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Marketing Mastery

50 recession-busting strategies for success

There was a chiropractor who built a million-dollar practice. He sold it and then built another million-dollar practice. Then he did it a third...

Three tools to train new salespeople fast

It’s a tough labor market right now. It can be very difficult to find quality employees, especially salespeople with experience in flooring. Most dealers...

Surefire ways to become a trusted sales advisor (part 2)

By Jim Augustus Armstrong—In the first installment in this sales advisor series, I covered the fact that many U.S. institutions (government, education, churches, corporations,...

When the market cools, will you be ready?

By Jim Augustus Armstrong— "Jim, I really hope we don’t go into a recession, but it might happen. What can I do to prepare...

A strategic approach to digital marketing, part 3

By Jim Augustus Armstrong—In the first two installments I said that being visible online —by itself—is not an advantage because almost everyone is visible...

A strategic approach to digital marketing, part 2

(Part two in a series) By Jim Armstrong—In part one of this series I said being visible online—by itself—is not an advantage because almost everyone...

A strategic approach to digital marketing

(One of three parts) The ability to publish digital ads and get them seen by thousands of people is amazing. With the click of...

Handling supply issues and price increases

By Jim Augustus Armstrong—Some of the challenges faced by floor dealers right now include supply issues, price increases, labor shortages, combined with high demand...

Mine the hidden gold in your business

By Jim Augustus Armstrong—"What advertising should I start with?” an attendee at one of my seminars asked me. This is a question I get...

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