Titusville, Pa.—HomerWood Flooring recently updated its display using sample size, color and easy-to-use information to capture a shopper’s attention at retail and help the dealer make the sale.
“Research shows that many purchase decisions are made when the customer is looking at the product in person, examining its color, texture and feel,” said HomerWood Product Manager Dawn McElfresh. “While consumers today do a lot of research on the Internet, a flooring purchase is a significant investment that usually involves the knowledge from an informed sales person and viewing the floor using the visual samples in the display to determine the final purchase selection.”
HomerWood’s Prestige Display features 48 Visuals in 20 x 27 boards in a wing format. The tower is 64-inches wide, 26-inches deep and 80-inches tall with optional company logo engraving.
It replaces the previous seven-and-nine arm units and showcases 23 visuals, double the number of SKUs of the previous model, at a similar price to the dealer. The precise, compact design slips into any size showroom at 2.2-feet wide, 1.8-feet deep and 7.5-feet tall and tote boards for the Traditional Character Naturals and Colors, Amish Hand Scraped, Smoked Specialties, and new Oil Natural Finishes and Herringbone Cut Planks are available. Like many of its floors, the displays are handcrafted by Pennsylvania Amish.
For product information, call HomerWood at 814.827.3855 or log onto to homerwood.com.