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Marketing Mastery

A strategic approach to digital marketing, part 2

(Part two in a series) By Jim Armstrong—In part one of this series I said being visible online—by itself—is not an advantage because almost everyone...

A strategic approach to digital marketing

By Jim Augustus Armstrong—The ability to publish digital ads and get them seen by thousands of people is amazing. With the click of a...

Handling supply issues and price increases

By Jim Augustus Armstrong—Some of the challenges faced by floor dealers right now include supply issues, price increases, labor shortages, combined with high demand...

Handling high demand for flooring services

By Jim Augustus Armstrong—Some of the challenges faced by flooring dealers right now include supply issues, price increases, labor shortages, combined with high demand...

Mine the hidden gold in your business (part 3)

(Third of three parts) In the 14-plus years I’ve been mentoring dealers, I’ve found that most have hidden gold in their business they aren’t mining....

Mine the hidden gold in your business

By Jim Augustus Armstrong—"What advertising should I start with?” an attendee at one of my seminars asked me. This is a question I get asked regularly,...

More lessons learned from skydiving (part 4)

By Jim Armstrong—In the previous installment, I outlined some of the key business lessons I learned from my training as a skydiver. Following are...

Business lessons learned from skydiving (part 2)

(Second in a series) "I need you to let go of the plane!” my instructor yelled over the roar of the Cessna’s engine. It was...

Business lessons learned from skydiving (part 1)

(First of a series) It all started in 2013 when I was surfing YouTube. I came across a video of a guy standing on a...

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