Marketing Mastery

Marketing mastery: Small businesses have big advantages

FCNewsmainuser - December 12, 2019 0

Dec. 9/16, 2019: Volume 35, Issue 12 By Jim Augustus Armstrong (Second of three parts) As I outlined in part one of this series...

Marketing Mastery

Marketing Mastery: Great marketing cures a lot of ills

FCNewsmainuser - October 21, 2019 0

October 14/21, 2019: Volume 35/Issue 8 By Jim Augustus Armstrong (Second of two parts) In part one of this series (FCNews, Sept. 16/23), I made...

Marketing Mastery

Marketing mastery: Are you ignoring the low-hanging fruit?

FC News - August 26, 2019 0

August 19/26, 2019: Volume 35, Issue 5 By Jim Augustus Armstrong (Editor’s note: This is the first of two parts.) A friend of mine needed...

Marketing Mastery

Marketing mastery: 15 sure-fire strategies to win customers

FC News - August 8, 2019 0

August 5/12, 2019: Volume 35, Issue 4 By Jim Augustus Armstrong There was once a chiropractor who built up a million- dollar-per-year practice. He...

Marketing Mastery

Marketing mastery: Differentiate yourself by being unconventional

FC News - July 12, 2019 0

July 8/15, 2019: Volume 35, Issue 2 By Jim Augustus Armstrong Earl Nightingale, the late author, speaker and radio host, wrote: “Watch what everyone...

Marketing Mastery

Marketing mastery: Customer service is still king in retail

FC News - June 14, 2019 0

June 10/17, 2019: Volume 34, Issue 26 By Jim Augustus Armstrong “Flooring World,” the employee answering the phone said in a bored tone when...

Marketing Mastery

Marketing mastery: Direct mail still viable in today’s Internet Age

FC News - May 31, 2019 0

May 27/June 3, 2019: Volume 34, Issue 25 By Jim Augustus Armstrong I received a postcard the other day from a company offering their...

Marketing Mastery

Marketing mastery: How to ‘wow’ your walk-in customers

FC News - May 6, 2019 0

By Jim Augustus Armstrong (First of two parts) “The No. 1 reason customers don’t buy is lack of ‘wow.’ We’re not losing customers...

Marketing Mastery

Marketing mastery: How to prioritize your marketing

FC News - April 8, 2019 0

April 1/8, 2019: Volume 34, Issue 22 By Jim Augustus Armstrong During a coaching call, a dealer from Arizona told me he wanted to market...

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Retail Recovery Across America: Lewis Floor & Home Part II