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Al's Column

Proven ways to elevate your marketing game, part 1

(First of two parts) By Eric Wagner—How to get customers to market for you? It’s easier than you think! It’s hard enough doing the...

Relief is on the way for small businesses

By Reginald Tucker—Specialty retailers, contractors and other small businesses involved in the floor covering industry who received EIDL funding during the height of the...

Vision is the key to success

Years ago, just before I turned 13, my family traveled to Arizona to visit my grandparents in Prescott. While there, we decided to journey...

How to attract affluent clients

A flooring dealer recently asked me, “Should I change the name of my company so I can go after more affluent clients?” It’s an interesting...

Be more customer-centric

(Part one of a three-part series) (Editor’s note: The following article was derived from recorded transcripts of “The Experience Edge,” a presentation that Chris Wallace,...

Start selling and stop ‘collecting’

By Ted Gregerson Collecting money should be fun for specialty retailers. Instead, it is absolute drudgery. You probably spend hours doing it every day....

Money is…where the money is

By Kevin Frazier As independent retailers, we find ourselves constantly faced with myriad obstacles within our flooring business. There are the ongoing serious systemic...

Making a difference by giving back

By Sam O'Krent Advertise. Sell. Install. Repeat. You get good at it. You teach it to your staff, and they get good at it....

How to lower your tax burden

By Roman Basi It’s tax season. And that means taxpayers and business owners want to pay as little money to the federal government as...

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