Jan. 6/13, 2020: Volume 35, Issue 14
By Lisbeth Calandrino
Over the last three months, I’ve joined several online flooring groups to better understand the difficulties...
Nov. 25/Dec. 2, 2019: Volume 35, Issue 11
By Lisbeth Calandrino
I have been a supporter of the independent retailer for more than 20 years. However,...
October 28/November 4, 2019: Volume 35, Issue 9
By Lisbeth Calandrino
In the world of retail, salespeople and owners live and die by leads. These leads...
October 14/21, 2019: Volume 35/Issue 8
By Lisbeth Calandrino
Do you ever wonder how stores that are so much alike can stay in business? (I’m talking...
August 19/26, 2019: Volume 35, Issue 5
By Lisbeth Calandrino
Even seasoned professionals get dismissed by customers who use certain statements to put them off. Rather...
August 5/12, 2019: Volume 35, Issue 4
By Lisbeth Calandrino
Social media is like any other advertising medium—it requires thought and may seem overwhelming at first....
June 10/17, 2019: Volume 34, Issue 26
By Lisbeth Calandrino
Everyone talks about the customer experience, but few know what it actually is. It goes way...
