The Brief

Mine the hidden gold in your business

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By Jim Augustus Armstrong—"What advertising should I start with?” an attendee at one of my seminars asked me. This is a question I get asked regularly,...

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Carpet

Carpet

Carpet: State of the Industry 2021

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By Ken Ryan Since the second quarter of 2020, the residential carpet segment has performed a lot like the LVT category, with soaring double-digit...
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Carpet

Mohawk Roadshow 2022 to kick off in January

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Calhoun, Ga.—After putting the “new normal” to the test this year with its successful 2021 Mohawk Momentum Roadshow, Mohawk said it will be back...
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Carpet

Flooring wins big at NeoCon 2021

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Flooring exhibitors came out big winners at the 30th edition of the Best of NeoCon Awards in Chicago earlier this week. In the Area Rugs...
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Resilient

News

Cali adds tropical wood styles to Mute Step

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San Diego—Cali, the omni-channel flooring and decking company, released four new styles for its popular Cali Vinyl Mute Step collection. The rigid core LVP flooring...
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News

Duchateau introduces first SPC flooring

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San Diego—Duchateau, a luxury architectural surfaces brand, introduced its first SPC line of flooring. The new Kindred collection features ten colors and boasts low maintenance/high...
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Featured Company

Karndean demonstrates its strength in luxury vinyl

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By Megan Salzano-Birch—The market today is over-flowing with luxury vinyl—from burgeoning LVT suppliers to carpet manufacturers turned hard surface makers and even commodity-driven imports....
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Wood

News

NWFA, Footprints Floors partner on LMS

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St. Louis, Mo.—Footprints Floors, a flooring installation company with 77 owners and 155 franchise locations throughout the United States, is partnering with the National...
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Featured Company

Real Wood Coalition, part 16

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Following is the 16th edition of the Real Wood Coalition editorial coverage, which can also be seen in the November 1 print edition of FCNews....
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Featured Company

Real Wood Coalition, part 15

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Following is the 14th edition of the Real Wood Coalition editorial coverage, which can also be seen in the October 18 print edition of FCNews....
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Laminate

Carpet

Fall intros: Key selling season touts hot new products

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By Megan Salzano—With the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers....
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Laminate

Mohawk introduces Pergo Elements line

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Calhoun, Ga.—Mohawk Industries introduced Pergo Elements: an exclusive Pergo line for specialty retail. The line features 25 SKUs of highly differentiated, waterproof wood with...
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Featured Post

Laminate: Locking systems serve multiple purposes

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By Reginald Tucker The incorporation of modern locking system technologies across today’s laminate flooring offerings are designed to perform key functions ranging from expediting...
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Tile

News

Daltile launches Stare program

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Dallas, Texas—Daltile launched its new Stare program, a dynamic assortment of special order tile featuring vibrant colors, trendy mosaics, chic modern neutrals and extra-large...
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News

Crossville launches Owen Stone collection

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Crossville, Tennessee – Crossville has launched Owen Stone porcelain tile collection, the company’s latest line embracing the natural elements and expanding the brand’s offerings...
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News

NTCA launches tile art coloring book fundraiser

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Flowood, Miss.—Starting this month, the National Tile Contractors Association (NTCA) is initiating a fundraiser to support Tile Heritage Foundation (THF) and the Ceramic Tile...
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Technology

Featured Company

Smith.ai helps busy businesses answer the call

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By Reginald Tucker—Carlos Castro, owner-operator of Connecticut-based Hartford Carpet Cleaning, is a very busy man these days. Like so many professional service providers working...
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Carpet

Mohawk Roadshow 2022 to kick off in January

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Calhoun, Ga.—After putting the “new normal” to the test this year with its successful 2021 Mohawk Momentum Roadshow, Mohawk said it will be back...
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Featured Post

Latest software programs, tools help retailers get up to speed

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Technology and software companies work with one goal in mind—to make life easier for the retailer. That’s especially true in today’s fast- changing retail...
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Installation

Featured Post

Adhesives: Covering more ground in less time

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By K.J. Quinn—Time is money when it comes to adhesives. Fast-drying and curing glues answer that demand, enabling installers to boost productivity, cover larger...
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Home Feature

NAHB: Advocating for trade careers

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(This story was originally published by the National Association of Home Builders.) Washington, D.C.—While you might be encouraging your kid to go to college, there’s...
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Featured Post

Accessories: Selling the total package

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By Megan Salzano—It’s no secret that dealers looking to boost their ticket sales would do well to sell the total package for each flooring...
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Underlayment

Featured Post

Padding: The yin to hard surfaces’ yang

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By Elisabeth McGowan While underlayment is usually an easy sell alongside a carpet purchase, it’s not always top of mind when finalizing a hard...
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News

Laticrete offers preview for Coverings 2021

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Bethany, Conn.—Laticrete will exhibit its latest product solutions and innovations at Coverings 2021, including the soon-to-be-released Hydro Barrier Plus and Hydro Ban XP waterproofing...
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Featured Post

Premium underlayments: A path to add-on profits

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By Megan Salzano It’s no secret that flooring accessory pieces such as premium underlayments are often the hardest to sell for the retail sales associate....
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