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Marketing Mastery

Success starts with target goals (part 2)

(Second of three parts) By Jim Augustus Armstrong As I said in part one of this series, most likely you took on the risk...

Success starts with target goals

By Jim Augustus Armstrong (First of three parts) I have a question for you: Why did you go into the flooring business for yourself? Most likely...

Tips to bolster your digital outreach objectives

By Jim Augustus Armstrong The online habits of consumers are continuously evolving, and with the constant changes in digital technology the rate of evolution is...

How to unleash your sales talent (part 2)

(Second of two parts) By Jim Augustus Armstrong The national closed-sale average for dealers is about 35%, meaning if 10 people walk into the average flooring...

How to unleash your sales talent

(First of two parts) By Jim Augustus Armstrong “If 10 people walk into your store, how many buy?” “If I’m personally doing the sale, it’s probably six or...

Make your temporary sales surge permanent

By Jim Augustus Armstrong "I’m having a record year," a dealer from Virginia told me during a recent dealership diagnostic I was conducting over the...

The power of a strong mindset (part 2)

By Jim Augustus Armstrong (Second of two parts) In Part 1 of this column I covered the idea that we all have an internal thermostat that...

The power of a strong mindset

By Jim Augustus Armstrong (First of two parts) “The most we can charge is 35% margins because people in our area won’t pay more.” I was...

Standing out in a mediocre world (part 2)

(Second of two parts) By Jim Augustus Armstrong In part one, I made the point that mediocre service is rampant across most industries, retail flooring included....

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