Mullican launches interactive website

Home News Mullican launches interactive website

JOHNSON CITY, TENN.—As part of its year-long 25th anniversary celebration, Mullican Flooring has launched an interactive, consumer-driven website.

Brian Greenwell, Mullican’s vice president of sales and marketing, said the new site features improved maneuverability for locating products and also provides valuable consumer education about hardwood floors. Visitors can select products based on color, flooring type, species or by browsing Mullican’s 23 wood flooring lines.

In addition, the site’s Designer’s Oasis section offers tips for designing a room and selecting a color scheme, and consumers can determine their design style via an online questionnaire.

“We wanted to build a consumer-driven website that would be an easy-to-understand guide in terms of choosing floors as part of a decorating scheme or concept,” Greenwell said.

Other features on the site include installer instructions, frequently asked questions and a floor care guide. Visitors also can learn about the company’s history, and the Green Zone section details Mullican’s pioneering efforts in forest sustainability.

For more, visit

Must Read

Northann Corp. secures European patent for 3D printing technologies

Northann Corp., a leading innovator in the 3D printing industry, has secured a new, groundbreaking European patent for its state-of-the-art “DSE Embossing Technology,” which...

Karastan LuxeCraft debuts revitalized stone, wood fashions

Calhoun, Ga.—Karastan continues to expand its role as a complete flooring brand by focusing on fashion that transcends time with enhanced and authentic designs...

Fuse Alliance adds five new members

Fuse Alliance, a member-owned organization of professional commercial flooring contractors, has added five new members: BECA Commercial Flooring, Buckeye Floor and Ceiling, DeSoto Floor...

Underlayments: New formulations tout enhanced performance

Underlayments are valuable to the flooring retailer for several reasons—not the least of which being a satisfied customer. From comfort underfoot to sound absorption...

Hardwood enhancements bolster category’s lasting appeal

Hardwood may very well be the most aspirational flooring product (next to stone or ceramic tile). However, that doesn’t mean suppliers are relying solely...

Mohawk Group partners with

Dalton—In celebration of World Water Day, Mohawk Group announced its partnership with in an effort to help increase access to safe water and sanitation...
Some text some message..