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Marketing Mastery

Marketing Mastery

A strategic approach to digital marketing, part 2

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(Part two in a series) By Jim Armstrong—In part one of this series I said being visible online—by itself—is not an advantage because almost everyone...
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Marketing Mastery

A strategic approach to digital marketing

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By Jim Augustus Armstrong—The ability to publish digital ads and get them seen by thousands of people is amazing. With the click of a...
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Marketing Mastery

Handling supply issues and price increases

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By Jim Augustus Armstrong—Some of the challenges faced by floor dealers right now include supply issues, price increases, labor shortages, combined with high demand...
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Marketing Mastery

Mine the hidden gold in your business

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By Jim Augustus Armstrong—"What advertising should I start with?” an attendee at one of my seminars asked me. This is a question I get asked regularly,...
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Marketing Mastery

Make your marketing much more effective

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By Jim Augustus Armstrong Effective marketing can be divided into two broad categories: direct response and branding. Direct response is designed to get an...
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Marketing Mastery

Marketing mastery: Small businesses have big advantages

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Dec. 9/16, 2019: Volume 35, Issue 12 By Jim Augustus Armstrong   (Second of three parts) As I outlined in part one of this series...
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Marketing Mastery

Marketing Mastery: Great marketing cures a lot of ills

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October 14/21, 2019: Volume 35/Issue 8 By Jim Augustus Armstrong   (Second of two parts) In part one of this series (FCNews, Sept. 16/23), I made...
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Marketing Mastery

Marketing mastery: Are you ignoring the low-hanging fruit?

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August 19/26, 2019: Volume 35, Issue 5 By Jim Augustus Armstrong   (Editor’s note: This is the first of two parts.) A friend of mine needed...
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Marketing Mastery

Marketing mastery: 15 sure-fire strategies to win customers

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August 5/12, 2019: Volume 35, Issue 4 By Jim Augustus Armstrong   There was once a chiropractor who built up a million- dollar-per-year practice. He...
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