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Marketing Mastery

The power of a strong mindset

By Jim Augustus Armstrong (First of two parts) “The most we can charge is 35% margins because people in our area won’t pay more.” I was...

Standing out in a mediocre world

By Jim Augustus Armstrong In part one, I made the point that mediocre service is rampant across most industries, retail flooring included. The flooring world...

Standing out in a mediocre world

By Jim Augustus Armstrong (First of two parts) I walked into an office supply store recently and an employee asked if they could help me find...

How a dealer grew sales during lockdown

By Jim Augustus Armstrong The last several installments have been dedicated to equipping you with proven strategies to recession-proof your dealership and come back strong...

Recession-proofing your business Part III

(Third of three parts) By Jim Augustus Armstrong I launched Flooring Success Systems in October of 2007—right before the U.S. economy tanked. I had the task...

Recession-proof your business

By Jim Augustus Armstrong (Part one of three) As the U.S. slowly emerges from the COVID-19 lockdown, no one is sure what the economy is going...

How to turn off a customer in 30 seconds

I was on the phone recently with my sister. She and her husband needed floors for their new house, and she had spent several...

Making 60% margins the rule vs. exception

By Jim Augustus Armstrong            Norberto, a coaching client of mine, owns a new flooring dealership in the Northwestern part of the U.S. His business...

Time to flex your digital muscle

By Jim Augustus Armstrong With so many brick-and-mortar retail stores temporarily closed due to COVID-19, retailers are exploring different ways to stay top of mind...

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