WATCH: FCNews, FloorForce discuss COVID-19 impacts

FCNewsmainuser - March 26, 2020 0

Hiding ugly, unsafe cables on hardwood and tile floors

FC News - April 26, 2013 0

LVT, WPC, SPC—which is right for your customer?

Clayton Schmidt - December 27, 2019 0

WATCH: Cali launches new cork flooring

FCNewsmainuser - January 29, 2021 0

WATCH: Cali launches BCXL vinyl

FCNewsmainuser - January 11, 2021 0

Marketing Mastery

When the market cools, will you be ready?

FCNewsmainuser - July 12, 2022

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Marketing Mastery

A strategic approach to digital marketing, part 3

FCNewsmainuser - April 19, 2022 0

By Jim Augustus Armstrong—In the first two installments I said that being visible online —by itself—is not an advantage because almost everyone is visible...

Marketing Mastery

A strategic approach to digital marketing, part 2

FCNewsmainuser - April 3, 2022 0

(Part two in a series) By Jim Armstrong—In part one of this series I said being visible online—by itself—is not an advantage because almost everyone...

Marketing Mastery

A strategic approach to digital marketing

FCNewsmainuser - March 23, 2022 0

(One of three parts) The ability to publish digital ads and get them seen by thousands of people is amazing. With the click of...

Marketing Mastery

Handling supply issues and price increases

FCNewsmainuser - March 15, 2022 0

By Jim Augustus Armstrong—Some of the challenges faced by floor dealers right now include supply issues, price increases, labor shortages, combined with high demand...

Marketing Mastery

Mine the hidden gold in your business

FCNewsmainuser - November 30, 2021 0

By Jim Augustus Armstrong—"What advertising should I start with?” an attendee at one of my seminars asked me. This is a question I get asked regularly,...

Marketing Mastery

Make your marketing much more effective

FCNewsmainuser - April 6, 2021 0

By Jim Augustus Armstrong Effective marketing can be divided into two broad categories: direct response and branding. Direct response is designed to get an...

Marketing Mastery