Dallas, Texas—Daltile launched its new Stare program, a dynamic assortment of special order tile featuring vibrant colors, trendy mosaics, chic modern neutrals and extra-large size offerings.
“Stare was developed to offer our commercial customers the height of fashion,” said Laura Grill, director of product design for Daltile Corporation. “From spirited colors that easily becoming a focal point, to signature mosaics that at a glance become the star of a space, STARE provides the ultimate source for fashion-driven looks.”
Amber Leigh Martinson, senior director of marketing for Daltile Corporation, added that the company knew it needed a marketing campaign to really interrupt the space and make its clients do a double-take. “Our team had a lot of fun creating this campaign’s design. The name and the tagline are trendy, chic and intriguing to capture attention and garner interest. To complement the name, we have an abundance of unique lifestyle imagery that is fun, vibrant and striking—just like our tile. For our color palette, we wanted to differentiate from our traditional branding and give this program the special ‘glow up’ it deserves with electric pops of neon pink and blue.”
Electric
According to Grill, the idea behind the Electric collection is to offer extreme dimensionality and unique organic and geometric shapes. “This collection features deep and sharp 3D textures offered in stunning metallic colors, as well as black and white, to achieve eye-catching visuals.”
Eclettica
The Eclettia collection is made up of larger tiles in a contemporary color palette, matte finishes and 3D textures. “The assortment also offers micro mosaics to fragment and add rhythm to walls as well as wallpaper style decorative patterns showcasing romantic and geometric motifs,” Grill said.
Terratech
The Terratech collection also comes in larger sizes, 30 x 30 and 30 x 60, along with a more neutral color palette that resembles natural clays. “An added touch of artistry can be achieved with the collection’s 3D sculptural mosaics and a striking geometric patterned mosaic,” Grill noted.
Mystone
According to Daltile, Mystone Moon and Mystone Limestone were created to be complemtary collections. Mystone Moon features cool tones while Mystone Limestone features warmer colors.
“Mystone Moon is a subtle limestone for minimalistic and essential design, offering big sizes such as 36 x 70 and 48 x 48 to meet the growing demand for large floor tile in the commercial segment,” Grill said. “Conversely, Mystone Limestone follows the trend of calming interiors achieved through warm, cozy, and soothing natural colors.”
Mystone Limestone is available in 48 x 48 and 30 x 60 sizes.
Oltre
“Oltre is a wood look of contemporary Scandinavian inspiration offering light natural colors to convey calm and add elegance to spaces,” Grill said. “Through this collection, Daltile is for the first time offering a plank of 71 inches in length for the ultimate in style and realism.”
Pinch
According to Daltile, the Pinch collection is made up of Venetian terrazzo looks that are available in neutral fundamental colors and mosaics decorated with geometric asymmetrical patterns. “Pinch accurately evokes the detail, color, and varied patterning that make true terrazzo floors unique,” Grill said.
Pinch is available in larger sizes such as 48 x 48.