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Marketing Mastery

Business lessons learned from skydiving (part 1)

(First of a series) It all started in 2013 when I was surfing YouTube. I came across a video of a guy standing on a...

‘Tribe building’ forges customer loyalty (part 3)

By Jim Augustus Armstrong (Third of four parts) As I described in the previous installments of this series, tribe building means to gather a group...

‘Tribe building’ forges customer loyalty

By Jim Augustus Armstrong In my last column, I said the holy grail of local search is for your business to be in the top...

Digital ads: The good, the bad and the ugly

By Jim Augustus Armstrong Digital advertising is miraculous. Never before have you been able to put your ads in front of so many people...

How to free up a day per week for life

By Jim Armstrong Recently, I worked with a floor dealer whom I’ll call Jared. Jared has two successful flooring stores, a large staff and...

Reclaiming control of your life, business

(First in a series) By Jim Armstrong Overwork is epidemic among flooring retailers. It’s common for dealers to work 60-plus hours a week, get...

Success starts with target goals (part 3)

By Jim Augustus Armstrong In the previous installment of this series, I showed readers how to create your ideal week on paper. The next...

Success starts with target goals (part 2)

(Second of three parts) By Jim Augustus Armstrong As I said in part one of this series, most likely you took on the risk...

Success starts with target goals

By Jim Augustus Armstrong (First of three parts) I have a question for you: Why did you go into the flooring business for yourself? Most likely...

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