Tag "brand"

    Iris Ceramica, Diesel Living partner for new Italian tile collections

Iris Ceramica, Diesel Living partner for new Italian tile collections

Chicago—Iris Ceramica, a Fiandre Group brand, teamed up with the lifestyle fashion brand Diesel Living to present their collaboration of new floor and wall solutions, inspired by industrial and modern urban design trends. Debuting for the first time in the U.S., the seven new eclectic ceramic and porcelain collections are Fence, Ribbed, Ribbed Oxide, Arizona Concrete, Grunge Concrete, Combustion Crackle and Shades of Blinds. Along with Diesel’s global fashion savvy and

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    ‘Pillars’ fortify Karndean’s corporate culture

‘Pillars’ fortify Karndean’s corporate culture

September 11/18, 2017: Volume 32, Issue 7 By Ken Ryan   In its 40-plus years, Karndean Designflooring has developed and maintained a closeness whereby every person has a voice. Even as it grew the company never lost sight of the importance of empowerment, where everyone from CEO Larry Browder to the warehouse worker had a say. That corporate culture led Karndean to roll out its “4 Pillars” initiative, which covers

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My Take: Ten ways to maximize your store as your brand

August 14/21: Volume 32, Issue 5 By Steven Feldman   As you thumb through this edition, our annual Power of Brands, issue, you will find verbiage submitted by some of the industry’s leading manufacturers on what they believe separates their brand from the pack. That is expressly directed at you, the retailer. But I will pose this question: How do you differentiate your brand to consumers? After all, your store

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    Brand power remains key to success

Brand power remains key to success

by Matthew Spieler It has often been said a brand provides an avenue to success for everyone involved in it—from the manufacturer of the product to the retailer who not only sells it but combines its own brand into the selling picture to the end user who connects to the brand’s message or image. The latest global study on brands and their overall affect on business shows even during this

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Floor Covering News

Press Release

Touch of Color donates carpet tile to Habitat for Humanity

Harrisburg, Pa.—Touch of Color Flooring, headquartered here, recently reached out to the local team at Habitat for Humanity ReStore to make a donation of over 14,590 square feet of carpet

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IWBI launches global concept advisories, taps Shaw’s Virgo

New York, N.Y.—The International WELL Building Institute (IWBI) has formed a network of global concept advisories to explore, better understand and, ultimately, more accurately quantify the impact of specific health

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Havwoods presents high performance underlayments

New York, N.Y.—Havwoods International, a UK-based hardwood flooring supplier, is now providing options to absorb, block, break and isolate sound with three different underlayment products—Provent underlay, Unda-Tech Silver Backed underlay

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