Tag "strategies"

    Laminate: Managing conflict via private-label strategies

Laminate: Managing conflict via private-label strategies

November 6/13, 2017: Volume 32, Issue 11 By Reginald Tucker   In the ongoing battle between independent flooring retailers and the big boxes, laminate manufacturers have come up with a way to keep their channel partners happy: Develop private-label programs for some of the home centers while awarding specialty dealers with long established brands that carry the greatest brand equity. But this is not a distinction in name only; many

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    Digital marketing: Retailers sharpen search optimization strategies

Digital marketing: Retailers sharpen search optimization strategies

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   It should come as no surprise that today’s consumers start their purchasing journey online. Many use search engines, social media, company websites, review platforms and online advertisements to obtain more information about products—or retailers, for that matter—so they are better positioned to make a purchasing decision long before they enter the store. To get noticed flooring dealers must have

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Dear David: The cost of negotiations

May 22/29, 2017: Volume 31, Issue 25 By David Romano   Dear David: I recently had a discussion with my sales associates about the current mindset of consumers regarding negotiations and the true cost of discounting. They got defensive and said the ability to negotiate is an important tool to closing sales. I disagree but need some advice or data to counter. Can you help? Dear Owner, The most common

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    How the experts navigate industry’s biggest event

How the experts navigate industry’s biggest event

January 16/23, 2017: Volume 31, Number 16 By Ken Ryan   It’s crazy, energizing, fun and tiring. And that’s just the first day. The International Surface Event (TISE), a.k.a. Surfaces, the flooring industry’s largest event, is two and a half days of fast-paced action with executives pounding the pavement from early in the morning until late at night. “Surfaces is still the best all-round flooring show to attend,” said Sean

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Floor Covering News

Press Release

Karndean Designflooring to showcase luxury vinyl at AIA Conference

Export, Pa.—Karndean Designflooring will exhibit at the AIA Conference on Architecture, June 21-23, at New York City’s Javits Center. This exhibition marks the first showcase of Karndean Designflooring at the

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Johnson Hardwood Floors partners with Gilford-Johnson

City of Industry, Calif.—Johnson Hardwood Floors is making a major change in its distribution policy in a large part of its trading area. The company will turn over its direct

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Shannon Specialty Floors names Ellie Dowden Priester director of marketing

Chicago—At NeoCon 2018, Shannon Specialty Floors named Ellie Dowden Priester director of marketing—a newly created position that she was promoted to here. “Ellie has played a pivotal role in the

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