Tag "social networking"

    Marketing Online: Make the most of social networking

Marketing Online: Make the most of social networking

November 20/27, 2017: Volume 32, Issue 12 By Lindsay Baillie   Most retailers understand the importance of developing a digital marketing campaign and having a strong social media presence. However, simply being on social media is not enough. In order to social network on these platforms retailers have to create and engage in conversation. If used correctly, experts say, the online world provides multiple avenues for retailers to connect with

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    Social networking: Know target audience, keep content current

Social networking: Know target audience, keep content current

Volume 27/Number 26; April 28/May 5, 2014 By Jenna Lippin While the flooring industry tends to embrace changes over time, there is not a minute to waste when it comes to social media. Floor covering retailers often tend to be “old school” thinkers, honoring longtime traditions and business practices, but the last several years have brought about many unavoidable modern marketing and sales techniques, the most important being online tools,

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    Utilizing social networking in your business

Utilizing social networking in your business

Volume 26/Number 25; April 29/May 6, 2013 Conversation, not content, is king by Melissa McGuire Most companies understand the significance of having a social media presence, however, many are at a loss as to how to use this medium effectively. If you have flirted with any of the more popular social networking sites—LinkedIn, Facebook, Twitter or Pinterest—you’ve taken a step in the right direction. But now is the time to buckle

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    Things to consider when developing a social media strategy

Things to consider when developing a social media strategy

vía Tracy Sestili, Social Strand Media Social media consultant Tracy Sestili knows how overwhelming social strategy can be for organizations large and small. A regular keynote speaker and writer, Sestili’s easy to implement and practical advice allows brands to leverage the power of social networks quickly and efficiently. Her social consulting firm Social Strand Media provides a full range of services that include social media goal-setting and strategy, setup, campaign management, analysis and more.

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Why social networking is important

by John VanCleve Weller Jr. Through hundreds of conversations I have had with floor covering retailers in the last few months, I have concluded the majority of them give social media little or no attention. Many find it intimidating or too time-consuming and don’t believe that it is really important to the success of their business.

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    Social networking becomes tool for success

Social networking becomes tool for success

by Emily J. Cappiello Social networking is no longer an added part of success; it has become one of the main tools to help businesses thrive. Social networking allows companies to get closer to their customers and can even help consumers find local flooring stores, since Facebook is becoming an ever-increasingly popular search engine as well as social networking site. YouTube can enable people to network with each other but

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Why you shouldn’t be scared of social networking

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Floor Covering News

Press Release

Karndean Designflooring to showcase luxury vinyl at AIA Conference

Export, Pa.—Karndean Designflooring will exhibit at the AIA Conference on Architecture, June 21-23, at New York City’s Javits Center. This exhibition marks the first showcase of Karndean Designflooring at the

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Johnson Hardwood Floors partners with Gilford-Johnson

City of Industry, Calif.—Johnson Hardwood Floors is making a major change in its distribution policy in a large part of its trading area. The company will turn over its direct

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Shannon Specialty Floors names Ellie Dowden Priester director of marketing

Chicago—At NeoCon 2018, Shannon Specialty Floors named Ellie Dowden Priester director of marketing—a newly created position that she was promoted to here. “Ellie has played a pivotal role in the

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