The Brief

Mine the hidden gold in your business

By Jim Augustus Armstrong—"What advertising should I start with?” an attendee at one of my seminars asked me. This is a question I get asked regularly,...

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The Brief

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Carpet

Carpet: State of the Industry 2021

By Ken Ryan Since the second quarter of 2020, the residential carpet segment has performed a lot like the LVT category, with soaring double-digit...

Mohawk Roadshow 2022 to kick off in January

Calhoun, Ga.—After putting the “new normal” to the test this year with its successful 2021 Mohawk Momentum Roadshow, Mohawk said it will be back...

Flooring wins big at NeoCon 2021

Flooring exhibitors came out big winners at the 30th edition of the Best of NeoCon Awards in Chicago earlier this week. In the Area Rugs...

Resilient

Cali adds tropical wood styles to Mute Step

San Diego—Cali, the omni-channel flooring and decking company, released four new styles for its popular Cali Vinyl Mute Step collection. The rigid core LVP flooring...

Duchateau introduces first SPC flooring

San Diego—Duchateau, a luxury architectural surfaces brand, introduced its first SPC line of flooring. The new Kindred collection features ten colors and boasts low maintenance/high...

Karndean demonstrates its strength in luxury vinyl

By Megan Salzano-Birch—The market today is over-flowing with luxury vinyl—from burgeoning LVT suppliers to carpet manufacturers turned hard surface makers and even commodity-driven imports....

Wood

NWFA, Footprints Floors partner on LMS

St. Louis, Mo.—Footprints Floors, a flooring installation company with 77 owners and 155 franchise locations throughout the United States, is partnering with the National...

Real Wood Coalition, part 16

Following is the 16th edition of the Real Wood Coalition editorial coverage, which can also be seen in the November 1 print edition of FCNews....

Real Wood Coalition, part 15

Following is the 14th edition of the Real Wood Coalition editorial coverage, which can also be seen in the October 18 print edition of FCNews....

Laminate

Fall intros: Key selling season touts hot new products

By Megan Salzano—With the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers....

Mohawk introduces Pergo Elements line

Calhoun, Ga.—Mohawk Industries introduced Pergo Elements: an exclusive Pergo line for specialty retail. The line features 25 SKUs of highly differentiated, waterproof wood with...

Laminate: Locking systems serve multiple purposes

By Reginald Tucker The incorporation of modern locking system technologies across today’s laminate flooring offerings are designed to perform key functions ranging from expediting...

Tile

Daltile launches Stare program

Dallas, Texas—Daltile launched its new Stare program, a dynamic assortment of special order tile featuring vibrant colors, trendy mosaics, chic modern neutrals and extra-large...

Crossville launches Owen Stone collection

Crossville, Tennessee – Crossville has launched Owen Stone porcelain tile collection, the company’s latest line embracing the natural elements and expanding the brand’s offerings...

NTCA launches tile art coloring book fundraiser

Flowood, Miss.—Starting this month, the National Tile Contractors Association (NTCA) is initiating a fundraiser to support Tile Heritage Foundation (THF) and the Ceramic Tile...

Technology

Smith.ai helps busy businesses answer the call

By Reginald Tucker—Carlos Castro, owner-operator of Connecticut-based Hartford Carpet Cleaning, is a very busy man these days. Like so many professional service providers working...

Mohawk Roadshow 2022 to kick off in January

Calhoun, Ga.—After putting the “new normal” to the test this year with its successful 2021 Mohawk Momentum Roadshow, Mohawk said it will be back...

Latest software programs, tools help retailers get up to speed

Technology and software companies work with one goal in mind—to make life easier for the retailer. That’s especially true in today’s fast- changing retail...

Installation

Adhesives: Covering more ground in less time

By K.J. Quinn—Time is money when it comes to adhesives. Fast-drying and curing glues answer that demand, enabling installers to boost productivity, cover larger...

NAHB: Advocating for trade careers

(This story was originally published by the National Association of Home Builders.) Washington, D.C.—While you might be encouraging your kid to go to college, there’s...

Accessories: Selling the total package

By Megan Salzano—It’s no secret that dealers looking to boost their ticket sales would do well to sell the total package for each flooring...

Underlayment

Padding: The yin to hard surfaces’ yang

By Elisabeth McGowan While underlayment is usually an easy sell alongside a carpet purchase, it’s not always top of mind when finalizing a hard...

Laticrete offers preview for Coverings 2021

Bethany, Conn.—Laticrete will exhibit its latest product solutions and innovations at Coverings 2021, including the soon-to-be-released Hydro Barrier Plus and Hydro Ban XP waterproofing...

Premium underlayments: A path to add-on profits

By Megan Salzano It’s no secret that flooring accessory pieces such as premium underlayments are often the hardest to sell for the retail sales associate....
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