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Marketing Mastery

A strategic approach to digital marketing, part 3

By Jim Augustus Armstrong—In the first two installments I said that being visible online —by itself—is not an advantage because almost everyone is visible...

A strategic approach to digital marketing, part 2

(Part two in a series) By Jim Armstrong—In part one of this series I said being visible online—by itself—is not an advantage because almost everyone...

A strategic approach to digital marketing

(One of three parts) The ability to publish digital ads and get them seen by thousands of people is amazing. With the click of...

Handling supply issues and price increases

By Jim Augustus Armstrong—Some of the challenges faced by floor dealers right now include supply issues, price increases, labor shortages, combined with high demand...

Mine the hidden gold in your business

By Jim Augustus Armstrong—"What advertising should I start with?” an attendee at one of my seminars asked me. This is a question I get asked regularly,...

Make your marketing much more effective

By Jim Augustus Armstrong Effective marketing can be divided into two broad categories: direct response and branding. Direct response is designed to get an...

Marketing mastery: Small businesses have big advantages

Dec. 9/16, 2019: Volume 35, Issue 12 By Jim Augustus Armstrong   (Second of three parts) As I outlined in part one of this series...

Marketing Mastery: Great marketing cures a lot of ills

October 14/21, 2019: Volume 35/Issue 8 By Jim Augustus Armstrong   (Second of two parts) In part one of this series (FCNews, Sept. 16/23), I made...

Marketing mastery: Are you ignoring the low-hanging fruit?

August 19/26, 2019: Volume 35, Issue 5 By Jim Augustus Armstrong   (Editor’s note: This is the first of two parts.) A friend of mine needed...

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