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LisBiz Strategies

How to boost your presence online

If you’re looking to generate more eyes on your homepage (or foot traffic in your stores), advertising online is the best way to achieve...

Pricing tactics that pay big dividends

Recently I was shopping in a Nashville airport store where I found a handbag priced at $450 sitting next to a matching roller bag—three times as...

What we can learn from Progressive’s ‘Flo’

Lisbeth Calandrino—By now I’m sure everyone has seen “Flo,” the fictional, insurance-obsessed salesperson from the Progressive Insurance commercials. For Flo, who clearly loves her...

As the market cools, prepare to shift gears

For the past three years, I’ve been teaching continuing education unit classes for realtors throughout New York State and New Jersey. This week, my...

Critical thinking matters in life and business

Critical thinking is like the study of logic—it relates to how we make decisions and use our judgment. It’s more than thinking about thinking;...

Five simple steps to help you build your business

By Lisbeth Calandrino—Growing a successful business over the long haul boils down to some key fundamentals—researching your target market, developing a well-thought-out game plan,...

Positive lessons learned from the Pandemic

By Lisbeth Calandrino—It’s hard to imagine that anything positive has come out of the pandemic. Remember when you were frightened to go out of...

Keeping pace with changing expectations

Recently, I decided to make long-overdue revisions to my book, “Red Hot Customer Service,” which I wrote some years ago. As soon as the...

Tips for better customer engagement

By Lisbeth Calandrino—As specialty floor covering dealers look to continue driving traffic—and ultimately, sales—in a highly competitive yet challenging retail environment, many are employing...

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