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Al's Column

Embracing change for survival

By Scott Perron (Second of two parts) In part I of this series, I talked about how COVID-19 has forced us as an industry to respond...

Specifying in the age of COVID-19

By John McGrath The International Standards and Training Alliance (INSTALL) is putting a greater emphasis on working hand-in-hand with commercial architects and designers to develop...

Right-selling tips to seal the deal (part IV)

By Pami Bhullar In the first three installments of this series, I outlined the key building blocks of right-selling—building trust with the customer; understanding her...

Best ways to ‘right sell’ customers

By Pami Bhullar (Third of four parts) In the previous installments of this series, I talked about the importance of understanding (and differentiating between) the customer’s...

Technology, training go hand in hand

By Jason Goldberg I’ve been working in the flooring industry for 34 years. In every one of those years, having enough qualified installers has been...

Qualifying customers properly

By Chris Coltran Having spent more than 28 years in our industry—and having had the opportunity to train tens of thousands of RSAs ranging from...

U.S. economy showing signs of recovery

(Excerpted from the ITR Economics June Trends Report) There are signs the U.S. economy is beginning to move closer to recovery following the nationwide, government-mandated...

Guidance on stimulus funding

By Roman Basi The latest round of federal funding in Paycheck Protection Programs (PPP) added $310 billion into the program designed to help small businesses. If...

The five P’s of low-cost marketing

By Jerry Levinson Back in March, I shot a “Profit Now” video segment for members of my Facebook Retail Group. In it, I discuss ways...

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