Tag "American OEM"

    Wood: Anticipating trends is the key to successful product development

Wood: Anticipating trends is the key to successful product development

November 27-December 11, 2017: Volume 32, Issue 13 By Reginald Tucker   Fashion trends come and go, but hardwood flooring installations are designed to last for many years. For manufacturers, that poses a challenge: How to accurately forecast color/style design trends several years in advance of actual product rollouts? “The biggest challenge is always developing a product inspired by a home fashion trend that’s too early for the market,” said

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    Wood: U.S. ‘domestic exotics’ broaden their appeal

Wood: U.S. ‘domestic exotics’ broaden their appeal

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   As demand for certain “tropical exotic” hardwood floors softens in the U.S., the popularity of several domestic exotic species has been steadily rising, industry observers say. While there continues to be niche market opportunities for tropical species such as Brazilian cherry, Santos mahogany and the like, more American consumers are leaning toward homegrown species such as birch, hickory and

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    American OEM honors workforce with annual BBQ

American OEM honors workforce with annual BBQ

Burns, Tenn.—American OEM held its third annual Staff Appreciation Lunch at the Turney Center Correctional Facility, the company’s manufacturing location, July 14. The celebration was created to recognize the efforts of the company’s 200 offender workforce and correctional officers for their hard work, and to ensure they feel a part of the American OEM family, according to the manufacturer. During the event management staff served the offenders a home cooked

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    American OEM partners with Choice Hardwoods

American OEM partners with Choice Hardwoods

Burns, Tenn.—American OEM Hardwood Floors has partnered with Choice Hardwoods, a division of Healthier Choice Flooring based out of Dalton, to represent certain product lines in their existing portfolio. Effective immediately, all sales of American OEM’s engineered hardwood products previously distributed by Maxwoods under its City Lights, Monticello, Maple Suede and Quantum brands will now be handled exclusively by Choice Hardwoods. Choice Hardwoods has purchased all existing inventory of these

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    American OEM achieves Indoor Advantage Gold Certification for hardwood products

American OEM achieves Indoor Advantage Gold Certification for hardwood products

Burns, Tenn.—American OEM Hardwood Floors has achieved Indoor Advantage Gold Certification for its hardwood flooring products. Indoor Advantage Gold certification assures that building material products support a healthy indoor environment by meeting strict indoor air quality (IAQ) chemical emission limits for volatile organic compounds (VOCs). “Given that most of us spend the majority of our time inside, we know indoor air quality is an important concern for both residential and

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    Wood: Not so made in America

Wood: Not so made in America

January 2/9, 2017: Volume 31, Number 15 Mystery shopping exercise reveals RSAs don’t always properly identify product origins By Reginald Tucker Much has been made about the “Made in the USA” slogan in recent years, particularly as it applies to big-ticket items such as automobiles, appliances and, yes, even hardwood flooring products. While it has served as a rallying cry for those who support domestic sourcing and manufacturing, it can

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    Wood: Product quality hinges on sourcing, manufacturing capabilities, attention to detail

Wood: Product quality hinges on sourcing, manufacturing capabilities, attention to detail

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker   In the world of football, you’ll find the top teams consistently execute in all three facets of the game—offense, defense and special teams. Things are not all that different when it comes to the hardwood flooring industry, where a continual emphasis on the fundamentals—sourcing, manufacturing capabilities and quality controls, to name a few—usually produces optimal results. This is particularly

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    Compliance: Manufacturers reinforce their commitment to health, safety, environment

Compliance: Manufacturers reinforce their commitment to health, safety, environment

October 24/31, 2016: Volume 31, Number 1 When the CBS program “60 Minutes” ran its initial expose on Lumber Liquidators and problems associated with imported laminate flooring from China in 2015, ripples echoed through the marketplace. On one hand, consumers voiced their concerns about product safety, calling into question the credibility of a retail brand name they had come to know and trust. At the same time, specialty floor covering

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    American OEM Wood supports Gary Sinise Foundation, R.I.S.E

American OEM Wood supports Gary Sinise Foundation, R.I.S.E

Burns, Tenn.—American OEM Wood Floors (American OEM) is collaborating with the Gary Sinise Foundation’s R.I.S.E. (Restoring Independence Supporting Empowerment) program. Through the collaboration, the company will provide American-made hardwood flooring for two specially adapted smart homes designed and built for severely wounded veterans in Tennessee. “We are honored to support the Gary Sinise Foundation and the R.I.S.E. program to create homes designed to restore personal freedom, mobility and self-reliance for

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    American OEM backs NWFA green initiative

American OEM backs NWFA green initiative

June 20/27, 2016; Volume 30, Number 26 St. Louis—American OEM, a private-label hardwood flooring supplier, has joined the National Wood Flooring Association’s Responsible Procurement Program (RPP). The program is a joint initiative between leading environmental groups and wood flooring manufacturers committed to producing products obtained from environmentally and socially responsible sources. “It is gratifying to see the progress that has been made since the NWFA RPP was originally conceived,” said

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    MaxWoods and American OEM: The ideal match

MaxWoods and American OEM: The ideal match

Jan 4/11; Volume 30/Number 14 By Steven Feldman Much like Intel is the engine that drives many of the PCs on the market, American OEM is about to drive much of MaxWoods’ product offering. Not to sound cliché, but it is a marriage made in heaven. MaxWoods, after facing challenges with its sourcing from China, found exactly what it needed in American OEM, a domestic OEM supplier, launched in 2014

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    American OEM enters next phase with management additions

American OEM enters next phase with management additions

Dickson, Tenn.—American OEM has appointed Todd Braun as chief operating officer and Allie Finkell as vice president of administration. Braun comes to American OEM from the financial industry after holding positions around the world as group controller with Terex Corp. He entered the wood products industry with Foley Marten as general manager, Aacer Flooring as COO, and group manager of the Zickgraf Solid Flooring Group at Shaw Industries. “Todd brings a wealth of financial and manufacturing knowledge to our team, and as COO he is

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    Finkell back in the game with American OEM

Finkell back in the game with American OEM

Focus on domestic private labeling By Steven Feldman Don Finkell is back in business. After piloting Anderson Hardwood Floors to a reputation of unprecedented innovation and quality before selling the company to Shaw Industries in 2007, Finkell, leading his team of experienced industry veterans, will launch his new venture, American OEM, at the National Wood Flooring Association (NWFA) convention April 16-18 in Nashville.

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Floor Covering News

Press Release

WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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Novalis taps Ehrlich as VP of sales, marketing

Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations. Ehrlich most recently directed new business activity at Invista

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Crossville unveils 2018 Color Trends look book

Crossville, Tenn.—Crossville has released its 2018 Color Trends look book, forecasting the use of black and rich, shadowy hues in commercial and residential design in the coming year. In addition

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