Tag "digital strategy"

    Digital marketing: Multiple ways to engage with consumers online

Digital marketing: Multiple ways to engage with consumers online

October 9/16, 2017: Volume 32, Issue 9   The marketing landscape continues to change, especially as more shoppers utilize online media. To capture the attention of these consumers retailers are strengthening their presence online through digital marketing. So, what constitutes digital marketing? According to Marketo, a leader in marketing automation software, digital marketing refers to “advertising delivered through digital channels such as search engines, websites, social media, email and mobile

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    Lisbiz Strategies: Add email marketing to your digital strategy

Lisbiz Strategies: Add email marketing to your digital strategy

October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t working. Because we’re talking about electronic media, this analysis can be done immediately. You can make changes on the spot if something isn’t working, which is not always possible with every marketing channel. When I was in the retail business, I used weekly

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    Digital Marketing: Ready-made outreach programs at dealers’ fingertips

Digital Marketing: Ready-made outreach programs at dealers’ fingertips

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   Most retailers know they have to invest in digital marketing. However, not all dealers have the time or resources to run an effective digital campaign. While various marketing companies are available to provide digital help, flooring manufacturers are also stepping up to assist retailers. Following is a sampling of some of the digital marketing initiatives currently available for retailers

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Floor Covering News

Press Release

Touch of Color donates carpet tile to Habitat for Humanity

Harrisburg, Pa.—Touch of Color Flooring, headquartered here, recently reached out to the local team at Habitat for Humanity ReStore to make a donation of over 14,590 square feet of carpet

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IWBI launches global concept advisories, taps Shaw’s Virgo

New York, N.Y.—The International WELL Building Institute (IWBI) has formed a network of global concept advisories to explore, better understand and, ultimately, more accurately quantify the impact of specific health

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Havwoods presents high performance underlayments

New York, N.Y.—Havwoods International, a UK-based hardwood flooring supplier, is now providing options to absorb, block, break and isolate sound with three different underlayment products—Provent underlay, Unda-Tech Silver Backed underlay

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