volume 34, Issue 18 By Lisbeth Calandrino   Surfaces is a great time to catch up with friends and customers. It makes...

Lisbiz strategies: Learning opportunities abound at TISE 2019

January 21/28, 2019: Volume 34, Issue 17 By Lisbeth Calandrino   For the last couple of years, I’ve been a part of The International Surface...

Lisbiz strategies: Customer testimonials are a virtual gold mine

January 7/14, 2019: Volume 34, Issue 16 By Lisbeth Calandrino   According to Maria Dean of conversionlifters.com, testimonials and word of mouth are the driving...

Lisbiz strategies: Fighting fiery situations with cool temperament

November 26/December 3, 2018: Volume 34, Issue 12 By Lisbeth Calandrino The other night a friend and I were having dinner at a local restaurant. All...

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