Armstrong Flooring launches VCT with Diamond 10 technology

Home News Armstrong Flooring launches VCT with Diamond 10 technology

Lancaster, Pa.—Armstrong Flooring launched a VCT product targeted to commercial strategic account customers, featuring patent-pending Diamond 10 technology. Joining LVT and polished concrete in the low-maintenance category, this VCT offers superior scratch, stain and scuff resistance without polish, reducing the total cost of ownership over the life of the floor. 

“Armstrong Flooring’s VCT, now with our exclusive Diamond 10 technology coating, delivers superior scratch, stain and scuff resistance, saving on average over 40% in maintenance costs compared to polished VCT,” said Brian Saker, director, commercial product management, Armstrong. “While savings depend on use and recommended maintenance procedures for large retail chain customers, this can result in millions of dollars in savings over the life of the floor and will completely change the value proposition in their flooring selection.”

VCT with Diamond 10 technology is unlike traditional VCT in that it offers the option to reduce or eliminate initial polish and recoating maintenance and eliminates restorative stripping in all applications. Fewer coats of polish means less downtime and a quick return to operational space. Savings are realized in polish costs, as well as labor costs related to maintenance practices.

In addition, with standard VCT, where a higher sheen is desired, it can take up to eight coats of polish to achieve the desired gloss level; with VCT with Diamond 10 technology, the same gloss level can be achieved with as little as three coats of polish.

Made in the USA with global and domestic content, VCT offers the lowest carbon footprint of all Armstrong Flooring resilient products and is recyclable through the company’s On&On Recycling Program. The durable construction of VCT ensures lasting beauty in high-traffic areas, while flowing linear patterns, organic looks and densely patterned earth tones effectively mask scuffs and soil in busy commercial spaces.

Developed through Armstrong Flooring’s Continuum Solutions, VCT harmonizes with other products across the company portfolio to help execute on design vision. Learn more at

Must Read

Happy Floors names Elizabeth Haendiges VP of operations

Miami, Fla.—Happy Floors has named Elizabeth Haendiges as its new vice president of operations. She joins the company with a longstanding career in the...

Beauflor USA launches newest rigid core collection

White, Ga.—Beauflor USA launched its newest rigid core collection, Style. The floating rigid composite board collection highlights 12 new hardwood visuals in an array...

Bruce Barnwood Living collection wins Good Design Award

Mountville, Pa.—The Barnwood Living collection, a new line of American-made solid hardwood flooring resulting from a collaboration between Bruce Flooring and Barnwood Builders host Mark Bowe, has...

Spartan Surfaces launches mobile showroom

Bel Air, Md.—As the industry navigated through the close of 2020, Spartan Surfaces said it knew it wanted the theme for 2021 to be...

Hygienic products come of age in the midst of a pandemic

By Ken Ryan Many people feel the COVID-19 pandemic has fundamentally changed the world as we know it. People are living differently and buying differently....

Daltile launches new ColorMatch program

Dallas, Texas—Already offering a wide breadth and depth of products, the Daltile brand is now making it easier to find the right product with...