Marketing Mastery

In part one of this series, I told the story of the Million Dollar Chiropractor and why you should implement multiple recession-busting strategies, and...

There was a chiropractor who built a million-dollar practice. He sold it and then built another million-dollar practice. Then he did it a third...

It’s a tough labor market right now. It can be very difficult to find quality employees, especially salespeople with experience in flooring. Most dealers...

Jim Armstrong—In the first two installments in this series, I covered why building and maintaining trust is more important than ever and strategies for...

By Jim Augustus Armstrong—In the first installment in this sales advisor series, I covered the fact that many U.S. institutions (government, education, churches, corporations,...

By Jim Augustus Armstrong—A recent poll by the University of Chicago’s Institute of Politics shows that a majority of Americans feel the federal government...

By Jim Augustus Armstrong— "Jim, I really hope we don’t go into a recession, but it might happen. What can I do to prepare...

The remodeling world, including flooring, is awash with business right now. However, with rising interest rates and hyper inflation, some economists are predicting a...

(First of three parts) Demand for remodeling services—including flooring—is through the roof right now. It’s common for dealers to be booked out for weeks, even...