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NWFA completes 89th Gary Sinise Foundation home

St. Louis, Mo.—The National Wood Flooring Association has provided flooring for its 89th home in support of the Gary Sinise Foundation Restoring Independence Supporting...

NWFA completes 88th Gary Sinise Foundation home

St. Louis, Mo.—The National Wood Flooring Association has provided flooring for its 88th home in support of the Gary Sinise Foundation Restoring Independence Supporting...

Woodpicker campaign extols category’s virtues

You can quietly bemoan the ongoing loss of hardwood’s market share to competing look-alike hard surfaces, or you can mount a counter-attack by creating...

Five proven ways to trade customers up to hardwood

Consumers in the market for flooring today have more choices than ever before. The red-hot resilient flooring segment (particularly WPC, SPC and LVT) continues...

4 factors driving interest in hardwood today

Despite the tremendous competition facing the hardwood flooring category, there are still those traditionalists who would accept nothing other than the real thing—and for...

Havencrest Surfaces aquires PanTim distributor business

Dalton—Havencrest Surfaces, a wood-focused distribution company affiliated with Infinity Floor, has completed the purchase of the assets associated with the distributor business of PanTim...

Shaw unveils summer 2026 product introductions

Dalton—Shaw Industries has introduced a new wave of summer 2026 products across four of its residential and commercial flooring brands. The launches from Anderson...

Parador launches desert-inspired Maradune wood collection

Coesfeld, Germany—Parador has introduced Maradune, a new engineered wood flooring collection inspired by the world’s great deserts. The collection aims to translate the natural...

Stats 2026: High end is saving grace for hardwood

History continues to repeat itself as the U.S. hardwood flooring segment increasingly cedes more market share to competing hard surfaces, particularly LVP, rigid core...
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