WATCH: FCNews, FloorForce discuss COVID-19 impacts

FCNewsmainuser - March 26, 2020

The Great Migration: Dealers see potential as people ditch big cities

FCNewsmainuser - June 10, 2020

Coronavirus update: Flooring dealers brace for shutdowns and traffic slowdowns

FCNewsmainuser - March 20, 2020

Flooring sector adapts to realities of coronavirus

FCNewsmainuser - April 6, 2020

Women in flooring: Amy Manley, Shaw

FCNewsmainuser - May 18, 2020

Marketing Mastery

Marketing mastery: Small businesses have big advantages

FCNewsmainuser - December 12, 2019

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Marketing Mastery

Marketing Mastery: Great marketing cures a lot of ills

FCNewsmainuser - October 21, 2019

October 14/21, 2019: Volume 35/Issue 8 By Jim Augustus Armstrong (Second of two parts) In part one of this series (FCNews, Sept. 16/23), I made...

Marketing Mastery

Marketing mastery: Are you ignoring the low-hanging fruit?

FC News - August 26, 2019

August 19/26, 2019: Volume 35, Issue 5 By Jim Augustus Armstrong (Editor’s note: This is the first of two parts.) A friend of mine needed...

Marketing Mastery

Marketing mastery: 15 sure-fire strategies to win customers

FC News - August 8, 2019

August 5/12, 2019: Volume 35, Issue 4 By Jim Augustus Armstrong There was once a chiropractor who built up a million- dollar-per-year practice. He...

Marketing Mastery

Marketing mastery: Differentiate yourself by being unconventional

FC News - July 12, 2019

July 8/15, 2019: Volume 35, Issue 2 By Jim Augustus Armstrong Earl Nightingale, the late author, speaker and radio host, wrote: “Watch what everyone...

Marketing Mastery

Marketing mastery: Customer service is still king in retail

FC News - June 14, 2019

June 10/17, 2019: Volume 34, Issue 26 By Jim Augustus Armstrong “Flooring World,” the employee answering the phone said in a bored tone when...

Marketing Mastery

Marketing mastery: Direct mail still viable in today’s Internet Age

FC News - May 31, 2019

May 27/June 3, 2019: Volume 34, Issue 25 By Jim Augustus Armstrong I received a postcard the other day from a company offering their...

Marketing Mastery

Marketing mastery: How to ‘wow’ your walk-in customers

FC News - May 6, 2019

April 29/May 6, 2019: Volume 34, Issue 24 By Jim Augustus Armstrong (First of two parts) “The No. 1 reason customers don’t buy is...

Marketing Mastery

Marketing mastery: How to prioritize your marketing

FC News - April 8, 2019

April 1/8, 2019: Volume 34, Issue 22 By Jim Augustus Armstrong During a coaching call, a dealer from Arizona told me he wanted to market...

Marketing Mastery

Marketing mastery: Using technology to make life easier

FC News - March 11, 2019

March 4/11, 2019: Volume 34, Issue 20 By Jim Augustus Armstrong When I first meet my clients, it’s not uncommon for them to tell...

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