The Brief

Current Issue

The Brief

Current
Issue

Latest Supplement

Carpet

Mohawk adds 11 new styles to EverStrand

Calhoun, Ga.—Mohawk is adding 11 new styles to its EverStrand line and launching a brand-new marketing campaign to help retailers target style-driven and...

Mills tout latest pet-proof products

The pet-friendly carpet movement is increasingly targeting the millennial customer, which statistics show has the greatest buying power of any demographic—and loves its pets...

Durkan restarts Student Design Competition

Calhoun, Ga.— Durkan Mohawk Group Hospitality, in partnership with the Network of the Hospitality Industry (NEWH), has restarted its popular DSCVR Student Design Competition....

Resilient

Mannington’s Adura vinyl flooring featured on HGTV

Salem, N.J.—Mannington's Adura luxury vinyl flooring will be featured on the upcoming season of HGTV’s hit renovation competition series, "Rock The Block." “We’re incredibly...

Regupol introduces Upscale rubber collection

Lebanon, Pa.—Regupol, a manufacturer of a wide range of recycled rubber surfaces for sports and fitness and acoustic insulation, introduced Regupol Upscale, a collection...

Karastan increases margins with both hard and soft surface

Calhoun, Ga.—Karastan has launched new hard and soft surface products designed to enable retailers to grow their margins. The new introductions are as follows: Hard Surface BelleLuxe...

Wood

Mohawk renews TecWood portfolio

Calhoun, Ga.— In 2024, Mohawk is refreshing its TecWood portfolio with renewed positioning to target today’s consumer. “Consumers want the beauty of wood with the...

Latest Urbanfloor line is ready for ‘Prima’ time

Las Vegas—For Urbanfloor, the hits just seem to keep coming. Several years after the wildly successful launch of its popular Timbertop Series of long...

Cali launches Whiskey & Wine hardwood collection

San Diego, Calif.—Cali launches its latest hardwood collection, Whiskey & Wine. Made in the USA, the new offering presents a range of premium engineered...

Laminate

TISE 2024: Proliferation of players reaffirms laminate’s resurgence

Las Vegas—The ubiquitous presence of laminate products at Surfaces 2024 was reminiscent of the level of participation and excitement that the category experienced back...

TISE 2024: Resilient flooring focuses on innovation

Las Vegas—The resilient flooring category remains the top performer in the industry, overtaking the carpet category in dollars for the first time in 2022—by...

Mohawk achieves Platinum Level sustainability certification

Washington, D.C.—Mohawk Industries has achieved Platinum Level LF-02 Sustainability Certification, awarded by North American Laminate Flooring Association (NALFA). Platinum Level certification is the highest...

Tile

Emser Tile wins Best of IBS Award

Las Vegas—Emser Tile has been awarded the Best of IBS Award in the Kitchen and Bath Products category at the 2024 NAHB International Builders'...

4 tips for trading up to tile

Whether you’re a tile retailer or looking to diversify by cracking into the category, there are several fundamentals that are essential to success. According...

American Olean releases Trend Report 2024

Dallas, Texas—American Olean’s identity as “America’s original tile company” has grown to include the brand’s focus on being one of the tile industry’s style...

Technology

TISE 2024: Tech leaders are not resting on their laurels

Some innovators in the flooring industry don’t necessarily make the products end users consume (although that’s changing). Rather, they specialize in the underlying installation,...

Engineered Floors launches revamped website

Dalton—Engineered Floors has unveiled an updated website that enhances the buying experience for the consumer and customer while making finding the perfect carpet or...

QFloors unveils Installer View for installers

Las Vegas—A new QFloors product called Installer View is enabling easier communication between dealers and their installation teams. Installer View is the latest tool available...

Installation

CFI expands presence with launch of chapter groups

Dalton—The Certified Flooring Installers (CFI) announced the launch of chapter groups in several states, marking a strategic expansion to enhance collaboration, education and networking...

Laticrete introduces NXT Level Plus Lite

Bethany, Conn.—Laticrete, a leading manufacturer of construction solutions for the building industry, has launched NXT Level Plus Lite, a new self-leveling underlayment (SLU) designed...

FCEF: There’s progress, but more help is needed

As the Floor Covering Education Foundation (FCEF) nears its third anniversary, a look back reveals a series of wins, including the creation of the...

Underlayment

FCNews Live at TISE 2023: H.B. Fuller, TEC

https://youtu.be/ugp4dqIZVxw Las Vegas—FCNews Live at Surfaces 2023 coverage has kicked off at this year’s International Surface Event, being held here Jan. 30-Feb. 2. Every day...

Builder: State of the Industry 2023

The builder business, a major driver of the U.S. economy, is entering uncharted waters in 2023. For the first time in 11 years, single-family...

Cork vs. foam: Choosing long-term durability

(This article was contributed by Amorim Cork Composites) The visual and design component is one of the most valued aspects when it comes to floor...
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