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Al's Column

Qualifying customers properly

By Chris Coltran Having spent more than 28 years in our industry—and having had the opportunity to train tens of thousands of RSAs ranging from...

U.S. economy showing signs of recovery

(Excerpted from the ITR Economics June Trends Report) There are signs the U.S. economy is beginning to move closer to recovery following the nationwide, government-mandated...

Guidance on stimulus funding

By Roman Basi The latest round of federal funding in Paycheck Protection Programs (PPP) added $310 billion into the program designed to help small businesses. If...

The five P’s of low-cost marketing

By Jerry Levinson Back in March, I shot a “Profit Now” video segment for members of my Facebook Retail Group. In it, I discuss ways...

Al’s column: How to ‘right sell’ customers

March 2/9, 2020: Volume 35, Issue 18 By Pami Bhullar (First of four parts) For almost 40 years, I have been selling, observing and understanding what it...

Al’s column: Sage advice for new mill sales reps

February 17/24, 2020: Volume 35, Issue 17 By Jerry Levinson During a dinner with a friend/colleague at Surfaces last month, the subject of mill reps came...

Al’s column: A look back on my time at Surfaces

February 2/10, 2020: Volume 35, Issue 16 By Jerry Levinson I run Flooring Dealers & More, one of the largest Facebook groups in the retail flooring...

Al’s column: How to stick to your goals consistently

Jan. 6/13, 2020: Volume 35, Issue 14 By Jerry Levinson Some people have never set goals because they don’t believe it will influence their bottom line....

Al’s column: Know your company’s true worth

December 23/30, 2019: Volume 35, Issue 13 By Roman Basi Sure, you’re knowledgeable about the various facets of running a flooring store. But do you really...

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