Marketing Mastery

More lessons learned from skydiving (part 4)

FCNewsmainuser - October 19, 2021 0

By Jim Armstrong—In the previous installment, I outlined some of the key business lessons I learned from my training as a skydiver. Following are...

Marketing Mastery

Business lessons learned from skydiving (part 2)

FCNewsmainuser - August 26, 2021 0

(Second in a series) "I need you to let go of the plane!” my instructor yelled over the roar of the Cessna’s engine. It was...

Marketing Mastery

Business lessons learned from skydiving (part 1)

FCNewsmainuser - August 18, 2021 0

(First of a series) It all started in 2013 when I was surfing YouTube. I came across a video of a guy standing on a...

Marketing Mastery

‘Tribe building’ forges customer loyalty (part 3)

FCNewsmainuser - June 15, 2021 0

By Jim Augustus Armstrong (Third of four parts) As I described in the previous installments of this series, tribe building means to gather a group...

Marketing Mastery

‘Tribe building’ forges customer loyalty

FCNewsmainuser - May 6, 2021 0

By Jim Augustus Armstrong In my last column, I said the holy grail of local search is for your business to be in the top...

Marketing Mastery

Digital ads: The good, the bad and the ugly

FCNewsmainuser - April 20, 2021 0

By Jim Augustus Armstrong Digital advertising is miraculous. Never before have you been able to put your ads in front of so many people...

Marketing Mastery

How to free up a day per week for life

FCNewsmainuser - March 9, 2021 0

By Jim Armstrong Recently, I worked with a floor dealer whom I’ll call Jared. Jared has two successful flooring stores, a large staff and...

Marketing Mastery

Reclaiming control of your life, business

FCNewsmainuser - February 23, 2021 0

(First in a series) By Jim Armstrong Overwork is epidemic among flooring retailers. It’s common for dealers to work 60-plus hours a week, get...

Marketing Mastery

Success starts with target goals (part 3)

FCNewsmainuser - February 10, 2021 0

By Jim Augustus Armstrong In the previous installment of this series, I showed readers how to create your ideal week on paper. The next...

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Retail Recovery Across America: Lewis Floor & Home Part II