September 3/10, 2018: Volume 34, Issue 6
By Jim Augustus Armstrong
Every interaction you, your staff and your business have with a prospect or customer is...
August 20/27, 2018: Volume 34, Issue 5
By Jim Augustus Armstrong
(Last of three parts)
In my last two columns, I outlined the ultimate floor marketing system,...
July 9/16, 2018: Volume 34, Issue 2
By Jim Augustus Armstrong
(First of three parts)
In a previous column I outlined the differences between dealers who are...
April 2/9, 2018: Volume 33, Issue 21
By Jim Augustus Armstrong
(First of two parts)
“We’ve been advertising with Angie’s List and Home Advisor, and running Google...
March 19/26, 2018: Volume 33, Issue 20
By Jim Augustus Armstrong
Facebook recently made major changes to its newsfeed and the types of posts that will...
February 19/26, 2018: Volume 33, Issue 18
By Jim Augustus Armstrong
(Second of three parts)
“I remember this guy,” a dealer from Minnesota told me. I had...
January 8/15, 2018: Volume 33, Issue 15
By Jim Augustus Armstrong
“You’ve got to remember that every prospect searching online for a flooring store has an...