Marketing Mastery

Marketing mastery: Make 2019 your best year ever in flooring

FC News - January 14, 2019 0

January 7/14, 2019: Volume 34, Issue 16 By Jim Augustus Armstrong (First of two parts.) I’ve spoken with many dealers who are unsatisfied or frustrated...

Marketing Mastery

Marketing mastery: Customer appreciation goes a long way

FC News - December 14, 2018 0

December 10/17, 2018: Volume 34, Issue 14 By Jim Augustus Armstrong To understand the importance of customer recognition, let’s take a minute and put...

Marketing Mastery

Marketing mastery: Proceed with caution when purchasing leads

FC News - November 30, 2018 0

November 26/December 3, 2018: Volume 34, Issue 12 By Jim Augustus Armstrong The importance of lead generation can’t be overstated in today’s age of online marketing....

Marketing Mastery

Marketing mastery: Best ways to generate unlimited, quality leads

FC News - November 19, 2018 0

November 12/19, 2018: Volume 34, Issue 11 By Jim Augustus Armstrong (Last of three parts) In my last two columns I discussed the pitfalls of buying leads...

Marketing Mastery

Marketing mastery: How to generate high-quality leads online

FC News - November 2, 2018 0

October 29/November 5, 2018: Volume 34, Issue 10 By Jim Augustus Armstrong (Second of three parts) In my previous column I detailed the many problems dealers face...

Marketing Mastery

Marketing mastery: How to generate high-quality leads

FC News - October 22, 2018 0

October 15/22, 2018: Volume 34, Issue 9 By Jim Augustus Armstrong (First of three parts) We all know the pitfalls of “buying” leads from popular online referral...

Marketing Mastery

Marketing mastery: Step off the hamster wheel of doom

FC News - September 24, 2018 0

September 17/24, 2018: Volume 34, Issue 7 By Jim Augustus Armstrong Many dealers are running on a hamster wheel trying to build their businesses. One month...

Marketing Mastery

Marketing mastery: How to capitalize on consumer interactions

FC News - September 10, 2018 0

September 3/10, 2018: Volume 34, Issue 6 By Jim Augustus Armstrong Every interaction you, your staff and your business have with a prospect or customer is...

Marketing Mastery

Marketing mastery: How to hook customers, keep them coming back

FC News - August 27, 2018 0

August 20/27, 2018: Volume 34, Issue 5 By Jim Augustus Armstrong (Last of three parts) In my last two columns, I outlined the ultimate floor marketing system,...

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