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Marketing Mastery

Marketing mastery: Dealers—Be a rancher, not a hunter

Nov. 25/Dec. 2, 2019: Volume 35, Issue 11 By Jim Augustus Armstrong   (First of several parts) According to Statista.com, Home Depot spent $1.06 billion...

Marketing mastery: Do you want fries with that order?

October 28/November 4, 2019: Volume 35, Issue 9 By Jim Augustus Armstrong   You’ve spent time, energy and money attracting a prospect and getting the...

Marketing mastery: The low-hanging fruit is where you find gold

September 2/9, 2019: Volume 35, Issue 6 By Jim Augustus Armstrong   (Second of two parts.) In my books, articles, webinars and seminars, I often...

Marketing mastery: Differentiate yourself by being unconventional

July 8/15, 2019: Volume 35, Issue 2 By Jim Augustus Armstrong   Earl Nightingale, the late author, speaker and radio host, wrote: “Watch what everyone...

Marketing mastery: Customer service is still king in retail

June 10/17, 2019: Volume 34, Issue 26 By Jim Augustus Armstrong   “Flooring World,” the employee answering the phone said in a bored tone when...

Marketing mastery: How to dazzle walk-ins

May 13/20, 2019: Volume 34, Issue 25 By Jim Augustus Armstrong (Second of two parts) During a coaching call, I once asked a dealer...

Marketing mastery: How to ‘wow’ your walk-in customers

April 29/May 6, 2019: Volume 34, Issue 24 By Jim Augustus Armstrong   (First of two parts) “The No. 1 reason customers don’t buy is...

Marketing mastery: Using technology to make life easier

March 4/11, 2019: Volume 34, Issue 20 By Jim Augustus Armstrong   When I first meet my clients, it’s not uncommon for them to tell...

Marketing mastery: Promote the things that make you special

February 18/25, 2019: Volume 34, Issue 19 By Jim Augustus Armstrong   A dealer recently told me his close ratio is only 15%. “Our sales...

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