Industry veteran Holt to lead Mohawk’s builder/multi-family segment

HomeNewsIndustry veteran Holt to lead Mohawk's builder/multi-family segment
David Holt

Marietta, Ga. – Mohawk is committed to providing its customers with best-in-class innovation and products through exceptional leadership.  The company’s dedication to that mission has resulted in welcoming back flooring industry and Mohawk veteran, David Holt, as the new senior vice president of sales, builder/multi-family. Holt will be responsible for driving positive sales growth for these key business units through his strategic leadership.

“David is a seasoned industry leader who will offer new insights for the builder/multi-family division,” said Tom Lape, president of residential and commercial at Mohawk. “David brings to Mohawk an entrepreneurial spirit that will benefit all of our partners in the builder and multi-family markets.  He joins a strong team already in place at Mohawk in this channel.  I expect David to use the same energy and passion at Mohawk that he used to take Applied Thermoplastic Resources (ATR), a company he founded in 1997, from an idea into a $100 million-dollar-plus enterprise in his 15 years of stewardship.  We are proud to have him join the Mohawk team.”

An industry veteran of over 30 years, Holt gained experience in fiber technologies and sales with Allied Chemical before joining Mohawk in the mid-1980s, where he held several leadership roles in sales and marketing. Later, Holt became CEO of WundaWeve Carpet Mills.  Since 1997, David has been CEO of ATR, a producer of recycled polymers and compounds serving the floorcovering and injection molding industries.  ATR was recognized in 2012 as Georgia’s small business of the year.

“I am delighted to rejoin Mohawk and am excited about the team I’m joining.   This was the right time for me to re-enter the carpet industry and I could not be happier about the opportunities that lie ahead in this critical market segment,” said Holt.

Must Read

NWFA completes 82nd R.I.S.E. home with Gary Sinise Foundation

St. Louis—The National Wood Flooring Association has provided wood flooring for its 82nd home in support of the Gary Sinise Foundation R.I.S.E. program. The R.I.S.E....

Coverings 2026 unveils programming, activations for TISE

Las Vegas—Coverings has announced an expanded lineup of programming and activations for its 2026 event, scheduled for March 30 to April 2 at the...

FCNnovation awards 2025: Installation related

FCNews unveiled the winners of its fourth annual FCNnovation Awards—an initiative designed to recognize and showcase some of the most innovative new products and technologies launched...

Retailers React: To what extent have tariffs impacted your business?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

NAHB: Existing home sales inched higher in November

Washington, D.C.—Existing home sales rose for the third straight month in November as lower mortgage rates continued to support buyer activity, according to the...

Domotex 2026 set to open in Hannover with expanded scope

Hannover, Germany—Only days remain until the opening of Domotex 2026, which will take place Jan. 19–22 at the Hannover Exhibition Center here. The event...
Some text some message..
X