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Marketing Mastery

Standing out in a mediocre world

By Jim Augustus Armstrong (First of two parts) I walked into an office supply store recently and an employee asked if they could help me find...

How a dealer grew sales during lockdown

By Jim Augustus Armstrong The last several installments have been dedicated to equipping you with proven strategies to recession-proof your dealership and come back strong...

Recession-proofing your business (part 3)

(Third of three parts) By Jim Augustus Armstrong I launched Flooring Success Systems in October of 2007—right before the U.S. economy tanked. I had the task...

Recession-proof your business

By Jim Augustus Armstrong (Part one of three) As the U.S. slowly emerges from the COVID-19 lockdown, no one is sure what the economy is going...

How to turn off a customer in 30 seconds

I was on the phone recently with my sister. She and her husband needed floors for their new house, and she had spent several...

Making 60% margins the rule vs. exception

By Jim Augustus Armstrong            Norberto, a coaching client of mine, owns a new flooring dealership in the Northwestern part of the U.S. His business...

Time to flex your digital muscle

By Jim Augustus Armstrong With so many brick-and-mortar retail stores temporarily closed due to COVID-19, retailers are exploring different ways to stay top of mind...

Marketing mastery: Use your company’s size to your advantage

(Third of three parts) As I outlined in the previous two parts of this series, there is no way you, as a small independent business,...

Marketing mastery: Dealers—Be a rancher, not a hunter

Nov. 25/Dec. 2, 2019: Volume 35, Issue 11 By Jim Augustus Armstrong   (First of several parts) According to Statista.com, Home Depot spent $1.06 billion...

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