ALEXANDRIA, VA.—It is believed that “11” is a lucky number…especially in Las Vegas. And so, the fact that Las Vegas will serve as host city for Coverings 2011 seems like a stroke of good fortune that was truly “in the cards.” The move will mark the tile and stone show’s long-anticipated appearance in the world’s premier convention destination. The expo will take place March 14 to 17 at the Sands Expo & Convention Center.
While a previous announcement named Los Angeles as the Coverings 2011 location, show organizers “jumped” at the chance to make the switch to Las Vegas when the opportunity presented itself.
“Coverings has had its eye on Las Vegas for years, so we’re thrilled that the show will be going to this truly singular city earlier than we had anticipated,” said Jennifer Hoff, president of events for National Trade Productions (NTP), which manages and produces Coverings. “Given Las Vegas’ unrivaled status as the number one venue for some of the world’s leading conventions and trade shows, we have no doubt that Coverings 2011 will rank as one of our most successful and memorable shows ever.”
The decision to take Coverings to Las Vegas is part of the show organizers’ plan to make a strategic move westward following this year’s staging at the Orange County Convention Center in Orlando, Fla. Given that the West Coast is a key market for tile and stone, and also home to some of the world’s leading architects and designers, Coverings has long been keen to return to the region. The inaugural Coverings show was held 21 years ago in Los Angeles, and then twice again in Anaheim, Calif., in its early past.
For more information on Coverings 2011, call NTP at 703.683.8500.