The Brief

Current Issue

The Brief

Current
Issue

Latest Supplement

Carpet

J+J Flooring launches Color Wash collection

Dalton—J+J Flooring introduced Color Wash, a new carpet tile collection inspired by watercolor painting and artistic texture. The company said the collection combines fluid beauty...

Latest advancements transform soft surface

The flooring industry has always been driven by innovation, but recent advancements in technology have taken soft surface to new heights. Acting on consumer feedback...

J+J Flooring brings newness to Design Days 2026

Chicago—J+J Flooring will return to Fulton Market Design Days 2026, here June 8-10, with new product collections, a matcha bar and a chance to...

Resilient

Watch: Barberán’s DeepBlue EIR technology enhances digital printing

https://youtu.be/sFRvbk2GU7s Discover DeepBlue, Barberán's innovative EIR technology for digital printing. Designed for industrial production environments, DeepBlue combines quality, efficiency and flexibility to help manufacturers meet today's...

Ecore Athletic launches RageTurf NIL

Lancaster, Pa.—Ecore Athletic has expanded its turf lineup with the launch of RageTurf NIL, a high-performance turf solution designed for indoor training spaces. The new...

Titan Surfaces: It’s all about partnerships

In the hyper-competitive resilient flooring arena—particularly the red-hot WPC segment—it’s no longer enough to offer competitively priced, stylish products (although that certainly can’t hurt)....

Wood

NWFA launches podcasts to support wood flooring industry

St. Charles, Mo.—The National Wood Flooring Association (NWFA) has relaunched “NWFA Real Answers” and introduced a new podcast, “The Grain Room.” The podcasts aim to...

NWFA completes 86th R.I.S.E. home with Gary Sinise Foundation

Four Oaks, N.C.—The National Wood Flooring Association (NWFA) provided flooring for its 86th home. The effort supports the Gary Sinise Foundation R.I.S.E. program.  The home...

Retailers reveal A+ flooring products from 2025

The year 2025 may have been a slog for many flooring retailers as they dealt with uncertainty around tariffs and a sluggish housing market....

Laminate

NALFA welcomes NSP Panels as new member

Springfield, Mass.—The North American Laminate Flooring Association (NALFA) welcomed NSP Panels as a new member. NALFA said the addition expands the association’s manufacturing expertise...

Laminates’ resurgence continues apace

The momentum that the U.S. laminate flooring category has generated since its well-documented resurgence began anew several years ago continues to gain steam. Industry...

NALFA welcomes Inspector Training Services

Springfield, Mass.—The North American Laminate Flooring Association (NALFA) has welcomed Inspector Training Services as its newest member. The addition expands NALFA’s expertise in inspector...

Tile

Florida Tile launches Pagosa porcelain collection

Lexington, Ky.—Florida Tile has launched Pagosa, a porcelain tile collection inspired by the landscapes of Pagosa Springs, Colorado. The collection pays tribute to the region’s...

Wonder Porcelain unveils trend-forward tile collections

Lebanon, Tenn.—Wonder Porcelain has unveiled a portfolio of porcelain tile collections inspired by French oak, natural limestone and urban cement. The new lines blend high-demand...

MILEstone expands 2CM paver portfolio

Clarksville, Tenn.—MILEstone expanded its 2CM outdoor porcelain paver portfolio with two marble-look visuals from its JEM collection: JEM Adagio White and Aria Gold. The new...

Technology

Latest advancements transform soft surface

The flooring industry has always been driven by innovation, but recent advancements in technology have taken soft surface to new heights. Acting on consumer feedback...

Locking systems tout latest innovative technologies

Across the flooring manufacturing landscape, there’s no shortage of advancements and innovations that are poised to change the game. These include alternative cores, advanced...

NWFA launches podcasts to support wood flooring industry

St. Charles, Mo.—The National Wood Flooring Association (NWFA) has relaunched “NWFA Real Answers” and introduced a new podcast, “The Grain Room.” The podcasts aim to...

Installation

Pattern matching: Two challenges, one floor

Walk through enough commercial and residential installations and a pattern emerges—not on the floor, but in how problems occur. A seam that looked right...

Sika unveils ‘Bring It On’ campaign

Lyndhurst, N.J.—Sika launched its new “Bring It On” marketing campaign designed to show contractors, installers and flooring professionals that the company offers a complete...

Locking systems tout latest innovative technologies

Across the flooring manufacturing landscape, there’s no shortage of advancements and innovations that are poised to change the game. These include alternative cores, advanced...

Underlayment

Obituary: Al Collison, MP Global Products founder

Norfolk, Neb.— MP Global Products announced the passing of its president and founder, Al Collison, an industry pioneer whose vision, ingenuity and leadership helped...

Accessories: Multifaceted underlayments abound

Beyond the obvious benefits of comfort underfoot and noise reduction, today’s underlayments and cushion products provide a host of essential benefits: moisture barrier protection,...

NALFA advances standards at spring meeting

Phoenix—The North American Laminate Flooring Association (NALFA) hosted its 2026 spring meeting here from March 10-12. The meeting brought together industry leaders to advance...
Some text some message..
X