Tag "Search Engine Optimization"

    Digital marketing: Retailers sharpen search optimization strategies

Digital marketing: Retailers sharpen search optimization strategies

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   It should come as no surprise that today’s consumers start their purchasing journey online. Many use search engines, social media, company websites, review platforms and online advertisements to obtain more information about products—or retailers, for that matter—so they are better positioned to make a purchasing decision long before they enter the store. To get noticed flooring dealers must have

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    SEO: How to boost search rankings to generate traffic

SEO: How to boost search rankings to generate traffic

August 31/September 7; Volume 30/Number 6 By Jenna Lippin Search engine optimization, commonly known as SEO, has become increasingly important as consumers look to Google, Bing and other search engines to assist in online shopping research. With the number of consumers conducting Internet research before buying—the percentage is steadily rising to 100%—it is imperative for businesses to improve their search rankings to reach these shoppers. For those just becoming familiar

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    What is SEO and why is it critical to your retail flooring business?

What is SEO and why is it critical to your retail flooring business?

Volume 26/Number 17; January 7/14, 2013 By John Weller Jr. Most flooring retailers today are aware of the immediate need to have a great website and how it keeps their retail flooring stores relevant to today’s consumers. What seems to be less understood is the importance of ongoing SEO (Search Engine Optimization), or Internet marketing, to drive high-quality traffic to a high-quality website. Fact No. 1: Having a great website without

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Floor Covering News

Press Release

Elegant Mosaics welcomes Rachel Moriarty to design program

Elegant Mosaics welcomes the award-winning, leading homestyle expert Rachel Moriarty to its brand. Moriarty will be a key partner to the “Design, Play, Create” program, which Elegant Mosaics created specifically

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Sustainable Surfaces, Hero Flooring receive LGBTBE certification

Las Vegas—Hero Flooring and parent company Sustainable Surfaces have received their certification as LGBT Business Enterprises (LGBTBE) through the National LGBT Chamber of Commerce (NGLCC) Supplier Division Initiative. End users who support the LGBT

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wedi North America celebrates U.S. factory grand opening

Batavia, Ill.—wedi North America celebrated the official grand opening of its factory and corporate office with a ribbon cutting ceremony. wedi management and staff, local and state officials as well

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