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RFMS reaches new B2B milestone

Tuscaloosa, Ala.—RFMS established b2b connectivity with 52 flooring vendors as of May 1, 2021. The system is designed to allow nearly 900 RFMS clients...

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TECHNOLOGY

Technology: Dealers leverage cloud-based software

By Nicole Murray Software systems used in the flooring industry are designed to make retailers more efficient and profitable in many of their day-to-day...

Daltile launches Defend line with Microban

Dallas—Daltile launched its “Defend powered by Microban” program and new floor, wall and mosaic tile products. According to Daltile, Defend is a distinct product...

Mirage InstaVu offers virtual viewing

Saint-Georges, Québec— Mirage launched a new feature on its website: Mirage InstaVu, a "digital decorator" that allows consumers to view its variety of flooring virtually. The...

How to use Instagram to build business

By Megan Salzano As the most visual—and arguably most beautiful—social media platform, Instagram (IG) can play a major role in successfully selling flooring. Not...

RollMaster rolls out RM5Star marketing solution

Hammond, La.— RollMaster Software is rolling out an online reputation management product for flooring dealers. RM5Star makes it easy for flooring businesses to gain positive...

Ceramic: Using digital tools to connect in-store

By Megan Salzano If you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. The COVID-19 pandemic helped...

RollMaster partners with hardwood supplier

Hammond, La.— RollMaster Software, a charter member of fcB2B, has partnered with Metropolitan Hardwood Floors, manufacturer and distributor of Kentwood, Evoke and Adobe floors,...

Latest advances in flooring-specific software

By Megan Salzano Maintaining a successful flooring retail operation entails meaningful front-end strategies, such as product selection, showroom design and even marketing, but back-end...

SFN: How to grow sales with digital marketing

By Megan Salzano “Having a digital strategy is the most important thing a retailer can do right now.” That was the driver behind one of...
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