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In business today, networking is king

By Lisbeth Calandrino—Some people talk about networking as if it were this horrible thing they must do. Others think networking is about meeting people,...

A strategic approach to digital marketing, part 3

By Jim Augustus Armstrong—In the first two installments I said that being visible online —by itself—is not an advantage because almost everyone is visible...

Tax guidance for digital payment services

By Roman Basi—Due to a change promulgated by the American Rescue Plan of 2021, small businesses that are utilizing digital payment services such as...

Getting others to do your marketing for you, part 2

(Second of two parts) In part one of this feature, I discussed several different techniques and practices to get your customers to do your marketing...

New trends report outlines key design influences

Rather than write about topics dominating the news these days ad nauseum—specifically escalating prices on everything from energy to eggs—I thought it would be...

Diving into digital currency taxation

Taxes are not the first thing that most individuals/investors consider when jumping into the world of cryptocurrencies. However, the IRS continues to crack down...

Five simple steps to help you build your business

By Lisbeth Calandrino—Growing a successful business over the long haul boils down to some key fundamentals—researching your target market, developing a well-thought-out game plan,...

Proven ways to elevate your marketing game, part 1

(First of two parts) By Eric Wagner—How to get customers to market for you? It’s easier than you think! It’s hard enough doing the...

A strategic approach to digital marketing, part 2

(Part two in a series) By Jim Armstrong—In part one of this series I said being visible online—by itself—is not an advantage because almost everyone...

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