Mohawk brings SmartStrand into annual Anniversary Sale

Home News Mohawk brings SmartStrand into annual Anniversary Sale

DALTON—Mohawk’s annual Anniversary Sale event is just one week away: The 2011 Mohawk Anniversary Sale features customer incentives and never-seen-before offerings, including three, all-new SmartStrand with DuPont Sorona carpet styles introduced exclusively for this event.

“Our aligned retailers look forward to the Mohawk Anniversary Sale each year because they know Mohawk will deliver exciting offers, which will motivate their customers to buy today,” said Jenny Nichols, director of retail marketing. “This year’s sale is certainly no exception.”

The Mohawk Anniversary Sale begins Sept. 23 and runs through Oct. 31. In addition to the all-new SmartStrand with DuPont Sorona offerings, the sale includes:

  • Special pricing on select styles of Mohawk hardwood and ceramic tile flooring Made in America.
  • Consumer finance offers, including no interest financing for either 36 months or 48 months, with a credit buydown for retailers.
  • An expanded Decorate for the Cure campaign that coincides with National Breast Cancer Awareness month (October). Mohawk will donate even more money to Susan G. Komen for the Cure® when customers purchase SmartCushion underlayment during the Mohawk Anniversary Sale.
  • Increased opportunities for retail sales associates to earn Mohawk Infinite Rewards points when selling both hard and soft surface products. These points can be redeemed for thousands of amazing prizes.
  • A comprehensive advertising tool kit that includes customizable advertisements for print, direct mail, television and radio. Television and radio ads feature Taniya Nayak, an HGTV star and Mohawk spokesperson.
  • Professionally designed point-of-purchase sales kit designed to help the retailer further leverage the Mohawk Anniversary Sale in the retail store.

Mohawk also launched a national media campaign to promote this year’s Mohawk Anniversary Sale. The campaign includes pre-roll advertising spots on top-rated shows on HGTV.com, DIYNetwork.com, and FoodNetwork.com, print advertisements in popular consumer magazines like Traditional Home and Family Circle, as well as special online promotions on several high-profile social media websites.

“We value our loyal retailer partners and want them to be successful,” added Nichols. “We know the current market is tough, so we worked to create a targeted national media campaign creating coast-to-coast consumer awareness of the incredible opportunities taking place during Mohawk Anniversary Sale.  Ultimately, we believe this will help drive traffic to the Mohawk aligned retailer’s store.”

For more information about the Mohawk Anniversary Sale, retailers should visit MohawkToday.com, or contact their Mohawk sales representative.

Must Read

NeoCon extends call for presentations

Chicago—NeoCon is extending the deadline for program proposals for the 2021 event, to be held here June 14–16 at theMART. In light of today’s...

Women of the flooring biz—unite!

By Reginald Tucker When Michelle Winters, co-owner of Texas-based New Braunfels Flooring, launched the Women of the Flooring Business group on social media last year,...

Wood: Wider/longer trend maintains its momentum

By Reginald Tucker In the flooring industry—much like other fashion-oriented businesses—trends come and go. But when it comes to hardwood flooring, one movement in particular...

Hardwood prices set to increase on select brands

By Reginald Tucker Floor covering retailers can expect to pay a little more for hardwood flooring this fall, as several brands have announced price hikes...

Obituary: Larry Scott, 69

Bandera, Texas—Larry Scott, a veteran of the hardwood flooring and installation industry, passed away on Sept. 11, 2020. He was 69. Scott was born in...

Single-family starts continue growth path in August

Washington, D.C.—Single-family starts showed continued growth in August but overall housing production fell 5.1% to a seasonally adjusted annual rate of 1.42 million units...
X