Marketing Mastery

Standing out in a mediocre world (part 2)

FCNewsmainuser - September 3, 2020 0

(Second of two parts) By Jim Augustus Armstrong In part one, I made the point that mediocre service is rampant across most industries, retail flooring included....

Marketing Mastery

Standing out in a mediocre world

FCNewsmainuser - August 24, 2020 0

By Jim Augustus Armstrong (First of two parts) I walked into an office supply store recently and an employee asked if they could help me find...

Marketing Mastery

How a dealer grew sales during lockdown

FCNewsmainuser - August 13, 2020 0

By Jim Augustus Armstrong The last several installments have been dedicated to equipping you with proven strategies to recession-proof your dealership and come back strong...

Marketing Mastery

Recession-proofing your business (part 3)

FCNewsmainuser - July 9, 2020 0

(Third of three parts) By Jim Augustus Armstrong I launched Flooring Success Systems in October of 2007—right before the U.S. economy tanked. I had the task...

Marketing Mastery

Recession-proof your business

FCNewsmainuser - May 18, 2020 0

By Jim Augustus Armstrong (Part one of three) As the U.S. slowly emerges from the COVID-19 lockdown, no one is sure what the economy is going...

Marketing Mastery

How to turn off a customer in 30 seconds

FCNewsmainuser - May 4, 2020 0

I was on the phone recently with my sister. She and her husband needed floors for their new house, and she had spent several...

Marketing Mastery

Making 60% margins the rule vs. exception

FCNewsmainuser - April 22, 2020 0

By Jim Augustus Armstrong Norberto, a coaching client of mine, owns a new flooring dealership in the Northwestern part of the U.S. His business...

Marketing Mastery

Time to flex your digital muscle

FCNewsmainuser - April 9, 2020 0

By Jim Augustus Armstrong With so many brick-and-mortar retail stores temporarily closed due to COVID-19, retailers are exploring different ways to stay top of mind...

Marketing Mastery