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Marketing Mastery

Make your marketing much more effective

By Jim Augustus Armstrong Effective marketing can be divided into two broad categories: direct response and branding. Direct response is designed to get an...

Marketing mastery: Small businesses have big advantages

Dec. 9/16, 2019: Volume 35, Issue 12 By Jim Augustus Armstrong   (Second of three parts) As I outlined in part one of this series...

Marketing Mastery: Great marketing cures a lot of ills

October 14/21, 2019: Volume 35/Issue 8 By Jim Augustus Armstrong   (Second of two parts) In part one of this series (FCNews, Sept. 16/23), I made...

Marketing mastery: Are you ignoring the low-hanging fruit?

August 19/26, 2019: Volume 35, Issue 5 By Jim Augustus Armstrong   (Editor’s note: This is the first of two parts.) A friend of mine needed...

Marketing mastery: 15 sure-fire strategies to win customers

August 5/12, 2019: Volume 35, Issue 4 By Jim Augustus Armstrong   There was once a chiropractor who built up a million- dollar-per-year practice. He...

Marketing mastery: Differentiate yourself by being unconventional

July 8/15, 2019: Volume 35, Issue 2 By Jim Augustus Armstrong   Earl Nightingale, the late author, speaker and radio host, wrote: “Watch what everyone...

Marketing mastery: Customer service is still king in retail

June 10/17, 2019: Volume 34, Issue 26 By Jim Augustus Armstrong   “Flooring World,” the employee answering the phone said in a bored tone when...

Marketing mastery: Direct mail still viable in today’s Internet Age

May 27/June 3, 2019: Volume 34, Issue 25 By Jim Augustus Armstrong   I received a postcard the other day from a company offering their...

Marketing mastery: How to ‘wow’ your walk-in customers

By Jim Augustus Armstrong (First of two parts) “The No. 1 reason customers don’t buy is lack of ‘wow.’ We’re not losing customers...

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