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Marketing Mastery

50+ recession-busting strategies (part 2)

In part one of this series, I told the story of the Million Dollar Chiropractor and why you should implement multiple recession-busting strategies, and...

50 recession-busting strategies for success

There was a chiropractor who built a million-dollar practice. He sold it and then built another million-dollar practice. Then he did it a third...

Three tools to train new salespeople fast

It’s a tough labor market right now. It can be very difficult to find quality employees, especially salespeople with experience in flooring. Most dealers...

Becoming a trusted advisor marketer (part 3)

Jim Armstrong—In the first two installments in this series, I covered why building and maintaining trust is more important than ever and strategies for...

Surefire ways to become a trusted sales advisor (part 2)

By Jim Augustus Armstrong—In the first installment in this sales advisor series, I covered the fact that many U.S. institutions (government, education, churches, corporations,...

Tips for successful advisor marketing

By Jim Augustus Armstrong—A recent poll by the University of Chicago’s Institute of Politics shows that a majority of Americans feel the federal government...

When the market cools, will you be ready?

By Jim Augustus Armstrong— "Jim, I really hope we don’t go into a recession, but it might happen. What can I do to prepare...

Recession-proof your business via networking

The remodeling world, including flooring, is awash with business right now. However, with rising interest rates and hyper inflation, some economists are predicting a...

Getting long-lasting relief from overwork

(First of three parts) Demand for remodeling services—including flooring—is through the roof right now. It’s common for dealers to be booked out for weeks, even...

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