The Brief

Armstrong wins four ADEX Awards

Lancaster, Pa.— Armstrong Flooring has received Platinum Awards for Design Excellence (ADEX) for four products: MedinPure PVC-Free Sheet; Unbound Luxury Flooring; Parallel USA Luxury...

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Carpet

Carpet: Mills raise the bar as category rebounds

By Ken Ryan For years carpet mills devoted significant R&D to develop ever softer, more durable products to meet the demands of discerning homeowners—even...

Mohawk reinvigorates SmartStrand brand

Calhoun, Ga.—Mohawk said it will continue the celebration of its long-standing SmartStrand brand by reaching out to both existing customers and newcomers about more...

Freight crisis weighs on industry

By Megan Salzano For several months now—and sparked by the coronavirus pandemic—instability in the ocean freight industry has put growing pressure on supply chains...

Resilient

Exclusive: I4F’s next frontier — digital printing

I4F continues to broaden its capabilities beyond locking systems to include digital printing technologies—a key focus area for many of its licensees. The company...

Mannington reflects on Phenix acquisition

Salem, N.J.—One year ago, Mannington Mills announced it had acquired Phenix Flooring and Pharr Fibers and Yarns, a move that propelled Mannington into the...

Taylor rolls out Bruce-branded adhesives

Dalton—Taylor is bringing three new Bruce adhesives to market designed to install new glue-down AHF resilient flooring products, according to Paul Murfin, president of...

Wood

Mohawk to introduce retail-exclusive Pergo line

Calhoun, Ga.—Mohawk will introduce an exclusive Pergo line for specialty retail in summer 2021 that the company said has the most innovative technologies yet....

Reward Flooring launches Europa collection

Santa Fe Springs, Calif.— Reward Flooring has launched its newest collection of prefinished engineered hardwood, featuring prime grade European oak. Made in Europe with uncompromising...

Indusparquet: What you don’t know may surprise you

By Steven Feldman Miami—If you think you know hardwood flooring manufacturer Indusparquet, you probably don’t. You may know the name. You may know that the...

Laminate

Freight crisis weighs on industry

By Megan Salzano For several months now—and sparked by the coronavirus pandemic—instability in the ocean freight industry has put growing pressure on supply chains...

Torlys expands Eastern sales team with new role

Toronto—Torlys is continuing to make investments in its sales force and expand coverage with the recent addition of Sophiany Som in the new role...

Shaw Floors announces 2021 trend, design vision

Dalton—Shaw Floors has announced its 2021 trend and design vision, informing the company’s new product introductions to ensure timely, on-trend styles of today’s most...

Tile

Emser to debut virtual product showcase

Los Angeles— Emser Tile recently announced plans to host a series of virtual events — a virtual product showcase — featuring more than 20...

Ardex rolls out new grout colors

Aliquippa, Pa.—For 2021, Ardex Americas introduced a refreshed selection of grout colors. According to the company, each of the 36 colors—15 of which are...

Coverings forecasts 2021 tile trends

Arlington, Va.— Coverings 2021 has announced tile trends forecasted by three leading international tile associations and sponsors of Coverings—Ceramics of Italy; Tile of Spain;...

Technology

SFN: How to grow sales with digital marketing

By Megan Salzano “Having a digital strategy is the most important thing a retailer can do right now.” That was the driver behind one of...

I4F, Hymmen enter into exclusive patent partnership

Hamont, Belgium—I4F has entered into a patent partnership with Hymmen, a leading global digital printing systems provider specialized in flooring. The strategic partnership gives...

QFloors rolls out new lead management tool

South Jordan, Utah—QFloors has rolled out QLeads, a new integration that allows leads that come through a website or other lead generation platform to...

Installation

Ardex rolls out new grout colors

Aliquippa, Pa.—For 2021, Ardex Americas introduced a refreshed selection of grout colors. According to the company, each of the 36 colors—15 of which are...

Laticrete introduces Glass Tile Adhesive Lite

Bethany, Conn.—Laticrete has launched Glass Tile Adhesive Lite, a premium adhesive mortar for glass tile and mosaic tile including submerged applications. With its superior...

Ardex Americas acquires DTA Tools USA

Aliquippa, Pa.—Ardex Americas said it will strengthen its relationship with DTA Tools USA by integrating its business into the Ardex organization. This comes after...

Underlayment

E.J. Welch to acquire controlling interest of T&L

By Ken Ryan E.J. Welch Company, a division of Center Rock Capital Partners’ Merit Distribution Group, has signed a letter of intent to acquire controlling...

MAPEI introduces new self-leveling underlayment  

Deerfield Beach, Fla.—MAPEI has introduced its smoothest, high-flow, self-leveling underlayment available, Novoplan HFL. Designed for use on interior concrete and engineer-approved concrete floors, Novoplan...

Industry reacts to TISE postponement

By Megan Salzano Not immune to the impacts and pressures created by the ongoing COVID-19 pandemic, TISE organizers broke the news in mid-August that the...
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