Tag "brand"

    Iris Ceramica, Diesel Living partner for new Italian tile collections

Iris Ceramica, Diesel Living partner for new Italian tile collections

Chicago—Iris Ceramica, a Fiandre Group brand, teamed up with the lifestyle fashion brand Diesel Living to present their collaboration of new floor and wall solutions, inspired by industrial and modern urban design trends. Debuting for the first time in the U.S., the seven new eclectic ceramic and porcelain collections are Fence, Ribbed, Ribbed Oxide, Arizona Concrete, Grunge Concrete, Combustion Crackle and Shades of Blinds. Along with Diesel’s global fashion savvy and

0 comment Read Full Article
    ‘Pillars’ fortify Karndean’s corporate culture

‘Pillars’ fortify Karndean’s corporate culture

September 11/18, 2017: Volume 32, Issue 7 By Ken Ryan   In its 40-plus years, Karndean Designflooring has developed and maintained a closeness whereby every person has a voice. Even as it grew the company never lost sight of the importance of empowerment, where everyone from CEO Larry Browder to the warehouse worker had a say. That corporate culture led Karndean to roll out its “4 Pillars” initiative, which covers

0 comment Read Full Article

My Take: Ten ways to maximize your store as your brand

August 14/21: Volume 32, Issue 5 By Steven Feldman   As you thumb through this edition, our annual Power of Brands, issue, you will find verbiage submitted by some of the industry’s leading manufacturers on what they believe separates their brand from the pack. That is expressly directed at you, the retailer. But I will pose this question: How do you differentiate your brand to consumers? After all, your store

0 comment Read Full Article
    Brand power remains key to success

Brand power remains key to success

by Matthew Spieler It has often been said a brand provides an avenue to success for everyone involved in it—from the manufacturer of the product to the retailer who not only sells it but combines its own brand into the selling picture to the end user who connects to the brand’s message or image. The latest global study on brands and their overall affect on business shows even during this

0 comment Read Full Article

Floor Covering News

Press Release

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch. Rochelle Routman, Metroflor chief sustainability officer, who

Read More

NeoCon celebrates 50 years of tomorrow’s design

Chicago—Registration is now open for the 50th edition of NeoCon, the world’s leading platform and most important event of the year for the commercial design industry. NeoCon 50 will take

Read More

Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

Read More