January 7/14, 2019: Volume 34, Issue 16
By Jim Augustus Armstrong
(First of two parts.)
I’ve spoken with many dealers who are unsatisfied or frustrated...
December 10/17, 2018: Volume 34, Issue 14
By Jim Augustus Armstrong
To understand the importance of customer recognition, let’s take a minute and put...
November 26/December 3, 2018: Volume 34, Issue 12
By Jim Augustus Armstrong
The importance of lead generation can’t be overstated in today’s age of online marketing....
November 12/19, 2018: Volume 34, Issue 11
By Jim Augustus Armstrong
(Last of three parts)
In my last two columns I discussed the pitfalls of buying leads...
October 29/November 5, 2018: Volume 34, Issue 10
By Jim Augustus Armstrong
(Second of three parts)
In my previous column I detailed the many problems dealers face...
October 15/22, 2018: Volume 34, Issue 9
By Jim Augustus Armstrong
(First of three parts)
We all know the pitfalls of “buying” leads from popular online referral...
September 17/24, 2018: Volume 34, Issue 7
By Jim Augustus Armstrong
Many dealers are running on a hamster wheel trying to build their businesses. One month...
September 3/10, 2018: Volume 34, Issue 6
By Jim Augustus Armstrong
Every interaction you, your staff and your business have with a prospect or customer is...
August 20/27, 2018: Volume 34, Issue 5
By Jim Augustus Armstrong
(Last of three parts)
In my last two columns, I outlined the ultimate floor marketing system,...