Tag "website"

    Armstrong unveils enhancements to flagship residential website

Armstrong unveils enhancements to flagship residential website

Lancaster, Pa.—Armstrong Flooring has launched key enhancements to its website with new and improved features to help guide homeowners through all stages of the buying journey—getting started, inspiration and ideas, product information, installation and where to buy. “We’ve worked over the past year to create a more visual and inspirational online shopping experience, developing new content and tools to increase engagement with the homeowner,” said Ebeth Pitman, director of brand marketing. “We’re helping

0 comment Read Full Article
    Stanton Carpet launches new B2B site

Stanton Carpet launches new B2B site

October 23/30, 2017: Volume 32, Issue 10 By Lindsay Baillie   Stanton Carpet is looking to simplify the way it transacts with retail customers via a new B2B website—stantonb2b.com. The site makes it easier for retailers to find products, submit requests to create a rug, view dropped products and order swatches, among other features. The new B2B site, which launched Oct. 9, is something Stanton has been working on for

0 comment Read Full Article
    EarthWerks unveils new products, technologies at distribution meeting

EarthWerks unveils new products, technologies at distribution meeting

Houston—EarthWerks revealed its latest flooring innovations during its distribution meeting in Houston. Among these innovations is a rigid core flooring to be introduced in the coming months. “We have long been known for our research into the production of these amazingly realistic flooring products and continue to push for advanced designs and manufacturing techniques,” said Jonathan Train, president and CEO. “Getting it right matters, and we believe we have achieved that.”

0 comment Read Full Article
    Eagle Bay launches website

Eagle Bay launches website

Boonville, New York—Eagle Bay Hardwood Flooring, a new brand exclusively produced by Delta Hardwood Flooring in upstate New York, has launched its website. The site marks the company’s new beginning, according to Randy Bowers, owner. “Our family-owned business has been producing private label/OEM hardwood flooring for over a decade, supplying major customers throughout America,” Bowers said. “Opportunity knocked, and the time was right for us to start producing new materials as

0 comment Read Full Article
    Creating Your Space joins with Google, Wordstream

Creating Your Space joins with Google, Wordstream

San Rafael, Calif.—Creating Your Space (CYS), a Google Partner, is participating in a conference hosted by Google and Wordstream live from New York. Layla Altman, search engine marketing director at Creating Your Space, was invited to attend this conference along with other paid search experts and strategists from Google and Wordstream. CYS has since developed and presented educational webinars based on the key takeaways resulting from this conference. “Our invitation

0 comment Read Full Article
    Belknap White Group unveils interactive website

Belknap White Group unveils interactive website

Mansfield, Mass.—The Belknap White Group (BWG) has launched a revamped website, designed to serve as a comprehensive and valuable resource for floor covering industry professionals. “Our new user-friendly site has been crafted to be mobile-friendly,” said Derek Morrocco, BWG digital strategist. “It is just as easily accessed, just as simple to use, by those on the go as it is when used by someone sitting in front of a computer.

0 comment Read Full Article
    Metroflor launches floor visualizer on website

Metroflor launches floor visualizer on website

Norwalk, Conn.—Metroflor Corp. has enhanced its website to include a new interactive feature that enables consumers to gain a realistic view of how Metroflor products will look in room settings. The FlorVisualizer showcases the portfolio of Metroflor brands—Engage Genesis, Engage, Konecto, Metroflor LVT and Artistek LVT—with the option of exploring them in myriad ways online. The journey begins by choosing a room scene from the photo library, which features everything from

0 comment Read Full Article

I4F unveils revamped website, launches new installation films

Willemstad, Curaçao—Innovations4Flooring (I4F), a technology company providing flooring solutions, has launched a new set of marketing materials including a new website and two new films available for free download on the company’s YouTube channel as well as the new website. The completely new website incorporates industry updates and introduces new pages outlining its strategic partnerships, innovations and patent strategy. Additionally, a new section on I4F and its one-piece, drop-lock installation

0 comment Read Full Article
    Abbey Carpet’s new consumer website provides digital solutions

Abbey Carpet’s new consumer website provides digital solutions

Bonita Springs, Fla.—Abbey Carpet Co. aims to help franchise members of Abbey Carpet & Floor and Floors To Go build brand awareness, connect with the online consumer and drive customer traffic through the use of a new consumer website. This updated site is built on a smart technology platform, which allows for flexibility, customization and updates to keep up with the ever-changing world of retail business technology. Since the launch

0 comment Read Full Article
    Al’s Column: Optimizing color in your website design

Al’s Column: Optimizing color in your website design

April 24/May 1, 2017: Volume 31, Issue 23 By Phil Kenyon   You’ve probably spent months with your creative agency figuring out how to make your website more appealing to your customer base. No doubt you have researched how to make your site easy to navigate, and you’re gauging traffic and gathering as much useful information as you can to figure out how to convert interest into actual sales. However,

0 comment Read Full Article
    InstaFloor North America launches new website

InstaFloor North America launches new website

Farmers Branch, Texas—InstaFloor North America has launched its new website, with improved styling, clearer layout and enhanced content. Tailored specifically for the North American market, the upgraded site is aimed at improving the user experience through simpler site navigation and ease of direct contact with InstaFloor. The products section provides details of InstaFloor’s environmentally responsible and sustainable flooring products, including its unique flooring installation system, InstaLay, and its acoustic InstaCradle,

0 comment Read Full Article

WFCA revamps online presence to streamline communications, expand member benefits

Dalton, Ga.—The World Floor Covering Association (WFCA) has unveiled its new website, which is part of the association’s overall initiative to expand benefits for members and enhance communications. Along with an extensive line-up of carefully curated content presented in an easy-to-navigate user interface, the site incorporates many of the features previously available at the association’s separate retailer- and consumer-oriented sites. The new consolidated web address is wfca.org. The website offers

0 comment Read Full Article
    Abbey Carpet dealers search for ‘Solutions’ at convention

Abbey Carpet dealers search for ‘Solutions’ at convention

February 13/20, 2017: Volume 31, Number 18 By Lindsay Baillie   Atlanta—Abbey Carpet & Floor recently welcomed dealers and vendors to its winter convention, where the star of the show was technology. On the digital front, members were treated to a newly redesigned consumer website that touts improved responsiveness. The new consumer website, which is set to go live April 4, aims to strengthen awareness of Abbey’s name across the

0 comment Read Full Article

Custom enhances mobile access to product information

Huntington Beach, Calif.–Custom Building Products recently unveiled a “made for iPad” version of its interactive mobile app and optimized its website for all mobile devices. The increased availability of product and service information through mobile technology allows Custom to effectively and efficiently accommodate the needs of tile installers, contractors, specifiers, architects, designers, distributors, retailers, homeowners and other customers. Built for use on iPhones, iPads and Android tablets and smartphones, the

0 comment Read Full Article

WFCA debuts initiatives designed to help members achieve profitability, success

Dalton, Ga.—WFCA recently unveiled a series of initiatives to enhance the association’s services to members. The multi-pronged program includes a new membership structure that allows retailers to select a membership tier level conducive to their business needs, a revamped and easy-to-read member magazine, innovations for the WFCA booth at TISE 2017, a streamlined member website, and WFCA University. The WFCA’s tiered membership program provides retailers with three levels of membership: Sustaining,

0 comment Read Full Article

Floor Covering News

Press Release

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch. Rochelle Routman, Metroflor chief sustainability officer, who

Read More

NeoCon celebrates 50 years of tomorrow’s design

Chicago—Registration is now open for the 50th edition of NeoCon, the world’s leading platform and most important event of the year for the commercial design industry. NeoCon 50 will take

Read More

Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

Read More