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Marketing Mastery

How to turn off a customer in 30 seconds

I was on the phone recently with my sister. She and her husband needed floors for their new house, and she had spent several...

Making 60% margins the rule vs. exception

By Jim Augustus Armstrong            Norberto, a coaching client of mine, owns a new flooring dealership in the Northwestern part of the U.S. His business...

Time to flex your digital muscle

By Jim Augustus Armstrong With so many brick-and-mortar retail stores temporarily closed due to COVID-19, retailers are exploring different ways to stay top of mind...

Marketing mastery: Use your company’s size to your advantage

(Third of three parts) As I outlined in the previous two parts of this series, there is no way you, as a small independent business,...

Marketing mastery: Dealers—Be a rancher, not a hunter

Nov. 25/Dec. 2, 2019: Volume 35, Issue 11 By Jim Augustus Armstrong   (First of several parts) According to Statista.com, Home Depot spent $1.06 billion...

Marketing mastery: Do you want fries with that order?

October 28/November 4, 2019: Volume 35, Issue 9 By Jim Augustus Armstrong   You’ve spent time, energy and money attracting a prospect and getting the...

Marketing mastery: The low-hanging fruit is where you find gold

September 2/9, 2019: Volume 35, Issue 6 By Jim Augustus Armstrong   (Second of two parts.) In my books, articles, webinars and seminars, I often...

Marketing mastery: Differentiate yourself by being unconventional

July 8/15, 2019: Volume 35, Issue 2 By Jim Augustus Armstrong   Earl Nightingale, the late author, speaker and radio host, wrote: “Watch what everyone...

Marketing mastery: Customer service is still king in retail

June 10/17, 2019: Volume 34, Issue 26 By Jim Augustus Armstrong   “Flooring World,” the employee answering the phone said in a bored tone when...

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