The Brief

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The Brief

Current
Issue

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Carpet

Stanton hires Trey Thames to accelerate soft surface growth

Woodbury, N.Y.—Stanton has appointed Trey Thames to the new role of senior vice president of soft surface. In this role, Thames will lead overall...

Aquafil reimagines responsible design at NeoCon 2024

Chicago—Aquafil, creators of Econyl regenerated nylon, will exhibit at NeoCon, held here June 10-12 at the MART. The company will present new, insightful research...

Mills leverage proprietary fibers, processes

It’s been said that consumers are agnostic when it comes to fiber type, that all they care about is how the carpet feels underfoot...

Resilient

Ecore expands performance vinyl tile line with natural hues

Lancaster, Pa.—Ecore, a company that transforms reclaimed materials into high-performance products, has added four new colors to its award-winning Heritage Motivate performance vinyl tile...

Karndean Designflooring expands high-end Art Select collection

Export, Pa.—With stylish new wood-and-stone-inspired looks for its high-end Art Select collection, Karndean Designflooring combines hands-on craftsmanship and cutting-edge technology to replicate hardwood and...

Inhaus’ new Icon line takes Ceramin to whole new level

Floor covering distributors got their first glimpse of Icon—the latest collection under Inhaus’ signature Ceramin brand—at the annual NAFCD convention this past fall. Based...

Wood

Hardwood: Category right at home in commercial

It’s common knowledge that hardwood flooring is arguably the most aspirational product for homeowners, but it also happens to be a favorite among architects...

Karndean ups its ‘A’ game with refresh of Art Select line

Karndean Designflooring has always been known for its focus on design—the word is in its name, after all—but the company has managed to out-do...

Exotics vie for their fair share of the hardwood pie

In an age where European white oak, domestic red oak and hickory reign supreme (and for good reason) it may behoove retailers and distributors to...

Laminate

Laminate: State of the Industry 2024

Conventional wisdom would suggest that softening conditions in the new home construction market over the past eight to 10 months might put a damper...

Cali’s Doug Jackson named Entrepreneur Of The Year finalist

San Diego, Calif.—Ernst & Young has named Doug Jackson, president and CEO of Cali, an Entrepreneur Of The Year 2024 Pacific Southwest Award finalist....

The A+ flooring products of 2023

In school an A+ signifies exceptional performance in the classroom or a subject, normally achieved by a minimum of students. In flooring, retailers hand...

Tile

Proven approaches to finding qualified labor

The well-documented lack of qualified installers has resulted in wide-ranging implications across the industry. These include delays in project completions or, in worst-case scenarios,...

Architessa introduces Tile Capsule Edits

Rockville, Md.—Tile and stone brand Architessa introduced Tile Capsule Edits—curated, theme-driven collections of products that tell the story of a room through design. “Tile Capsule...

NTCA launches Tile Design Trends and Installation program

Jackson, Miss.—The National Tile Contractors Association (NTCA) has launched a new educational course, "Tile Design Trends and Installation - What Every Industry Pro Should...

Technology

i4F unveils “HerringB/ONE” single panel drop-lock system

Shanghai, China—i4F has unveiled its new “HerringB/ONE”—a single panel drop-lock system that delivers multiple benefits to manufacturers, retailers and consumers. “i4F is simplifying the timeless...

i4F to exhibit 2024 Domotex Asia/ChinaFloor

Shanghai, China—i4F, a group of companies providing patents and technologies to the flooring industry, is participating as an exhibitor at this year’s Domotex Asia/ChinaFloor...

Latest software rollouts help dealers up their digital game

From advances in Artificial Intelligence (AI) to browser-based business management software to digital samples data, the world of flooring software is rapidly expanding, which...

Installation

AFT opens new Fort Worth training facility

Fort Worth, Texas—Advanced Flooring Technology has announced the opening of a new training facility for floor covering installers here. The 10,000-square-foot space, located in...

HQ Living partners with Buckwold Western

Saskatchewan—HQ Living, a leader in home comfort innovation, announced its partnership with Canada-based Buckwold Western, making its premium carpet cushions more accessible to Canadian...

Decora SPC now features Välinge 5G Cross technology

Sweden—Decora, a leading European manufacturing company producing technologically advanced flooring products for an international market, now features Välinge 5G Cross technology on its SPC...

Underlayment

Amorim launches Go4Cork One

Mozelos, Portugal—Amorim Cork Composites has launched Go4Cork One underlayment, which blends cork with PET foam from recycled wind turbine blades. Underlayment One is the...

Performance Accessories enhances portfolio

Calhoun, Ga.—With easy-to-sell, easy-to-order and easy-to-install products, Performance Accessories is enhancing its portfolio with new innovations and upgrading its digital experience to address...

Underlayment: Latest in acoustical properties

Flooring underlayment provides myriad benefits, including performance benefits like moisture protection and installation support to sound absorption. In recent years, products offering acoustical properties...
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