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Marketing Mastery

Marketing mastery: How to capitalize on consumer interactions

September 3/10, 2018: Volume 34, Issue 6 By Jim Augustus Armstrong Every interaction you, your staff and your business have with a prospect or customer is...

Marketing mastery: How to hook customers, keep them coming back

August 20/27, 2018: Volume 34, Issue 5 By Jim Augustus Armstrong (Last of three parts) In my last two columns, I outlined the ultimate floor marketing system,...

Marketing mastery: A marketing system can work wonders

July 9/16, 2018: Volume 34, Issue 2 By Jim Augustus Armstrong   (First of three parts) In a previous column I outlined the differences between dealers who are...

Marketing mastery: Are you a hunter or a rancher?

May 14/21, 2018: Volume 33, Issue 24 By Jim Augustus Armstrong “How many of you communicate with your past customers on a monthly basis?” I asked...

Marketing mastery: How to convert more door swings into sales

April 16/23, 2018: Volume 33, Issue 22 By Jim Augustus Armstrong (Second of two parts) In part one of this series, I discussed how you can increase...

Marketing mastery: How to convert more door swings into sales

April 2/9, 2018: Volume 33, Issue 21 By Jim Augustus Armstrong   (First of two parts) “We’ve been advertising with Angie’s List and Home Advisor, and running Google...

Marketing mastery: How changes to Facebook affect your marketing

March 19/26, 2018: Volume 33, Issue 20 By Jim Augustus Armstrong   Facebook recently made major changes to its newsfeed and the types of posts that will...

Marketing mastery: How to fix bad reviews

February 19/26, 2018: Volume 33, Issue 18 By Jim Augustus Armstrong   (Second of three parts) “I remember this guy,” a dealer from Minnesota told me. I had...

Marketing mastery: Giving Mrs. Consumer reasons to choose you

January 8/15, 2018: Volume 33, Issue 15 By Jim Augustus Armstrong   “You’ve got to remember that every prospect searching online for a flooring store has an...

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