Lisbiz strategies: How to make the most of TISE after the show

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February 4/11, 2019: Volume 34, Issue 18

By Lisbeth Calandrino

 

Surfaces is a great time to catch up with friends and customers. It makes me aware of how important people are in my life even if I only see them once a year. Thank goodness for social media.

This year I decided I would take away information from Surfaces that will be useful until next year. That means new people, new products and new ideas.

I picked up as load of magazines and sent them home. Keeping up on new products is difficult; I’m interested in trends and what architects and designers are thinking. The concept of “aging in place” is a tremendous opportunity for our industry. I hope you are attending local classes.

There is another designation called “Age Safe America.” I just took the class; it is very insightful. It’s important you know what kinds of flooring are safe for customers who are planning on staying in their homes long term. If you want to know more about it, reach out and I can give you a course discount. I will be teaching a course on “aging in place” in Albany in March.

When I found out I didn’t have to walk miles to get my badge I was elated. Could this be any easier? The layout with the speakers and the press made it easy to network and talk with people. The meeting rooms were close by and the rooms had sofas and chairs in the front row. It was like talking with people in my living room. Normally I would be spending my time looking for my meeting room and rushing around. I had less stress and more time to meet and talk—my favorite things. Hats off to Katie Thompson, senior content and project manager, The Design Group | Global Exhibitions and all those at Informa for making it easier to navigate the education sessions.

This year I took photos of certain displays and posted them on social media and asked friends what they thought. There were lots of comments from attendees and others who just follow my posts. I forget that flooring is very fashionable, and who doesn’t like fashion? Since I’m teaching a class for realtors and retailers, “The Value of Historic Homes,” I spent time looking at products that could be suitable for period homes. I live in a historic area in Albany, N.Y., called Hudson Park. My neighbors are always asking me what flooring and paint colors they should use in their homes. Reach out to realtors and ask if you can show flooring at one of their internal trainings.

Many of the floors in period homes are old and elegant so sand and finish or screen and recoat is often the solution. If there is extreme damage, a new floor is called for. I found some perfect “historic” flooring and will bring some samples to class. By the way, if you’re in the Albany area and want to attend any of my realtor classes, just let me know and get my schedule. I teach an all-day product knowledge class that is well attended by realtors. This is a great place to network. Teaching these classes has made me more aware of flooring fashion as well as the technical aspects. I am also teaching the “Historic Homes” class in Rochester, N.Y., on March 27. If you live in New York and would like to host one of these classes, let me know.

Despite the long days on my feet, TISE never ceases to amaze me. Thanks to the industry and how hard everyone works to make TISE a success.

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Volume 34, Issue 18

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