LisBiz Strategies

If you’re looking to generate more eyes on your homepage (or foot traffic in your stores), advertising online is the best way to achieve...

Recently I was shopping in a Nashville airport store where I found a handbag priced at $450 sitting next to a matching roller bag—three times as...

Lisbeth Calandrino—By now I’m sure everyone has seen “Flo,” the fictional, insurance-obsessed salesperson from the Progressive Insurance commercials. For Flo, who clearly loves her...

For the past three years, I’ve been teaching continuing education unit classes for realtors throughout New York State and New Jersey. This week, my...

Critical thinking is like the study of logic—it relates to how we make decisions and use our judgment. It’s more than thinking about thinking;...

By Lisbeth Calandrino—Growing a successful business over the long haul boils down to some key fundamentals—researching your target market, developing a well-thought-out game plan,...

By Lisbeth Calandrino—It’s hard to imagine that anything positive has come out of the pandemic. Remember when you were frightened to go out of...

Recently, I decided to make long-overdue revisions to my book, “Red Hot Customer Service,” which I wrote some years ago. As soon as the...

By Lisbeth Calandrino—As specialty floor covering dealers look to continue driving traffic—and ultimately, sales—in a highly competitive yet challenging retail environment, many are employing...